Leading daily client support, providing real-time updates to ensure transparency, issue resolution, and enterprise client satisfaction. Acting as the main contact for key accounts, maintaining data accuracy and continuous client engagement. Conducting market research and competitive analysis to identify trends, customer needs, and strategic opportunities, supporting campaign positioning and lead generation. Producing monthly reports for key client (Virgin Media), including data extraction, chart creation, and presentation design with embedded performance analysis. Planning, executing, and managing multi-channel marketing campaigns (digital, print, events), aligned with commercial goals and client acquisition strategies. Creating and managing content across social media, company website, and newsletters, ensuring brand consistency and engagement. Aligning marketing with Sales to support pipeline growth and enablement initiatives. Tracking and analysing KPIs to improve campaign ROI, targ

Team Leader, Customer Service at Costa Coffee

March 1, 2023 - March 1, 2023

Drove upsell strategies for new campaigns, increasing sales of add-ons and extras through consultative techniques. Set and exceeded weekly sales targets using performance data, ranking among the top regional stores. Ensured timely execution of campaigns and deliveries within budget, maintaining brand and operational standards. Applied product expertise to boost customer engagement and team alignment with revenue goals.

Communications & Marketing Executive at Biotrigo Agribusiness & Biotechnology

June 1, 2021 - June 1, 2021

Led digital transformation of 10 virtual events during the pandemic, reaching ~37,000 live participants and expanding virtual brand presence. Increased Instagram and LinkedIn followings by 550% and 500% through organic growth strategies, driving audience engagement and brand recognition. Managed content strategy across WhatsApp, Facebook, Instagram, LinkedIn, and YouTube, aligning messaging with marketing goals. Produced regular analytics reports with insights to optimise campaign performance, audience targeting, and content effectiveness. Collaborated with creative teams to execute storytelling initiatives, leading briefings, planning, and project delivery. Executed weekly email campaigns to 13K+ contacts via RD Station, analysing open rates and conversions to guide strategy. Drove continuous improvement using social listening, ROI analysis, and performance tracking to refine digital initiatives.

Social Media Associate at NucleoCom Advertising Agency

February 1, 2018 - February 1, 2018

Managed digital marketing campaigns for 21 B2B and B2C clients, aligning strategies with business goals to drive brand visibility and engagement. Led content planning and execution, ensuring alignment with client objectives and performance KPIs. Analyzed campaign data to optimise lead generation, audience targeting, and ROI across Facebook, Instagram, YouTube, and LinkedIn. Collaborated with stakeholders in strategic planning sessions to present results and propose data-driven campaign enhancements. Supported paid media execution and budget planning across multi-channel digital platforms.

Marketing Assistant at AIESEC

August 1, 2016 - August 1, 2016

Worked with cross-functional team members to support the planning, executing and monitoring of strategic marketing campaigns. Executing event planning and coordinating events logistics, including contracts, transportation, payments, expenses, and communication materials. Generated and delivered high-quality, effective, timely and dynamic content for internal and external communication. Tracking and providing reporting on messaging and disseminating concise, deadline-driven information to key stakeholders in the organisation.