I am an Australian of Korean heritage and a Dutch citizen with extensive experience in creative marketing design. I am passionate about exploring diverse visuals, collaborating across cultures, and launching impactful campaigns globally. My unique ability to bridge multicultural business perspectives helps me create strategies that resonate with global audiences.
I thrive on efficiency and innovation, streamlining workflows without compromising quality. I am an active learner who embraces curiosity and fosters collaboration, always seeking new ways to push creative boundaries and support team growth with deep listening and insightful problem-solving.
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Project Overview
The primary creative objective of this project was to develop an innovative system capable of generating multiple unique artworks from a single base image, enhancing versatility and scalability in visual content production.
Key Responsibilities
Modular System Development: Spearheaded the design and implementation of a modular framework to enable seamless integration of multi-artwork generation capabilities.
Cross-Channel Promotion Strategy: Led the end-to-end execution of a comprehensive static campaign across key digital channels, including Paid Social Media, Google Discovery Ads, Amazon Display, and Ring CRM.
Achievements
**Revenue Impact and production adoption **Surpassing the target by 23% and drove a 34% year-over-year (YoY) increase in bundle adoption, reflecting enhanced customer engagement and cross-selling success…
This initiative successfully combined technical innovation with strategic marketing, achieving measurable business growth and operational efficiency.
Here is the link to this project (https://www.twine.net/signin
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