Ravi Kumar

Managed 20+ client accounts across e-commerce, SaaS, health care, and B2B sectors with $300K+ monthly ad spend across Google Ads, Meta Ads, and Bing platforms; Achieved 45% ROAS improvement and 30% CTR improvement; Delivered data-driven performance analysis improving account health score by 25%; Implemented GA4 migration strategies improving attribution accuracy by 35%; Collaborated with creative teams developing high-performing ad copy and landing pages increasing CTR; Remote work

Leading Google Ads strategy and optimization for international clients with focus on lead generation and ROAS-driven campaigns. Building and managing full-funnel PPC structures (Search, Display, Performance Max) including keyword strategy, bidding, and audience segmentation. Collaborating with clients on offer positioning, landing page recommendations, and tracking implementation to ensure accurate conversion data. Overseeing multi-client portfolio with emphasis on Strategic Marketing Management and Advertising excellence.

Led Google Ads strategy for 15+ clients managing $200K+ monthly spend focused on ROAS optimization and lead generation; Built full-funnel PPC campaigns including keyword research and negative keyword audiences segmentation; Improved conversion tracking accuracy by 40% through GTM implementation and landing page optimization; Reduced average CPA by 35% through strategic remarketing campaigns and audience list optimization; Executed Performance Max campaigns achieving 50% higher conversion rates versus traditional structures