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B2B content writer, editor and copywriter with experience creating SEO-driven, audience-first content across fintech, education and leadership sectors in APAC, including Greater China. Skilled in translating complex business, financial and technical concepts into clear, engaging and conversion-focused content across websites, landing pages, thought leadership articles, email campaigns, social media, video scripts and sales enablement materials. Experienced in developing SEO, GEO and AEO content strategies to improve discoverability across search engines and AI-powered platforms, with a strong track record in producing high-quality editorial content, optimising website copy and adapting content for different markets, audiences and cultural contexts. Bilingual in English (native) and Chinese (professional), with experience writing, translating and localising content for multilingual audiences across APAC, including Greater China.…B2B content writer, editor and copywriter with experience creating SEO-driven, audience-first content across fintech, education and leadership sectors in APAC, including Greater China. Skilled in translating complex business, financial and technical concepts into clear, engaging and conversion-focused content across websites, landing pages, thought leadership articles, email campaigns, social media, video scripts and sales enablement materials. Experienced in developing SEO, GEO and AEO content strategies to improve discoverability across search engines and AI-powered platforms, with a strong track record in producing high-quality editorial content, optimising website copy and adapting content for different markets, audiences and cultural contexts. Bilingual in English (native) and Chinese (professional), with experience writing, translating and localising content for multilingual audiences across APAC, including Greater China.

Rachel Chai

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B2B content writer, editor and copywriter with experience creating SEO-driven, audience-first content across fintech, education and leadership sectors in APAC, including Greater China. Skilled in translating complex business, financial and technical concepts into clear, engaging and conversion-focused content across websites, landing pages, thought leadership articles, email campaigns, social media, video scripts and sales enablement materials. Experienced in developing SEO, GEO and AEO content strategies to improve discoverability across search engines and AI-powered platforms, with a strong track record in producing high-quality editorial content, optimising website copy and adapting content for different markets, audiences and cultural contexts. Bilingual in English (native) and Chinese (professional), with experience writing, translating and localising content for multilingual audiences across APAC, including Greater China.…B2B content writer, editor and copywriter with experience creating SEO-driven, audience-first content across fintech, education and leadership sectors in APAC, including Greater China. Skilled in translating complex business, financial and technical concepts into clear, engaging and conversion-focused content across websites, landing pages, thought leadership articles, email campaigns, social media, video scripts and sales enablement materials. Experienced in developing SEO, GEO and AEO content strategies to improve discoverability across search engines and AI-powered platforms, with a strong track record in producing high-quality editorial content, optimising website copy and adapting content for different markets, audiences and cultural contexts. Bilingual in English (native) and Chinese (professional), with experience writing, translating and localising content for multilingual audiences across APAC, including Greater China.

Available to hire

B2B content writer, editor and copywriter with experience creating SEO-driven, audience-first content across fintech, education and leadership sectors in APAC, including Greater China. Skilled in translating complex business, financial and technical concepts into clear, engaging and conversion-focused content across websites, landing pages, thought leadership articles, email campaigns, social media, video scripts and sales enablement materials.

Experienced in developing SEO, GEO and AEO content strategies to improve discoverability across search engines and AI-powered platforms, with a strong track record in producing high-quality editorial content, optimising website copy and adapting content for different markets, audiences and cultural contexts. Bilingual in English (native) and Chinese (professional), with experience writing, translating and localising content for multilingual audiences across APAC, including Greater China.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Chinese

Advanced

Work Experience

Content & Channel Marketing Manager at M-DAQ Global

October 2, 2023 - March 1, 2026

- Wrote and edited SEO-driven content across websites, landing pages, articles, email campaigns, case studies, social media, brochures, and sales enablement assets for APAC audiences. - Developed content strategies aligned with SEO/GEO/AEO principles to improve discoverability across search engines and AI-powered platforms. - Created and optimized website copy, landing pages, and product messaging to support go-to-market campaigns, product launches, and customer acquisition. - Led multi-channel content planning across web, LinkedIn, WeChat, Facebook, and Instagram, increasing average engagement from 12% to 28% and growing followers by 36% (SMB) and 62% (Enterprise). - Produced and edited interview and event multimedia scripts and converted one event into 25+ reusable content pieces - Built/launched a WeChat content channel for Greater China with localized Simplified Chinese messaging and regional adaptations. - Managed segmented email and newsletter copy for ASEAN audiences with 62% average opens

Content & Communications Lead at Strengths Movement Pte Ltd

January 1, 2020 - September 30, 2023

Developed editorial strategies and produced SEO-driven articles, website copy, email campaigns, and thought leadership content targeting C-suite and enterprise audiences. Managed editorial calendars and led a remote team of writers and freelancers to ensure consistency, quality, and publishing cadence. Rewrote website copy and digital content to support brand repositioning and customer segmentation. Created landing pages, promotional campaigns, and email sequences to support lead generation and online Masterclasses. Produced long-form educational content, articles, and customer-facing materials optimized for search and audience engagement. Maintained full-time parenting while keeping professional skills active through freelance writing, translation, and continued study.

Content & Communications Lead at Strengths Move ment Pte Ltd

January 1, 2020 - September 1, 2023

Developed editorial strategies and produced SEO-driven articles, website copy, email campaigns, and thought-leadership content targeting C-suite and enterprise audiences. Managed editorial calendars and led a remote team of writers and freelancers to ensure consistency, quality, and publishing cadence. Rewrote website copy and digital content to support brand repositioning and customer segmentation. Created landing pages, promotional campaigns, and email sequences to support lead generation and online Masterclasses. Produced long-form educational content, articles, and customer-facing materials optimized for search and audience engagement. Handled full-time parenting responsibilities while staying professionally active through freelancing and continued study.

Freelance writer, editor, and translator at Freelance

August 1, 2017 - December 1, 2020

Completed freelance writing, editing, and translation projects across English and Chinese. Translated and edited a 20,000-word publication and produced editorial content for digital and print formats. Developed educational and faith-based written materials for publications, courses, and events.

Executive Assistant (Senior Pastor’s Office) at Petra Church

January 1, 2015 - August 1, 2017

Managed executive calendar, appointments, and budget planning, coordinating itineraries for 10–12 international trips annually. Developed a centralized repository of resources and course materials for distribution to an international audience. Researched, drafted, and edited speeches, briefing papers, presentations, and written materials for leadership events and conferences. Led development of a website prototype from concept to execution, including rebranding and web copywriting. Assembled and managed a translation and editing team to ensure quality and timely delivery. Transcribed, translated, and edited English and Chinese content for publications, courses, and teaching materials.