Roberto Solano

Lead UX/UI design for internal enterprise applications and dashboards supporting operational and executive users. Designed desktop- and table-first dashboards focused on data visualization, performance monitoring, and decision support. Conducted discovery sessions, stakeholder interviews, and usability reviews to inform product direction. Translated complex business data into clear, actionable UI patterns that improved adoption and usability. Collaborated with product managers, engineers, and business stakeholders across the full design life cycle. Improved efficiency by identifying underperforming areas, reducing unnecessary spend, and supporting revenue protection initiatives.

Revamped and created 64 internal dashboards to deliver data-driven insights that fuel revenue growth and reduce spending in underperforming areas; contributions helped save $7.2M in expenditures, $10.6M in inventory loss, and increase revenue by $21.2M.

Designed user-centered digital experiences across web, marketing, and brand platforms. Supported UX and UI design for web, email, and promotional campaigns with a strong focus on clarity and conversion. Contributed to three major digital campaigns generating 10,064 bookings and $17.9M in revenue. Partnered with cross-functional teams to brand and launch the JetBlue Vacations Insider Experience across four international destinations. Built and maintained organized design asset libraries, improving workflow efficiency and consistency.