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Hi, I’m Rebecca, a performance-driven marketer with a proven track record in designing and delivering scalable growth across Meta, Google, and LinkedIn campaigns. I thrive in fast-paced agency and client-side environments, collaborating with business development to boost lead quality and revenue, and I use data-driven optimization, creative testing, and refined funnel strategies to achieve visible results. I enjoy working cross-functionally with product, sales, and design teams to translate business goals into practical marketing programs. My experience across APAC markets and multiple verticals has sharpened my ability to deliver measurable outcomes, manage budgets, and communicate insights clearly to stakeholders.…Hi, I’m Rebecca, a performance-driven marketer with a proven track record in designing and delivering scalable growth across Meta, Google, and LinkedIn campaigns. I thrive in fast-paced agency and client-side environments, collaborating with business development to boost lead quality and revenue, and I use data-driven optimization, creative testing, and refined funnel strategies to achieve visible results. I enjoy working cross-functionally with product, sales, and design teams to translate business goals into practical marketing programs. My experience across APAC markets and multiple verticals has sharpened my ability to deliver measurable outcomes, manage budgets, and communicate insights clearly to stakeholders.

Rebecca Tiew

Digital Marketer, Performance Marketer, Marketing Strategist, +6

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Hi, I’m Rebecca, a performance-driven marketer with a proven track record in designing and delivering scalable growth across Meta, Google, and LinkedIn campaigns. I thrive in fast-paced agency and client-side environments, collaborating with business development to boost lead quality and revenue, and I use data-driven optimization, creative testing, and refined funnel strategies to achieve visible results. I enjoy working cross-functionally with product, sales, and design teams to translate business goals into practical marketing programs. My experience across APAC markets and multiple verticals has sharpened my ability to deliver measurable outcomes, manage budgets, and communicate insights clearly to stakeholders.…Hi, I’m Rebecca, a performance-driven marketer with a proven track record in designing and delivering scalable growth across Meta, Google, and LinkedIn campaigns. I thrive in fast-paced agency and client-side environments, collaborating with business development to boost lead quality and revenue, and I use data-driven optimization, creative testing, and refined funnel strategies to achieve visible results. I enjoy working cross-functionally with product, sales, and design teams to translate business goals into practical marketing programs. My experience across APAC markets and multiple verticals has sharpened my ability to deliver measurable outcomes, manage budgets, and communicate insights clearly to stakeholders.

Available to hire

Hi, I’m Rebecca, a performance-driven marketer with a proven track record in designing and delivering scalable growth across Meta, Google, and LinkedIn campaigns. I thrive in fast-paced agency and client-side environments, collaborating with business development to boost lead quality and revenue, and I use data-driven optimization, creative testing, and refined funnel strategies to achieve visible results.

I enjoy working cross-functionally with product, sales, and design teams to translate business goals into practical marketing programs. My experience across APAC markets and multiple verticals has sharpened my ability to deliver measurable outcomes, manage budgets, and communicate insights clearly to stakeholders.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Chinese

Advanced

Malay

Advanced

Indonesian

Intermediate

Work Experience

Programmatic Media Buyer at The AARC Agency Pte Ltd

September 1, 2023 - Present

Developed integrated media plans and campaigns for regional and international clients across Indonesia, the UK, Singapore, Hong Kong, and Australia. Managed timelines, budgets, and cross-functional communication to ensure smooth execution and timely delivery. Advised clients such as Malaysia Airlines, Citibank, Colgate, and Nippon Paint on programmatic strategies across display and video. Analyzed campaign performance using social insights and ad metrics to refine future strategies and improve ROI.

Brand & Digital Marketing Executive at Win Win Food Industries Sdn Bhd

December 1, 2022 - September 30, 2023

Planned and executed digital campaigns that supported sales objectives, achieving 52% growth in brand visibility and a 40% increase in social media followers. Generated sales insights that contributed to retail expansion into Village Grocer, Eco Shop, and Family Mart. Represented the company at international exhibitions (SIAL Shanghai, Thaifex, Singapore FHA), engaging stakeholders and generating new B2B leads. Coordinated content creation (visuals, copy, video) to ensure consistent messaging across channels.

