Hi, I'm Razi Syed, a highly skilled Shopify and full-stack developer based in West Bromwich, UK. Over 14 years, I've delivered reliable, cost-effective, and results-driven solutions across Shopify, Shopify Plus, and diverse web platforms for startups and established brands. I collaborate with design, marketing, and operations teams to define requirements, follow best practices, and optimize performance. I love turning complex requirements into clean, scalable code using a modern stack (Tailwind, TypeScript, React, Ruby on Rails, REST/GraphQL, Liquid). Since 2014 I've focused on Shopify, building apps, migrations, and feature-rich experiences that improve user experience and business outcomes.

Hi, I'm Razi Syed, a highly skilled Shopify and full-stack developer based in West Bromwich, UK. Over 14 years, I've delivered reliable, cost-effective, and results-driven solutions across Shopify, Shopify Plus, and diverse web platforms for startups and established brands. I collaborate with design, marketing, and operations teams to define requirements, follow best practices, and optimize performance. I love turning complex requirements into clean, scalable code using a modern stack (Tailwind, TypeScript, React, Ruby on Rails, REST/GraphQL, Liquid). Since 2014 I've focused on Shopify, building apps, migrations, and feature-rich experiences that improve user experience and business outcomes.

Available to hire

Hi, I’m Razi Syed, a highly skilled Shopify and full-stack developer based in West Bromwich, UK. Over 14 years, I’ve delivered reliable, cost-effective, and results-driven solutions across Shopify, Shopify Plus, and diverse web platforms for startups and established brands.

I collaborate with design, marketing, and operations teams to define requirements, follow best practices, and optimize performance. I love turning complex requirements into clean, scalable code using a modern stack (Tailwind, TypeScript, React, Ruby on Rails, REST/GraphQL, Liquid). Since 2014 I’ve focused on Shopify, building apps, migrations, and feature-rich experiences that improve user experience and business outcomes.

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Experience Level

Expert
Expert
Expert
Expert
Intermediate

Language

English
Fluent

Work Experience

Senior Shopify APP Developer at FuseFabric
September 1, 2024 - February 1, 2025
Developed and launched multiple custom Shopify apps for Kayanee. Built a Booking Engine App integrated with SimplyBook.me on the backend to enable customers to schedule classes and events. Created a Custom Return Engine App to streamline returns workflow, and implemented a Checkout API Branding App to ensure consistent brand identity throughout checkout. Collaborated with design, marketing, and operations to define requirements, adopt best practices, and optimize performance across Shopify integrations. Leveraged Shopify REST and GraphQL APIs, Liquid templating, and modern front-end technologies to deliver scalable, maintainable solutions in a fast-paced environment.
Lead Full Stack Developer at Naturewall Group Ltd
December 1, 2023 - August 1, 2024
Designed and developed Naturewall’s Shopify Plus store from the ground up and migrated their UK storefront to a US-based store, ensuring a seamless cross-border customer experience. Built bespoke plugins and integrated real-time inventory updates and third-party APIs to extend functionality. Upgraded to Shopify 2 with TailwindCSS and ES6 to deliver a fast, responsive site without jQuery. Implemented dynamic content management, advanced SEO, custom checkout scripts, currency conversion, and internationalization to support global customers.
Full Stack Developer at Crepslocker
March 1, 2023 - October 1, 2023
Created and built the Shopify store for Crepslocker, incorporating customized JavaScript plugins and Shopify applications tailored to the store’s unique needs to improve user experience and functionality.
Senior Frontend Shopify Developer at Velstar
September 1, 2021 - April 1, 2023
Led frontend Shopify development at Velstar, contributing to Shopify Plus projects. Built robust, performant storefront experiences using Tailwind CSS, Gulp.js, Next.js, and React.js, while collaborating with cross-functional teams to deliver scalable e-commerce solutions.
Shopify Developer at Vape Supplier Ltd
February 1, 2021 - May 1, 2022
Developed and managed three distinct Shopify and Shopify Plus stores. Wrote Ruby-based Script Editor logic to support promotions (Buy One Get One Free, bundles, tier-based discounts, Buy X, Get Y, and other custom promotions) and created custom JavaScript plugins to enhance frontend functionality. Improved site speed on mobile, enhanced SEO, and implemented new features across stores eLiquids.com, beyouonline.co.uk, and vitalitycbd.co.uk.
Lead Shopify Developer at Planet Organic
September 1, 2020 - December 1, 2020
Led a Shopify Plus project, including Content Builder development, Algolia API integration using metafields and tags, and an advanced mega menu. Optimized website speed and performance, implemented Ajax Add to Cart, Klaviyo integration for newsletters, and Nosto for personalized recommendations. Created custom delivery rules, checkout scripts, AWIN feed, and a VIP customer app. Contributed custom Ruby code and frontend plugins to enhance store functionality and SEO.
Senior Web Developer at The Ace of Vapez
May 1, 2020 - September 1, 2020
Designed and developed the wholesale Shopify Plus store, including a custom Shopify app to provide discounts for different customer types. Implemented a Content Builder, dynamic hero sliders, color swatches, an advanced mega menu, Off-Canvas menus, AJAX Add to Cart, AJAX paging and toolbar, a newsletter popup, product carousel, sale labels, quick view, wishlist, lazy loading, social sharing, predefined style pages, advanced SEO, and a custom VIP customer app.
Senior Software Developer at JNC Solutions
July 1, 2019 - February 1, 2020
Built functionality on ConstructionManager Software using Ruby on Rails, JSON API, AJAX, JavaScript, and TypeScript to support project cost management and data integration.
Web Developer at Eastside Co
February 1, 2017 - June 1, 2019
Developed and maintained 50+ Shopify and Shopify Plus stores, including notable projects for Lounge Underwear, Hera London, Rogue Matilda, Dryrobe, Holland Cooper, and more. Contributed to front-end development, theme customization, and performance improvements across multiple e-commerce sites.

Education

Add your educational history here.

Qualifications

Master's
January 11, 2030 - July 5, 2026

Industry Experience

Retail, Software & Internet, Professional Services, Media & Entertainment