Performance marketing specialist with a strong focus on business growth via paid media. Proficient in developing innovative approaches to achieve business objectives.

Ramona Halder

Performance marketing specialist with a strong focus on business growth via paid media. Proficient in developing innovative approaches to achieve business objectives.

Available to hire

Performance marketing specialist with a strong focus
on business growth via paid media. Proficient in developing innovative approaches to achieve business objectives.

Work Experience

Digital Marketing Manager & Team Lead at Lux Media GmbH
August 20, 2022 - August 20, 2022
Led digital marketing initiatives, built and optimized paid campaigns across Google, Meta, LinkedIn, YouTube, and TikTok; managed campaign reporting, analytics, and optimization; advised on creative asset creation and copywriting to drive business growth.
Performance Marketing Manager at Alpstürmer GmbH
July 20, 2023 - July 20, 2023
Created and executed paid marketing campaigns across Google, Microsoft, Meta, LinkedIn, YouTube, Reddit, Awin, Amazon, TikTok and Taboola; conducted reporting, analysis, and optimization; developed acquisition strategies and supported influencer marketing and prospecting campaigns.
Digital Marketing Manager at Lux Media GmbH
August 1, 2023 - November 15, 2025
Current role focusing on developing performance marketing strategies and leading a team; responsible for paid social and paid search campaigns across multiple platforms; overseeing reporting, optimization, and creative best practices.
Performance Marketing Manager & Team Lead at LeadLux Media GmbH
July 1, 2019 - August 1, 2022
Developed and executed performance marketing strategies across paid social and paid search campaigns. Led paid media efforts on Google, YouTube, Meta, TikTok, LinkedIn, Reddit, AWIN, Amazon, TikTok, and Taboola; managed reporting, analysis, and optimization of campaigns. Advised on creative asset creation and copywriting; oversaw influencer marketing and content creation for prospecting campaigns.
Performance Marketing Manager at LeadLux Media GmbH
October 1, 2022 - July 1, 2023
Continued development and implementation of paid media strategies; generation and optimization of digital campaigns; reporting and optimization of cross-platform campaigns; execution of influencer marketing and content for prospecting campaigns; explored new acquisition approaches.

Education

Master of Science in Communication Studies at University of Twente, The Netherlands
January 11, 2030 - November 15, 2025
Bachelor of Arts in Communication Science at Paris Lodron University Salzburg, Austria
October 1, 2013 - July 30, 2016
Majors: Public Relations & Organizational Communications and Media Economy & -Politics
Master of Science in Marketing Communications at University of Twente
October 1, 2013 - July 1, 2016
Bachelor in Communications Science at Paris Lodron University Salzburg
October 1, 2010 - May 1, 2012

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Software & Internet