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I'm Rasha Kassab, a Marketing, Brand & Strategy leader bridging business strategy with brand, content, and narrative-driven creative execution. I'm a collaborator with founders and leadership teams to shape direction, build marketing and communications frameworks, and orchestrate cross-team execution across markets. I bring a multi-disciplinary perspective that balances strategic logic with creativity to drive meaningful impact and sustainable growth in marketing, brand, entertainment, and product contexts.…I'm Rasha Kassab, a Marketing, Brand & Strategy leader bridging business strategy with brand, content, and narrative-driven creative execution. I'm a collaborator with founders and leadership teams to shape direction, build marketing and communications frameworks, and orchestrate cross-team execution across markets. I bring a multi-disciplinary perspective that balances strategic logic with creativity to drive meaningful impact and sustainable growth in marketing, brand, entertainment, and product contexts.

Rasha Kassab

Brand Strategist, Marketing Strategist, Digital Marketer, +3

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I'm Rasha Kassab, a Marketing, Brand & Strategy leader bridging business strategy with brand, content, and narrative-driven creative execution. I'm a collaborator with founders and leadership teams to shape direction, build marketing and communications frameworks, and orchestrate cross-team execution across markets. I bring a multi-disciplinary perspective that balances strategic logic with creativity to drive meaningful impact and sustainable growth in marketing, brand, entertainment, and product contexts.…I'm Rasha Kassab, a Marketing, Brand & Strategy leader bridging business strategy with brand, content, and narrative-driven creative execution. I'm a collaborator with founders and leadership teams to shape direction, build marketing and communications frameworks, and orchestrate cross-team execution across markets. I bring a multi-disciplinary perspective that balances strategic logic with creativity to drive meaningful impact and sustainable growth in marketing, brand, entertainment, and product contexts.

Available to hire

I’m Rasha Kassab, a Marketing, Brand & Strategy leader bridging business strategy with brand, content, and narrative-driven creative execution.

I’m a collaborator with founders and leadership teams to shape direction, build marketing and communications frameworks, and orchestrate cross-team execution across markets. I bring a multi-disciplinary perspective that balances strategic logic with creativity to drive meaningful impact and sustainable growth in marketing, brand, entertainment, and product contexts.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Arabic

Fluent

English

Fluent

French

Fluent

Work Experience

Regional Content Marketing Director at Anghami

July 20, 2020 - November 26, 2025

Remote, part-time consultancy-based projects focusing on regional content marketing strategy and implementation

Instructor at Lebanese American University

August 1, 2021 - August 1, 2021

Head of Influencers Relations & Development at Vinelab

June 1, 2020 - June 1, 2020

Creator & Brand Partnerships Director at Vinelab

September 20, 2019 - September 20, 2019

Head of Talents & Publishing at Vinelab

December 20, 2018 - December 20, 2018

Sales & Business Development at Vinelab

December 20, 2016 - December 20, 2016

Senior Marketing Executive at Nissan Middle East

June 1, 2010 - June 1, 2010

Intern - Production & Post-Production Functions at NBC Universal - E! News

May 1, 2011 - May 1, 2011

Consultant and Advisor [Strategy, Marketing, Communication] at Self-Employed

July 1, 2020 - Present

Strategy, Marketing & Communications Leader at Independent Consultancy

July 20, 2020 - Present

Partner with founders and leadership teams to shape business direction and marketing foundations as organizations grow, evolve, and increase in complexity; translate direction into clear execution; develop marketing and communications frameworks across industries.

Regional Content Marketing Director at Societa (multi-market operation)

November 20, 2012 - June 20, 2020

Led the strategic direction and orchestration of brand‑ed and influencer‑led campaigns, overseeing delivery across strategy, pitching, execution, and end-to-end production. Owned branded partnership strategy and campaign P&L, working with global and regional brands including Unilever, Uber, Nestlé, GM, and Mattel. Built cross‑market content ecosystem and partnered with product & tech teams; fed insights into Societa's proprietary SaaS platform.

Instructor at Nissan Middle East

December 1, 2007 - June 1, 2010

Instructor for The Art of Public Communication (COM 203); taught and developed course content, collaborating with Nissan Japan HQ to translate global objectives into regional marketing and PR strategies for the SUV portfolio across six markets.