I am a Creative and data-driven Social Media Advertising Specialist with 5+ years of experience developing, executing, and optimizing paid social media campaigns across Instagram, Facebook, Pinterest, and TikTok. I help brands build awareness, craft compelling ad creatives and copy tailored to a brand's aesthetic, and apply audience targeting strategies that maximize reach, engagement, and conversions. I excel at working independently in fully remote settings, analyzing campaign performance metrics, and delivering clear, actionable reports on growth progress. I bring a strong eye for visual storytelling and brand consistency, especially in fashion, lifestyle, and consumer-facing sectors, supported by a Diploma in Advertising and Marketing Communications from Humber College.

Ram Pradeep Divvela

I am a Creative and data-driven Social Media Advertising Specialist with 5+ years of experience developing, executing, and optimizing paid social media campaigns across Instagram, Facebook, Pinterest, and TikTok. I help brands build awareness, craft compelling ad creatives and copy tailored to a brand's aesthetic, and apply audience targeting strategies that maximize reach, engagement, and conversions. I excel at working independently in fully remote settings, analyzing campaign performance metrics, and delivering clear, actionable reports on growth progress. I bring a strong eye for visual storytelling and brand consistency, especially in fashion, lifestyle, and consumer-facing sectors, supported by a Diploma in Advertising and Marketing Communications from Humber College.

Available to hire

I am a Creative and data-driven Social Media Advertising Specialist with 5+ years of experience developing, executing, and optimizing paid social media campaigns across Instagram, Facebook, Pinterest, and TikTok. I help brands build awareness, craft compelling ad creatives and copy tailored to a brand’s aesthetic, and apply audience targeting strategies that maximize reach, engagement, and conversions.

I excel at working independently in fully remote settings, analyzing campaign performance metrics, and delivering clear, actionable reports on growth progress. I bring a strong eye for visual storytelling and brand consistency, especially in fashion, lifestyle, and consumer-facing sectors, supported by a Diploma in Advertising and Marketing Communications from Humber College.

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Language

English
Fluent

Work Experience

Social Media & Paid Advertising Specialist at Fortune Homes Realty Inc.
January 1, 2024 - December 1, 2025
Developed and implemented targeted paid social media advertising campaigns across Instagram and Facebook, building brand awareness and attracting the right audience for a service-based business. Created compelling ad creatives and copy aligned with the brand using Canva and CapCut, ensuring visual storytelling was consistent and on-brand across all campaigns. Analyzed campaign performance metrics daily using Meta Ads Manager, adjusting audience targeting, bidding strategies, and ad creatives to maximize reach, engagement, and conversions. Managed full campaign lifecycle from strategy and creative development through to execution, optimization, and reporting — working independently in a fully remote setting. Monitored emerging social media marketing trends and applied best practices to improve campaign performance and stay ahead of platform algorithm changes. Provided regular reports on campaign metrics, growth progress, and strategic recommendations to stakeholders, translating data
Social Media Advertising & Marketing Executive at iFocus IT Solutions
January 1, 2019 - December 1, 2023
Planned, executed, and optimized paid social media advertising campaigns for multiple B2C clients across Instagram, Facebook, and Twitter/X, focusing on brand awareness and audience growth. Designed ad creatives and wrote persuasive ad copy tailored to each client's brand aesthetic and target audience, with a strong focus on visual storytelling and brand consistency. Applied advanced audience targeting and segmentation strategies in Meta Ads Manager to reach the most relevant users and drive higher engagement and conversion rates. Conducted A/B testing on ad formats, creatives, and copy to identify top-performing combinations and continuously optimize campaign performance. Monitored social media trends in the fashion, lifestyle, and consumer goods sectors, incorporating best practices into campaign strategies to keep brands relevant and competitive. Delivered regular performance reports to clients detailing campaign metrics, growth progress, and strategic recommendations for ongoing op

Education

Diploma at Humber College
September 1, 2024 - April 1, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Retail, Media & Entertainment