Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I am Rashida Ali, a product designer based in Bothell, WA, with 3+ years of experience crafting intuitive, user-centered digital experiences for SaaS and web applications. I specialize in user research, wireframing, prototyping, and building cohesive design systems using Figma and other industry tools. I thrive in cross-functional teams, balancing stakeholder goals with user needs, and I’m passionate about inclusive design and accessible, data-informed decision making. I enjoy collaborating with engineers and product partners to ship delightful, performance-minded designs.…I am Rashida Ali, a product designer based in Bothell, WA, with 3+ years of experience crafting intuitive, user-centered digital experiences for SaaS and web applications. I specialize in user research, wireframing, prototyping, and building cohesive design systems using Figma and other industry tools. I thrive in cross-functional teams, balancing stakeholder goals with user needs, and I’m passionate about inclusive design and accessible, data-informed decision making. I enjoy collaborating with engineers and product partners to ship delightful, performance-minded designs.

Rashida Ali

Product Designer, UX Designer, UI Designer, +2





I am Rashida Ali, a product designer based in Bothell, WA, with 3+ years of experience crafting intuitive, user-centered digital experiences for SaaS and web applications. I specialize in user research, wireframing, prototyping, and building cohesive design systems using Figma and other industry tools. I thrive in cross-functional teams, balancing stakeholder goals with user needs, and I’m passionate about inclusive design and accessible, data-informed decision making. I enjoy collaborating with engineers and product partners to ship delightful, performance-minded designs.…I am Rashida Ali, a product designer based in Bothell, WA, with 3+ years of experience crafting intuitive, user-centered digital experiences for SaaS and web applications. I specialize in user research, wireframing, prototyping, and building cohesive design systems using Figma and other industry tools. I thrive in cross-functional teams, balancing stakeholder goals with user needs, and I’m passionate about inclusive design and accessible, data-informed decision making. I enjoy collaborating with engineers and product partners to ship delightful, performance-minded designs.

Available to hire

I am Rashida Ali, a product designer based in Bothell, WA, with 3+ years of experience crafting intuitive, user-centered digital experiences for SaaS and web applications. I specialize in user research, wireframing, prototyping, and building cohesive design systems using Figma and other industry tools.

I thrive in cross-functional teams, balancing stakeholder goals with user needs, and I’m passionate about inclusive design and accessible, data-informed decision making. I enjoy collaborating with engineers and product partners to ship delightful, performance-minded designs.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

UI/UX Designer at Foxhole

August 1, 2025 - August 1, 2025

Developed end-to-end mobile app design and website redesign to improve navigation, usability, and user flows using HTML, CSS, and React JS. Conducted heuristic evaluations and usability testing with veteran and civilian users to gather actionable insights that informed iterative, user-centered design improvements. Created low- to high-fidelity wireframes and interactive prototypes in Figma, establishing a cohesive visual hierarchy and booking flows. Defined color palettes, typography, and UI components to build a cohesive design system and consistent cross-platform interfaces. Leveraged AI tools to accelerate research synthesis and ideation, supporting efficient design processes and proactive stakeholder collaboration. Collaborated with developers and stakeholders in an agile setting to deliver production-ready designs with regular progress updates in remote meetings.

UX Designer at Greenstand

December 1, 2024 - November 5, 2025

Enhanced the Tree Tracker application by improving navigation and conducting user research to translate findings into actionable design improvements aligned with web app design principles. Implemented accessibility improvements to ensure WCAG-compliant experiences and collaborated with developers and designers to refine workflows.

UI/UX Graphic Design Intern at SkyIT Services

August 1, 2024 - August 1, 2024

Redesigned the company website by addressing navigation and content hierarchy issues, adding features to boost user retention by 10% and ensuring alignment with core UX/UI principles. Collaborated with designers, developers, product managers, and stakeholders via Slack, Google Meet, and Figma to prepare and deliver design assets, ensuring designs were technically feasible and aligned with business goals. Conducted user interviews, competitive analysis, and SWOT analysis to inform strategic decisions, resolving layout, navigation, and information architecture challenges for enhanced site consistency. Prototyped wireframes and high-fidelity mockups in Figma with a focus on responsive and scalable design systems, utilizing inclusive design principles.

UX Engineer at 152co

March 1, 2022 - March 1, 2022

Directed the end-to-end redesign and front-end development of a travel website by framing user problems, conducting usability tests, analyzing data, and creating wireframes with Figma, aligning the process with SaaS design experience. Identified key usability issues through remote unmoderated testing, optimized navigation, resolved invisible CTA buttons, and refined the site layout—resulting in a 2% increase in CTA taps and improved customer conversions. Collaborated with multidisciplinary teams to develop innovative layouts and navigation flows for various digital platforms, emphasizing user-centric design and consistent design systems across responsive web and mobile interfaces. Enhanced design systems in Figma to maintain consistency and ensure alignment with brand guidelines, effectively preparing assets for development handoff and facilitating smooth remote collaboration.