Freelance Social Media Manager & Content Strategist at Self-Employed (SOS – Save Our Socials)

Built end-to-end social media systems for medical, aesthetic, and small-business clients across Pakistan, Saudi Arabia, and Canada. Developed 30-day content calendars, analytics dashboards, hook libraries, and automated DM lead-capture systems to drive increased patient inquiries and engagement. Created culturally-tailored strategies for international clinic clients, adapting messaging and campaign themes to local audiences. Produced content for a career-counseling platform, including partner placement campaigns and creator-style Reels scripting. Prepared paid brand audits and growth strategy decks (competitor analysis, positioning, and 30-day content calendars). Defined brand positioning and a 90-day content strategy for her own agency, coordinating brand-partnership content and negotiations on behalf of clinic clients. Managed multiple client accounts simultaneously while maintaining consistent brand voice and quality.

Head of Operations at M by Mahira (Project-Based)

Developed and monitored operational systems and processes to achieve strategic goals for a celebrity-owned retail fashion e-commerce brand. Coordinated with stakeholders and contractors to meet project deadlines. Enhanced Shopify user experience and implemented SEO strategies. Oversaw e-commerce order management and customer handling.

Marketing Head— Hook Intimates at Hook Intimates

Led digital and traditional marketing for a lingerie retailer operating across Pakistan. Conceptualized lingerie and sleepwear collections, sourced materials balancing cost and quality, and managed marketing execution across social media, email newsletters, and website content. Enhanced Shopify user experience and implemented SEO strategies to drive organic traffic, using analytics to guide ongoing improvements. Directed photoshoots and video production for seasonal campaigns and managed influencer partnerships to expand brand visibility.

Project Manager at Shamsha Hashwani

Coordinated with manufacturers and design teams to meet luxury couture project deadlines and quality standards. Designed Pret Spring digital prints. Facilitated communication across internal teams, contractors, and vendors to maintain project cohesion.

Creative & Marketing Head at Zaaviay

Scaled a women’s e-commerce clothing brand from a small business into a recognized brand. Directed fabric procurement, e-commerce operations, and integrated marketing/creative strategy to support growth.

Textile Designer at Nomi Ansari

Developed original print, placement print, and embroidery designs. Collaborated with product teams to translate seasonal themes into commercial print stories.

Textile Designer at Shamsha Hashwani

Designed original print and embroidery artwork and supported social media marketing and graphic design.