With a background in graphic design and advertising, I transitioned into UX design, focusing on understanding user behaviour and improving digital experiences. I design user journeys, wireframes, and interaction flows while advocating for web accessibility and inclusive design to create products that work for everyone.

Rodrigo Ayerbe

With a background in graphic design and advertising, I transitioned into UX design, focusing on understanding user behaviour and improving digital experiences. I design user journeys, wireframes, and interaction flows while advocating for web accessibility and inclusive design to create products that work for everyone.

Available to hire

With a background in graphic design and advertising, I transitioned into UX design, focusing on understanding user behaviour and improving digital experiences.

I design user journeys, wireframes, and interaction flows while advocating for web accessibility and inclusive design to create products that work for everyone.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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Language

Spanish; Castilian
Fluent
English
Advanced

Work Experience

UX/UI Specialist at Independent Australia
April 20, 2024 - Present
Lead the design of consistent, user-centered experiences across IA Group’s digital ecosystem, including complex multi-role platforms. Partner closely with Product Owners and the Head of Digital to shape UX strategy, aligning user needs with business goals, accessibility standards, and scalable design systems. End-to-end design from discovery through delivery; own IA’s Design System; translate insights into tangible artifacts such as personas, journey maps, information architecture, and user flows; collaborate with cross-functional teams in Agile delivery environments; improve UX across web platforms through testing, iteration, and data-driven insights.
Associate Digital Producer at Independent Australia
December 1, 2021 - April 1, 2024
Supported the delivery of the business’s digital initiatives, contributing to the evolution of more accessible and user-focused digital experiences. Managed and optimized digital content across multiple platforms, while progressively taking on responsibilities in user experience design. Contributed to user journeys, content structure, and ensured alignment with WCAG accessibility guidelines.
Web Administrator at LBL Philanthropy Australia
September 20, 2020 - January 20, 2021
Maintained and enhanced WordPress-based platforms with a focus on usability, content structure, and accessibility. Redesigned UI/UX and improved information architecture; configured and troubleshot plugins and themes; collaborated with founders and stakeholders.
Web Designer at StudyTrip (New Zealand & Australia)
July 1, 2019 - July 1, 2020
Led the redesign of the company website with a strong focus on user experience and conversion rate. Redesigned UI/UX, managed plugins and infrastructure, and delivered end-to-end website development including structure, content, and performance optimization. Created new pages and user flows aligned with business and marketing objectives; implemented SEO best practices and monitored performance metrics.
Graphic Designer & Digital Marketing Assistant at StudyTrip (New Zealand & Australia)
July 1, 2019 - July 1, 2020
Started as a graphic designer and digital marketing assistant, creating brand identities, social media assets, and digital campaigns. Progressed to lead design projects and collaborated with stakeholders to translate business requirements into web solutions.

Education

Advanced Diploma of Information Technology at NTCA, Australia
January 1, 2021 - January 1, 2021
Bachelor of Advertising & Design at IES 21, Argentina
January 1, 2011 - January 1, 2011

Qualifications

Web UI UX Design using Adobe XD
January 1, 2018 - January 1, 2018
Certificate in Digital Marketing
January 1, 2015 - January 1, 2015
Bachelor of Advertising & Design
January 1, 2011 - January 1, 2011

Industry Experience

Software & Internet, Media & Entertainment, Professional Services