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I’m a YouTube content strategist and storyteller who leads the creative process for long-form videos—from idea generation to production readiness—while guiding a cross-functional team of 4 ideators and collaborating with production, post-production, and marketing. My work spans English, Hindi, and French content, and I’m driven by a curiosity about people: how they think, what they need, and what makes them stay. I build content for viewers, not just creators. I translate complex wellness topics into engaging stories with strong hooks, retention structures, and responsible sourcing. I love iterative optimization to improve CTR, watch time, and reach, and I’m passionate about expanding our audience beyond existing subscribers while maintaining accuracy and regulatory compliance.…I’m a YouTube content strategist and storyteller who leads the creative process for long-form videos—from idea generation to production readiness—while guiding a cross-functional team of 4 ideators and collaborating with production, post-production, and marketing. My work spans English, Hindi, and French content, and I’m driven by a curiosity about people: how they think, what they need, and what makes them stay. I build content for viewers, not just creators. I translate complex wellness topics into engaging stories with strong hooks, retention structures, and responsible sourcing. I love iterative optimization to improve CTR, watch time, and reach, and I’m passionate about expanding our audience beyond existing subscribers while maintaining accuracy and regulatory compliance.

Rashi Gulati

Content Creator, Content Producer, Filmmaker, +5

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I’m a YouTube content strategist and storyteller who leads the creative process for long-form videos—from idea generation to production readiness—while guiding a cross-functional team of 4 ideators and collaborating with production, post-production, and marketing. My work spans English, Hindi, and French content, and I’m driven by a curiosity about people: how they think, what they need, and what makes them stay. I build content for viewers, not just creators. I translate complex wellness topics into engaging stories with strong hooks, retention structures, and responsible sourcing. I love iterative optimization to improve CTR, watch time, and reach, and I’m passionate about expanding our audience beyond existing subscribers while maintaining accuracy and regulatory compliance.…I’m a YouTube content strategist and storyteller who leads the creative process for long-form videos—from idea generation to production readiness—while guiding a cross-functional team of 4 ideators and collaborating with production, post-production, and marketing. My work spans English, Hindi, and French content, and I’m driven by a curiosity about people: how they think, what they need, and what makes them stay. I build content for viewers, not just creators. I translate complex wellness topics into engaging stories with strong hooks, retention structures, and responsible sourcing. I love iterative optimization to improve CTR, watch time, and reach, and I’m passionate about expanding our audience beyond existing subscribers while maintaining accuracy and regulatory compliance.

Available to hire

I’m a YouTube content strategist and storyteller who leads the creative process for long-form videos—from idea generation to production readiness—while guiding a cross-functional team of 4 ideators and collaborating with production, post-production, and marketing. My work spans English, Hindi, and French content, and I’m driven by a curiosity about people: how they think, what they need, and what makes them stay.

I build content for viewers, not just creators. I translate complex wellness topics into engaging stories with strong hooks, retention structures, and responsible sourcing. I love iterative optimization to improve CTR, watch time, and reach, and I’m passionate about expanding our audience beyond existing subscribers while maintaining accuracy and regulatory compliance.

Language

English

Fluent

Hindi

Fluent

French

Fluent

Work Experience

Head of YouTube Pre-Production at Satvic Movement

July 1, 2024 - Present

Lead ideation and pre-production strategy for long-form YouTube videos, identifying cross-niche outliers, audience whitespace, and high-potential topics. Run structured ideation sprints with a team of 4 creative ideators, filtering concepts into fully developed video frameworks. Conduct deep-dive research, including interviews with doctors and legal professionals to ensure accuracy and regulatory compliance. Write complete scripts (Hindi & English) built around strong hooks, audience retention mechanics, subplots, and mid-roll integrations. Translate scripts into detailed production decks and coordinate with production teams on art direction and execution. Collaborate with post-production teams, providing data-informed feedback on early edits to maximise retention and engagement. Achievements include 1.5M+ subscriber growth, ₹38L+ revenue, 37M+ views, 60M–140M+ impressions, 33% new viewer rate, CTR 3.4%, and AVOD improvements.

Business Development Manager | French Language Expert at Alzea India

June 1, 2023 - July 1, 2024

Facilitated 20+ international student placements in luxury hotels and culinary institutions; achieved a 40% rise in student enrollments through targeted communication and partner relationships; improved lead conversion and brand visibility through social advertising oversight and digital communication.

French Language Expert | Digital Marketing at Vidushi Infotech Pvt. Ltd

October 1, 2022 - May 1, 2023

Expanded the francophone client portfolio and led the French-language team (from 3 to 6 members) to support growing client demand. Led SEO and blog optimization for French-language websites and blogs (Mercedes, Audi, Benz) across the Martinique region. Wrote 50–60+ SEO-focused blogs, supported pre-launch content strategy for a Swiss digital marketing agency, conducted performance reporting and conversion tracking to provide data-backed recommendations, and supported paid marketing campaigns with copy and assets for paid social.

English Language Assistant at French Ministry of Education

October 1, 2022 - May 1, 2023

Taught English as a foreign language in 3 public schools in Occitanie; designed lessons aligned with the French schooling system and teaching methods; enhanced language proficiency and cultural understanding through educational conversations with program leaders and fellow language assistants.

Editor and Club Service Director at Rotaract Club of Kalyan West

January 1, 2017 - December 31, 2021

Built the club magazine, encouraged creative writing among members, volunteered for a village adopted by the club for 4 years through teaching and creative arts.

Columnist at Ruiate Monthly Magazine

January 1, 2017 - December 31, 2020

Wrote a monthly travel column (Safarnama) for Ruiate Monthly Magazine for 3 consecutive years.

French Language Trainer at Stanford English and Foreign Language Academy

April 1, 2020 - July 1, 2020

Delivered French language training to working professionals preparing for TEF, with a strong focus on spoken fluency; led business development initiatives and training module creation.

Exchange Student at Saint-Sébastien, Les 2 Rives, Landerneau

January 1, 2017 - July 1, 2017

Participated in a cultural exchange organised by Mumbai University to France to strengthen knowledge of the French language and build cultural bonds between the two countries.