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I am a marketing and communications professional with a proven track record in leading paid and organice social campaigns and delivering strong ROI. I leverage data-driven testing and creative optimization to improve performance across fundraising and awareness initiatives. I excel in crafting compelling content, design, writing, and video editing, and I thrive in fast-paced environments. I enjoy collaborating with colleagues and stakeholders to drive results and explore new opportunities.…I am a marketing and communications professional with a proven track record in leading paid and organice social campaigns and delivering strong ROI. I leverage data-driven testing and creative optimization to improve performance across fundraising and awareness initiatives. I excel in crafting compelling content, design, writing, and video editing, and I thrive in fast-paced environments. I enjoy collaborating with colleagues and stakeholders to drive results and explore new opportunities.

Raj Puri

Social Media Manager, Graphic Designer, Copywriter, +2

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I am a marketing and communications professional with a proven track record in leading paid and organice social campaigns and delivering strong ROI. I leverage data-driven testing and creative optimization to improve performance across fundraising and awareness initiatives. I excel in crafting compelling content, design, writing, and video editing, and I thrive in fast-paced environments. I enjoy collaborating with colleagues and stakeholders to drive results and explore new opportunities.…I am a marketing and communications professional with a proven track record in leading paid and organice social campaigns and delivering strong ROI. I leverage data-driven testing and creative optimization to improve performance across fundraising and awareness initiatives. I excel in crafting compelling content, design, writing, and video editing, and I thrive in fast-paced environments. I enjoy collaborating with colleagues and stakeholders to drive results and explore new opportunities.

Available to hire

I am a marketing and communications professional with a proven track record in leading paid and organice social campaigns and delivering strong ROI. I leverage data-driven testing and creative optimization to improve performance across fundraising and awareness initiatives.

I excel in crafting compelling content, design, writing, and video editing, and I thrive in fast-paced environments. I enjoy collaborating with colleagues and stakeholders to drive results and explore new opportunities.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Work Experience

Senior Social Media Coordinator at The Smith Family

August 1, 2024 - Present

Managed paid social campaigns with monthly budgets up to $200,000; achieved an average ROI of ~3x; contributed to improved campaign performance through data-led creative testing and optimization; supported large-scale fundraising and awareness initiatives; acted as the creative specialist within the paid team, designing and iterating static and video assets; supported social media moderation and community management.

Digital Communications Officer at The Front Project

April 1, 2022 - August 1, 2024

Lead end-to-end organic social media management; strategy, content planning, copywriting, design and performance reporting; produced digital content across formats; supported internal operations via Asana, SharePoint and Slack; delivered a national social media campaign increasing Expressions of Interest by 150% YoY; designed and produced high-quality research reports and sector publications using Adobe InDesign; supported advocacy across the early learning sector.

Digital Marketing Coordinator at Pattern Australia

October 1, 2021 - April 1, 2022

End-to-end email marketing management for a subscriber base of 20,000+; led campaigns focused on loyalty, retention and customer engagement; maintained a 95% member retention rate; managed social media (Hootsuite); website management (WordPress); Canva-based graphic design.

Freelance Writer at Stats Insider

September 1, 2020 - Present

High-quality, data-driven sports content creation for soccer and tennis, using data visualisations in articles; ongoing collaboration with sports professionals.