Business Development, Digital Marketing Strategist at RCS Hair Group Sdn Bhd

June 1, 2019 - December 31, 2022

Pioneered the establishment of the first online presence for the salon, setting the standard for digital engagement within the industry. Collaborated with industrial Muslim influencers to tap into the Muslim market, resulting in an 80% increase in customer acquisition within the segment. Established strategic partnerships with Petronas Malaysia, Vi-Mask Singapore, and local media outlets to elevate brand visibility and credibility. Increased brand awareness on social media and Google ranking through SEO and SEM.

Assistant Brand Marketing Intern at Nestlé Purina Pet Care

June 1, 2018 - December 31, 2018

Surveyed and analyzed consumer data to gain insights for new product ROI. Developed EDM and led CRM campaigns with a positive result of 82% new customer acquisition. Gained 107 genuine testimonials among communities and KOLs through marketing campaigns. Executed marketing communications strategy across ATL, BTL, TTL for new product launches, increasing brand awareness.

Meal Server at Second Harvest Japan

September 1, 2019 - September 30, 2019

Collaborated in a team of 20 volunteers to prepare and serve meals to the homeless in Tokyo. Through teamwork and dedication, assisted in distributing meals to almost 300 individuals.

Performance Marketer at Hustle Singapore Pte Ltd

February 1, 2025 - Present

Led performance marketing strategy across Meta, Google, and LinkedIn, driving scalable lead generation and revenue growth up to 45% for existing and new business lines. Reduced overall cost per lead (CPL) by 40%+ through data-driven optimization, creative testing, and refined funnel strategies. Spearheaded LinkedIn Ads initiatives, enabling campaigns to achieve up to 100% revenue growth by targeting high-intent professional audiences. Aligned marketing with Business Development to boost lead quality and scale revenue. Monitored live campaigns and prepared ongoing performance updates to ensure campaigns met delivery and efficiency targets.

Digital Marketing Strategist at RCS Hair Group Sdn Bhd

June 1, 2019 - December 31, 2022

Improved Google Search visibility and local ranking, achieving up to 100% growth in organic impressions and website discovery through SEO and SEM initiatives. Established 3+ strategic brand partnerships (Petronas Malaysia, Vi-Mask Singapore, local media), strengthening brand credibility and expanding reach through cross-promotions. Monitored campaign performance (reach, engagement, inquiries, cost efficiency) and adjusted targeting, creatives, and budgets to improve results. Maintained structured records of campaigns, spend, and performance metrics to support ongoing optimization and reporting.

SIM Student Ambassador at SIM

August 1, 2019 - August 31, 2019

Selected as a Student Ambassador to represent SIM during Open House, supported event organization and on-ground coordination to ensure a seamless experience for prospective students and parents. Delivered public speeches and engaged in Q&A sessions with the audience, sharing personal academic experiences and promoting SIM’s programs, culture, and opportunities.

SIM Student Ambassador at SIM (Singapore Institute of Management)

August 1, 2019 - August 31, 2019

Education

Bachelor of Science (Honors) in Marketing at University of Southampton, Singapore Institution of Management (SIM)

September 1, 2017 - August 31, 2019

Diploma in International Business at SIM

April 1, 2016 - August 31, 2017

Bachelor of Science (Honors) in Marketing at University of Southampton

September 1, 2017 - August 31, 2019

Diploma in International Business at Singapore Institute of Management (SIM)

April 1, 2016 - August 31, 2017

Qualifications

Maple Tree Silver Awards

January 11, 2030 - December 14, 2025

Industry Experience

Retail, Education, Other, Government, Healthcare, Consumer Goods, Financial Services, Professional Services, Media & Entertainment, Software & Internet