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I'm a data-driven digital marketing executive based in London, specializing in paid acquisition, social media growth, and campaign optimization. I have a track record of reducing ad spend while maintaining reach and improving ROI through data-driven targeting and budget optimization, including a 93.75% reduction in Google Ads spend. I excel at turning insights into action, crafting compelling content, and optimizing campaigns for international audiences. I love driving user growth for SaaS products through thoughtful audience segmentation, performance analytics, and a hands-on approach to content strategy. With experience across editorial planning, on-page optimization, and international markets, I bring a collaborative mindset and a bias for measurable results that boost organic traffic, conversions, and overall brand impact.…I'm a data-driven digital marketing executive based in London, specializing in paid acquisition, social media growth, and campaign optimization. I have a track record of reducing ad spend while maintaining reach and improving ROI through data-driven targeting and budget optimization, including a 93.75% reduction in Google Ads spend. I excel at turning insights into action, crafting compelling content, and optimizing campaigns for international audiences. I love driving user growth for SaaS products through thoughtful audience segmentation, performance analytics, and a hands-on approach to content strategy. With experience across editorial planning, on-page optimization, and international markets, I bring a collaborative mindset and a bias for measurable results that boost organic traffic, conversions, and overall brand impact.

Hector Paredes Vega

Digital Marketer, Community Manager, Marketing Strategist, +7

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I'm a data-driven digital marketing executive based in London, specializing in paid acquisition, social media growth, and campaign optimization. I have a track record of reducing ad spend while maintaining reach and improving ROI through data-driven targeting and budget optimization, including a 93.75% reduction in Google Ads spend. I excel at turning insights into action, crafting compelling content, and optimizing campaigns for international audiences. I love driving user growth for SaaS products through thoughtful audience segmentation, performance analytics, and a hands-on approach to content strategy. With experience across editorial planning, on-page optimization, and international markets, I bring a collaborative mindset and a bias for measurable results that boost organic traffic, conversions, and overall brand impact.…I'm a data-driven digital marketing executive based in London, specializing in paid acquisition, social media growth, and campaign optimization. I have a track record of reducing ad spend while maintaining reach and improving ROI through data-driven targeting and budget optimization, including a 93.75% reduction in Google Ads spend. I excel at turning insights into action, crafting compelling content, and optimizing campaigns for international audiences. I love driving user growth for SaaS products through thoughtful audience segmentation, performance analytics, and a hands-on approach to content strategy. With experience across editorial planning, on-page optimization, and international markets, I bring a collaborative mindset and a bias for measurable results that boost organic traffic, conversions, and overall brand impact.

Available to hire

I’m a data-driven digital marketing executive based in London, specializing in paid acquisition, social media growth, and campaign optimization. I have a track record of reducing ad spend while maintaining reach and improving ROI through data-driven targeting and budget optimization, including a 93.75% reduction in Google Ads spend. I excel at turning insights into action, crafting compelling content, and optimizing campaigns for international audiences.

I love driving user growth for SaaS products through thoughtful audience segmentation, performance analytics, and a hands-on approach to content strategy. With experience across editorial planning, on-page optimization, and international markets, I bring a collaborative mindset and a bias for measurable results that boost organic traffic, conversions, and overall brand impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Beginner

Language

English

Advanced

Spanish; Castilian

Fluent

Portuguese

Advanced

Work Experience

Independent Digital Marketing Consultant at Independent consultant

June 1, 2025 - Present

Optimised international paid advertising campaigns on Google Ads, improving ROI through data-driven bid strategies, audience segmentation, and performance analysis. Reduced advertising spend by 93.75% while maintaining comparable reach, increasing overall campaign efficiency. Developed and refined audience targeting strategies, lowering cost-per-acquisition and improving conversion performance. Conducted market and competitor research to identify high-value opportunities, informing campaign strategy and positioning. Analysed campaign performance using analytics tools, generating actionable insights to continuously improve results.

