Hi, I’m Ray Lui, a senior graphic designer with 10+ years of experience in branding, marketing design, and product photography. I help brands build strong visual identities and design compelling digital and print materials that engage target audiences. I collaborate with clients and cross-functional teams to deliver creative solutions across digital and print platforms, including UX case studies and website redesigns. I’m based in Ottawa and eligible to work in Canada.
I’m passionate about crafting cohesive brand experiences and translating complex ideas into clear, visually appealing designs. I thrive in collaborative environments and enjoy mentoring others while delivering high-quality work on time.
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Managed product promotion, including poster design, product photography, and short video production for social media, using compelling visuals to attract target audiences and boost brand visibility.
Assisted in planning and executing promotional events, providing creative direction and art guidance to ensure visual consistency with brand identity.
Communicated regularly with B2B clients to understand their promotional needs and delivered professional design and marketing solutions to support their business goals.
Organised and managed school events and design competitions, including planning, coordination, and promotion to ensure successful completion.
Provided professional advice on the school’s brand image, developed and improved design style and visual identity guidelines to enhance professionalism and recognition.
Guided students in design projects, offering feedback and training to develop their creativity and practical skills.
Developed the narrative structure and storyboard for a community promotional campaign video.
Filmed event activities and interviews to communicate the organization’s values.
Delivered a clear and engaging visual story to support outreach and community awareness.
Redesigned company website layout and visual style to improve usability and brand clarity.
Communicated directly with clients to gather requirements and refine design direction.
Collaborated with developers to implement UI design and coordinated product photography scheduling.
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