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I am a marketing and content leader with 7+ years’ experience across global brands, delivering culturally relevant, multi-channel campaigns, events and real-time storytelling across Gulf markets. I specialise in Arabic/English localization, audience insight and cross-functional stakeholder management across EMEA and the Gulf to turn data into compelling content and measurable results. Currently I lead MENA marketing for Gulf markets, coordinating with embassies, education partners and government stakeholders; I also create platform-ready content for live events and digital campaigns. My background spans roles at Great Ormond Street Hospital Charity, Meta, Bloomberg Live, Al Jazeera English, Twitter (X) and more, focusing on authentic audience resonance, responsible storytelling and rapid decision-making at pace.…I am a marketing and content leader with 7+ years’ experience across global brands, delivering culturally relevant, multi-channel campaigns, events and real-time storytelling across Gulf markets. I specialise in Arabic/English localization, audience insight and cross-functional stakeholder management across EMEA and the Gulf to turn data into compelling content and measurable results. Currently I lead MENA marketing for Gulf markets, coordinating with embassies, education partners and government stakeholders; I also create platform-ready content for live events and digital campaigns. My background spans roles at Great Ormond Street Hospital Charity, Meta, Bloomberg Live, Al Jazeera English, Twitter (X) and more, focusing on authentic audience resonance, responsible storytelling and rapid decision-making at pace.

Rawan Abuasad

Content Strategist, Marketing Strategist, Content Producer, +2

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I am a marketing and content leader with 7+ years’ experience across global brands, delivering culturally relevant, multi-channel campaigns, events and real-time storytelling across Gulf markets. I specialise in Arabic/English localization, audience insight and cross-functional stakeholder management across EMEA and the Gulf to turn data into compelling content and measurable results. Currently I lead MENA marketing for Gulf markets, coordinating with embassies, education partners and government stakeholders; I also create platform-ready content for live events and digital campaigns. My background spans roles at Great Ormond Street Hospital Charity, Meta, Bloomberg Live, Al Jazeera English, Twitter (X) and more, focusing on authentic audience resonance, responsible storytelling and rapid decision-making at pace.…I am a marketing and content leader with 7+ years’ experience across global brands, delivering culturally relevant, multi-channel campaigns, events and real-time storytelling across Gulf markets. I specialise in Arabic/English localization, audience insight and cross-functional stakeholder management across EMEA and the Gulf to turn data into compelling content and measurable results. Currently I lead MENA marketing for Gulf markets, coordinating with embassies, education partners and government stakeholders; I also create platform-ready content for live events and digital campaigns. My background spans roles at Great Ormond Street Hospital Charity, Meta, Bloomberg Live, Al Jazeera English, Twitter (X) and more, focusing on authentic audience resonance, responsible storytelling and rapid decision-making at pace.

Available to hire

I am a marketing and content leader with 7+ years’ experience across global brands, delivering culturally relevant, multi-channel campaigns, events and real-time storytelling across Gulf markets. I specialise in Arabic/English localization, audience insight and cross-functional stakeholder management across EMEA and the Gulf to turn data into compelling content and measurable results.

Currently I lead MENA marketing for Gulf markets, coordinating with embassies, education partners and government stakeholders; I also create platform-ready content for live events and digital campaigns. My background spans roles at Great Ormond Street Hospital Charity, Meta, Bloomberg Live, Al Jazeera English, Twitter (X) and more, focusing on authentic audience resonance, responsible storytelling and rapid decision-making at pace.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Arabic

Fluent

English

Fluent

Work Experience

Part-Time Marketing Executive at Great Ormond Street Hospital Charity

December 1, 2023 - Present

Lead MENA marketing across Gulf markets, localising priorities into sharp, in-market campaigns. Deliver integrated web/print/social campaigns and conversion-focused storytelling. Lead Gulf events and stakeholder engagement with embassies, healthcare offices, and government partners. Manage agencies and vendors to deliver creative and event assets on time and on-brand. Drive Gulf promotion for GOSH Learning Academy programmes with education stakeholders and institutions.

Freelance Content Specialist at Meta

June 1, 2025 - Present

Cover business, tech, and gaming news daily, translating fast-moving moments into platform-ready content. Track audience sentiment across gaming communities, surfacing what resonates by market and culture. Use performance signals to optimise topic, format, and timing. Build scalable guidelines and review frameworks to ensure accuracy and high-volume quality. Partner cross-functionally to deliver compliant, risk-aware decisions at speed.

Senior Social Media Manager at Bloomberg Live

May 1, 2024 - June 1, 2025

Owned event GTM and content operations for major global franchises (Tech London, Davos, QEF), leading planning through live execution. Led sponsor programmes as digital delivery owner—managing scope, budgets, agency/vendor coordination, and stakeholder approvals. Built a repeatable capture-to-publish video pipeline for speakers/executives, delivering +40% YoY engagement. Delivered performance reporting and recommendations via Sprinklr/Tableau, influencing leadership decisions and content strategy.

Digital Producer at Al Jazeera English

March 1, 2023 - May 1, 2024

Produced cross-platform multimedia packages end-to-end in a fast-paced breaking-news environment, coordinating editorial, video, and design. Used analytics to spot trends and optimise publishing strategy for reach and engagement. Supported misinformation debunking and audience education through data-driven research and verification.

Senior Content Specialist at Twitter (now X)

July 1, 2019 - February 1, 2023

Curated real-time coverage across news, entertainment, and culture for Gulf and wider MENA audiences. Owned Arabic language and style guidance, ensuring cultural relevance and linguistic accuracy at scale. Led cross-functional HackWeek projects, winning 2 awards for strategy and execution. Advised public figures and brands on platform-native tools to grow reach and conversation impact. Partnered with product and engineering to pilot content discovery features, contributing to Topics and Communities.

Digital Marketing Assistant at Great Ormond Street Hospital Charity

October 1, 2018 - July 1, 2019

Produced bilingual (English/Arabic) web and social content; delivered campaigns and cross-cultural events with Arab embassies in the UK. Analyzed campaign KPIs to generate audience insights and optimise content planning.