Digital marketing | SEM at Independent consultant

June 1, 2025 - Present

Digital marketer at Freelance

June 1, 2025 - Present

Commercial Adviser

August 1, 2018 - August 4, 2025

Built a client portfolio from scratch by understanding customer needs, building relationships, and persuading potential buyers. Conducted market research to identify opportunities and new trends, customizing clients’ needs accordingly. Negotiated trades effectively to ensure client satisfaction and agreements. Partnered with recognized brands such as DCT Pagami Group, Best-House, Inversan Consulting-Asinem Group & Norte Hispana.

Financial Consultant at Xervika

November 1, 2017 - August 4, 2025

Provided strategic consulting on Sage X3 ERP software for medium and large companies to streamline processes and improve business automation. Supported incident management related to app availability and compliance with legal requirements. Collaborated in setup and implementation of new ERP projects and adapted to significant changes in Spanish VAT management affecting clients.

Financial consultant at Xervica

May 1, 2017 - November 1, 2017

Delivered ERP Sage X3 consulting, improving operational efficiency and workflow automation for mid-sized and enterprise clients. Collaborated cross-functionally with technical teams to ensure successful implementation and adoption. Supported compliance with Spain’s VAT reform through system optimisation and process improvements.

Commercial adviser at Independent consultant

November 1, 2015 - August 1, 2018

Built and managed a client portfolio by identifying customer needs and delivering tailored commercial solutions. Conducted market research and trend analysis to align offerings with client demand and improve conversion rates. Negotiated and closed deals with a 99% client satisfaction rate, driving consistent revenue growth. Collaborated with multiple stakeholders to deliver client-focused solutions across industries.

Community manager at Grupo Encina

April 1, 2015 - May 1, 2015

Managed and executed social media campaigns across Instagram, Facebook, and X, increasing engagement and brand visibility. Created and scheduled targeted content aligned with brand messaging and audience interests. Developed and maintained editorial calendars, ensuring consistent posting and audience growth. Supported campaign execution for brands including Motorola and Pisco Malpaso, contributing to improved online presence.

Community Manager at Encina Group

April 1, 2015 - May 30, 2015

Contributed to increasing brand engagement and awareness on different social media channels in a digital agency in Santiago de Chile. Collaborated in the design and development of effective content campaigns on Instagram, Facebook & X (Twitter) for brands like Motorola & Pisco Malpaso, such as engaging giveaways. Scheduled posting calendar, frequency & number of posts according to clients’ requirements to target goals. Set up and launched the “Motorola Moto X wood cover” campaign on Facebook, Instagram, and X in Santiago de Chile.

Education

Degree in Business Administration and Management at University of Leon

September 1, 2011 - September 30, 2015

E-commerce Specialist at University of Leon

October 1, 2014 - February 28, 2015

Business design for e-commerce: The idea. Introduction to business models for e-commerce, online business models and scalability, economic analysis, strategy and e-consumer, business plan & dashboard, financial planning, cost analysis (CPC, CPM, CPA) & profitability (LTV, leads), financial sources, legal aspects, internationalisation. Start-up: The tool. Website. UI & UX. CMS. Software systems: ERP, CRM, BPM, KM, CM, e-commerce automation. Host & domain. Security payment methods. Mobile e-commerce. Marketing & Product plan visits/sessions. Inbound marketing & outbound marketing. Publicity & channels. Marketing strategy: SEO, CPC/PPC, SEM, rrss, landing pages. Content marketing. Blogs, branding, communication. Email marketing, CRM. Web analytics. Sales. Targets, KPIs, segments. Google analytics. Conversion funnel. Campaign analyses and traffic sources.

Erasmus exchange at University of Porto, Portugal

September 1, 2013 - June 30, 2014

Amicus exchange at University Finis Terrae, Santiago de Chile

August 1, 2011 - August 31, 2012

Business Administration and Management; E-commerce Specialist at University of Leon

January 11, 2030 - February 1, 2015

E-commerce Specialist at University of Leon

February 1, 2015 - April 16, 2026

Business Administration and Management at University of Leon

January 11, 2030 - April 16, 2026

Building apps on iOS and Android at EOI

July 1, 2018 - April 16, 2026