Marketing and Social Media Specialist with experience growing brands through content creation, audience engagement, and data-driven strategy. I’ve managed social media accounts for businesses, created high-performing content that generated 20M+ views, and built audiences of 20K+ followers across TikTok and Instagram. My background includes social media management, content strategy, email marketing, and performance analytics. I enjoy turning ideas into content that drives engagement, builds communities, and delivers measurable results. Currently completing my MBA in Marketing while helping brands expand their digital presence through creative and strategic campaigns.

Robert Carullo

Marketing and Social Media Specialist with experience growing brands through content creation, audience engagement, and data-driven strategy. I’ve managed social media accounts for businesses, created high-performing content that generated 20M+ views, and built audiences of 20K+ followers across TikTok and Instagram. My background includes social media management, content strategy, email marketing, and performance analytics. I enjoy turning ideas into content that drives engagement, builds communities, and delivers measurable results. Currently completing my MBA in Marketing while helping brands expand their digital presence through creative and strategic campaigns.

Available to hire

Marketing and Social Media Specialist with experience growing brands through content creation, audience engagement, and data-driven strategy. I’ve managed social media accounts for businesses, created high-performing content that generated 20M+ views, and built audiences of 20K+ followers across TikTok and Instagram. My background includes social media management, content strategy, email marketing, and performance analytics. I enjoy turning ideas into content that drives engagement, builds communities, and delivers measurable results. Currently completing my MBA in Marketing while helping brands expand their digital presence through creative and strategic campaigns.

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Language

English
Fluent

Work Experience

Social Media Marketing Specialist at Hallmark
October 1, 2025 - Present
Led social media marketing initiatives, content planning, engagement, and performance analysis to elevate brand presence.
Seasonal Customer Associate at The Fresh Market
September 1, 2025 - January 31, 2026
Supported seasonal operations, assisted with customer service, in-store promotions, and merchandising to drive sales during peak seasons.
Marketing & Social Media Assistant at Twin Jewels
January 1, 2025 - August 1, 2025
Assisted in planning and executing marketing and social media initiatives, ensuring alignment with brand voice and campaign goals.
Social Media & Marketing Assistant at Twin Jewels
January 1, 2025 - August 1, 2025
Managed the store's Instagram account, creating product-focused content to promote jewelry inventory and seasonal promotions; supported brand awareness and customer engagement through consistent posting and captions aligned with brand messaging; responded to customer comments and direct messages, providing product information and supporting in-store traffic; coordinated social content with current inventory and sales initiatives to support overall marketing efforts.
Social Media Content Creator at The Fresh Market
January 1, 2024 - Present
Created high-performing, trend-based content that consistently generated thousands to millions of views per post; built and scaled TikTok and Instagram accounts to 20K+ followers and 20M+ total views; analyzed performance metrics to refine content strategy and improve reach.
Social Media Content Creator at Twin Jewels
January 1, 2024 - Present
Created and supported digital marketing campaigns, driving audience growth and engagement through trend-based content and data analysis. Scaled platforms to 14K+ followers and 20M+ views while enhancing brand visibility through content strategy and customer engagement.
Seasonal Customer Associate at The Fresh Market
September 1, 2022 - Present
Provided customer service, sales support, and in-store assistance to ensure a positive shopping experience.
Personal Cashier at Self-employed / Personal Role
September 1, 2022 - Present
Managed cash transactions and customer service for personal retail activities, ensuring accuracy and positive shopper experiences.
Cashier at The Fresh Market
September 1, 2022 - Present
Processed high-volume customer transactions accurately while maintaining positive interactions; supported daily store operations in a brand-driven retail environment; assisted with product displays, shelf organization, and merchandising to support in-store promotions; assisted with onboarding and training of new employees to ensure brand and service standards were met; communicated product information and promotions to customers at point of sale.
Seasonal Staff at Lake Isle Country Club
May 1, 2021 - September 1, 2021
Supported guest experience in a hospitality-focused environment; assisted with facility presentation to ensure a positive brand impression for members and guests; communicated with guests to address needs and maintain service standards.

Education

Master of Business Administration (MBA) – Marketing at Iona University
January 11, 2030 - August 1, 2026
Bachelor of Business Administration – Business Management (Marketing minor) at Iona University
January 11, 2030 - May 1, 2025
High School Diploma at Iona Preparatory School
January 11, 2030 - May 1, 2021
MBA, Marketing at Iona University
August 1, 2025 - August 1, 2026
BBA, Business Management (Minor in Marketing) at Iona University
May 1, 2025 - May 24, 2026
MBA in Marketing at Iona University
August 1, 2025 - August 1, 2026
BBA in Business Management (Minor in Marketing) at Iona University
May 1, 2025 - June 5, 2026

Qualifications

MBA, Marketing
August 1, 2025 - August 1, 2026
BBA, Business Management (Minor in Marketing)
May 1, 2025 - May 24, 2026

Industry Experience

Retail, Consumer Goods, Media & Entertainment, Professional Services, Travel & Hospitality, Software & Internet, Education