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Hi, I'm Ravi Kumar, a performance marketing specialist with 5+ years of hands-on experience in performance marketing, paid ads, and digital strategy. I'm Google certified and passionate about building data-driven campaigns that generate measurable ROI and sustainable growth. I excel at optimizing multi-channel campaigns, leading high-performing teams, and implementing advanced tracking to maximize conversions and reduce acquisition costs. I thrive in collaborative environments and enjoy turning insights into actionable marketing plans.…Hi, I'm Ravi Kumar, a performance marketing specialist with 5+ years of hands-on experience in performance marketing, paid ads, and digital strategy. I'm Google certified and passionate about building data-driven campaigns that generate measurable ROI and sustainable growth. I excel at optimizing multi-channel campaigns, leading high-performing teams, and implementing advanced tracking to maximize conversions and reduce acquisition costs. I thrive in collaborative environments and enjoy turning insights into actionable marketing plans.

Ravi Kumar

Performance Marketer, Digital Marketer, PPC Manager, +6

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Hi, I'm Ravi Kumar, a performance marketing specialist with 5+ years of hands-on experience in performance marketing, paid ads, and digital strategy. I'm Google certified and passionate about building data-driven campaigns that generate measurable ROI and sustainable growth. I excel at optimizing multi-channel campaigns, leading high-performing teams, and implementing advanced tracking to maximize conversions and reduce acquisition costs. I thrive in collaborative environments and enjoy turning insights into actionable marketing plans.…Hi, I'm Ravi Kumar, a performance marketing specialist with 5+ years of hands-on experience in performance marketing, paid ads, and digital strategy. I'm Google certified and passionate about building data-driven campaigns that generate measurable ROI and sustainable growth. I excel at optimizing multi-channel campaigns, leading high-performing teams, and implementing advanced tracking to maximize conversions and reduce acquisition costs. I thrive in collaborative environments and enjoy turning insights into actionable marketing plans.

Available to hire

Hi, I’m Ravi Kumar, a performance marketing specialist with 5+ years of hands-on experience in performance marketing, paid ads, and digital strategy. I’m Google certified and passionate about building data-driven campaigns that generate measurable ROI and sustainable growth.

I excel at optimizing multi-channel campaigns, leading high-performing teams, and implementing advanced tracking to maximize conversions and reduce acquisition costs. I thrive in collaborative environments and enjoy turning insights into actionable marketing plans.

Skills

Google Ads

Facebook Ads

Tiktok

Experience Level

Google Ads

Expert

Facebook Ads

Expert

Intermediate

Tiktok

Intermediate

Language

English

Advanced

Hindi

Advanced

Work Experience

Google Ads Strategist at PPC Foundry

June 1, 2025 - Present

Leading Google Ads strategy and optimization for international clients with focus on lead generation and ROAS-driven campaigns. Building and managing full-funnel PPC structures (Search, Display, Performance Max) including keyword strategy, bidding, and audience segmentation. Collaborating with clients on offer positioning, landing page recommendations, and tracking implementation to ensure accurate conversion data. Overseeing multi-client portfolio with emphasis on Strategic Marketing Management and Advertising excellence.

Paid Ads Specialist & Team Lead at Henceforth Solutions Pvt Ltd

April 1, 2023 - May 31, 2025

Led optimization of live PPC campaigns across Google Ads, Bing Ads, and Facebook Ads, achieving a 15% decrease in cost per acquisition. Developed and executed full-funnel paid media strategies across search, display, shopping, and social media networks. Conducted regular A/B testing on ad copy and landing pages, driving continuous improvement in campaign performance. Managed team of digital marketers and coordinated client account performance reporting. Mentored junior team members on PPC best practices and Google Ads platform optimization.

Media Buyer at Henceforth Solutions Pvt Ltd

April 1, 2023 - March 31, 2024

Planned and executed media buying strategies across Meta Ads and Google Ads for multiple niches, balancing volume and CPA targets. Managed monthly ad spends across accounts, continuously reallocating budgets based on performance trends and testing insights. Coordinated with creative and data teams to optimize Facebook Marketing and support multi-channel campaigns.

Digital Marketing Specialist at iApp Technologies LLP

July 1, 2021 - April 30, 2023

Designed and managed comprehensive PPC campaigns on Google Ads, optimizing keyword strategy and bid management. Executed SEO initiatives including keyword research, on-page optimization, off-page strategies, and technical SEO audits. Performed in-depth data analysis and reporting using Google Analytics, Tag Manager, SEMRUSH, Ahrefs, and Data Studio. Conducted competitor analysis and developed data-driven content strategies. Tracked and optimized campaign performance metrics across multiple platforms.

Digital Marketing Executive at Iugofi Private Ltd

February 1, 2021 - July 31, 2021

Performed keyword research and analysis to identify high-intent search opportunities. Implemented on-page and technical SEO optimization strategies. Conducted link building campaigns and competitor analysis. Analyzed website performance data using Google Analytics and Search Console. Supported content strategy development based on industry insights.