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Hi! I'm Nicole Martin, a creative strategist and copywriter with over 20 years of experience crafting impactful communications across the Caribbean and Canada. I specialize in blending strategic insight with creative flair to develop engaging campaigns, brand stories, and multi-channel content that truly resonates with audiences. Throughout my career, I've had the pleasure of working with telecoms, tech, FMCG, financial services, and public sector clients, leading teams and developing innovative strategies that deliver meaningful results. I enjoy collaborating with teams, uncovering insights through research, and creating immersive brand experiences that make a lasting impact.…Hi! I'm Nicole Martin, a creative strategist and copywriter with over 20 years of experience crafting impactful communications across the Caribbean and Canada. I specialize in blending strategic insight with creative flair to develop engaging campaigns, brand stories, and multi-channel content that truly resonates with audiences. Throughout my career, I've had the pleasure of working with telecoms, tech, FMCG, financial services, and public sector clients, leading teams and developing innovative strategies that deliver meaningful results. I enjoy collaborating with teams, uncovering insights through research, and creating immersive brand experiences that make a lasting impact.

Nicole Martin

Copywriter, Brand Strategist, Writer, +2

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Hi! I'm Nicole Martin, a creative strategist and copywriter with over 20 years of experience crafting impactful communications across the Caribbean and Canada. I specialize in blending strategic insight with creative flair to develop engaging campaigns, brand stories, and multi-channel content that truly resonates with audiences. Throughout my career, I've had the pleasure of working with telecoms, tech, FMCG, financial services, and public sector clients, leading teams and developing innovative strategies that deliver meaningful results. I enjoy collaborating with teams, uncovering insights through research, and creating immersive brand experiences that make a lasting impact.…Hi! I'm Nicole Martin, a creative strategist and copywriter with over 20 years of experience crafting impactful communications across the Caribbean and Canada. I specialize in blending strategic insight with creative flair to develop engaging campaigns, brand stories, and multi-channel content that truly resonates with audiences. Throughout my career, I've had the pleasure of working with telecoms, tech, FMCG, financial services, and public sector clients, leading teams and developing innovative strategies that deliver meaningful results. I enjoy collaborating with teams, uncovering insights through research, and creating immersive brand experiences that make a lasting impact.

Available to hire

Hi! I’m Nicole Martin, a creative strategist and copywriter with over 20 years of experience crafting impactful communications across the Caribbean and Canada. I specialize in blending strategic insight with creative flair to develop engaging campaigns, brand stories, and multi-channel content that truly resonates with audiences.

Throughout my career, I’ve had the pleasure of working with telecoms, tech, FMCG, financial services, and public sector clients, leading teams and developing innovative strategies that deliver meaningful results. I enjoy collaborating with teams, uncovering insights through research, and creating immersive brand experiences that make a lasting impact.

Skills

Advertising Illustration

Experience Level

Expert

Expert

Expert

Expert

Advertising Illustration

Intermediate

Language

English

Fluent

French

Beginner

Spanish; Castilian

Beginner

German

Beginner

Work Experience

Marketing Strategist at The BUZZ Ltd.

January 1, 2019 - Present

Rejuvenated creative strategy and team mindset across multiple client portfolios. Created immersive brand experiences to solidify Dairy Dairy as the market’s top powdered milk. Hosted brand workshops to define brand and/or product positioning, tone and personality. Conducted trend and consumer behaviour research to inform strategy.

Creative Consultant & Social Media Strategist at YOOZ

January 1, 2024 - July 16, 2025

Developed all communications across digital and traditional channels. Increased brand visibility and transactions through targeted content and social media campaigns. Led pandemic-era brand activations to boost registration and promote safety protocols.

Head of Advertising at Ogilvy Caribbean

January 1, 2019 - July 16, 2025

Directed regional campaigns for clients in finance, tourism and FMCG sectors. Won international awards for standout work in alcoholic beverage and tourism sectors. Scripted and directed Mackeson Tonight, T&T’s first late-night online and in person talk show. Helped reposition Mackeson Stout from declining to sell-out demand. Co-led the Pure Grenada rebrand, setting new Caricom tourism records. Conceptualised Pizza Hut’s One Number Campaign, driving call volumes to 1,000/day.

Lead Creative Consultant (Freelance) at Hot Pepper Ltd.

January 1, 2024 - July 16, 2025

Managed cross-functional creative teams to deliver integrated marketing campaigns. Developed the Arrive Alive strategy, now recognized by the UN as a global road safety model.

Senior Creative at OGM Communications

January 1, 2013 - July 16, 2025

Led conceptual execution for Digicel across the Caribbean. Expanded into social content creation and campaign production.

Editor (Freelance) at Ernst & Young Advisory Services

January 1, 2006 - Present

Proofed and edited the annual national budget publications for Trinidad & Tobago and Guyana.