As a Lead User Experience Designer, Product Designer, and Service Designer, with more than 16 years of experience crafting meaningful experiences. My focus is on leading the creation of meaningful and effective user experiences. My role involves steering discovery workshops, managing user testing sessions, and overseeing production processes. My approach to leadership ensures that our designs engage users effectively and align seamlessly with our business objectives.
I bring a deep understanding of design principles to the table, which informs my work in developing scalable design systems in Figma. Here, I craft guidelines for Developers and Designers, set accessibility standards, and ensure that our design practices promote uniformity and clarity across all digital touchpoints.
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