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Hi, I’m Rebecca Barr, a Marketing & Content Strategist with a track record of leading multi-channel campaigns for travel, entertainment, and lifestyle brands. I’ve spent over a decade guiding teams to create compelling content, design impactful creative assets, and drive measurable growth across owned, earned, and paid channels. I’m passionate about turning data into engaging stories that resonate with audiences and deliver real business results. I thrive on collaborating with internal and external stakeholders to build scalable content strategies, optimize campaigns for ROI, and mentor teams to deliver high-quality, innovative work. I’m excited by new challenges and love helping brands stand out in competitive spaces through creative, data-driven marketing.…Hi, I’m Rebecca Barr, a Marketing & Content Strategist with a track record of leading multi-channel campaigns for travel, entertainment, and lifestyle brands. I’ve spent over a decade guiding teams to create compelling content, design impactful creative assets, and drive measurable growth across owned, earned, and paid channels. I’m passionate about turning data into engaging stories that resonate with audiences and deliver real business results. I thrive on collaborating with internal and external stakeholders to build scalable content strategies, optimize campaigns for ROI, and mentor teams to deliver high-quality, innovative work. I’m excited by new challenges and love helping brands stand out in competitive spaces through creative, data-driven marketing.

Rebecca Barr

PRO

Content Strategist, Marketing Strategist, Social Media Manager, +3

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Hi, I’m Rebecca Barr, a Marketing & Content Strategist with a track record of leading multi-channel campaigns for travel, entertainment, and lifestyle brands. I’ve spent over a decade guiding teams to create compelling content, design impactful creative assets, and drive measurable growth across owned, earned, and paid channels. I’m passionate about turning data into engaging stories that resonate with audiences and deliver real business results. I thrive on collaborating with internal and external stakeholders to build scalable content strategies, optimize campaigns for ROI, and mentor teams to deliver high-quality, innovative work. I’m excited by new challenges and love helping brands stand out in competitive spaces through creative, data-driven marketing.…Hi, I’m Rebecca Barr, a Marketing & Content Strategist with a track record of leading multi-channel campaigns for travel, entertainment, and lifestyle brands. I’ve spent over a decade guiding teams to create compelling content, design impactful creative assets, and drive measurable growth across owned, earned, and paid channels. I’m passionate about turning data into engaging stories that resonate with audiences and deliver real business results. I thrive on collaborating with internal and external stakeholders to build scalable content strategies, optimize campaigns for ROI, and mentor teams to deliver high-quality, innovative work. I’m excited by new challenges and love helping brands stand out in competitive spaces through creative, data-driven marketing.

Available to hire

Manchester, United Kingdom

Hi, I’m Rebecca Barr, a Marketing & Content Strategist with a track record of leading multi-channel campaigns for travel, entertainment, and lifestyle brands. I’ve spent over a decade guiding teams to create compelling content, design impactful creative assets, and drive measurable growth across owned, earned, and paid channels. I’m passionate about turning data into engaging stories that resonate with audiences and deliver real business results.

I thrive on collaborating with internal and external stakeholders to build scalable content strategies, optimize campaigns for ROI, and mentor teams to deliver high-quality, innovative work. I’m excited by new challenges and love helping brands stand out in competitive spaces through creative, data-driven marketing.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Senior Digital Marketing Strategist at Democracy PR

March 1, 2020 - September 2, 2025

Led eCommerce go-to-market strategy development across B2B and B2C audiences, delivering owned, earned, and paid content channels to support brand awareness, growth, and trust. Managed multi-channel content strategies for brand and partnership campaigns, analyzing data to deliver over 500 million brand impressions, 30x social media follower growth, and over 4 million clicks to purchase. Supported the strategic rollout of TikTok Shop in the UK, doubling user purchases between 2022 and 2024 and growing platform revenue 180% YoY. Led digital team and managed asset creation from ideation to production including copywriting, scripting and post-production management. Developed and implemented key processes for team growth and workflow improvements. Managed client content strategies, creative assets, reports, data research and organic and paid marketing campaigns. Developed data-driven digital strategies and advised clients in travel and entertainment sectors.

eCommerce Marketing & Content Manager at TikTok

July 1, 2025 - September 2, 2025

Planned and delivered eCommerce marketing and content strategies to increase platform growth and engagement in the UK market. Supported TikTok Shop launch and growth initiatives.

Social Media & Content Marketing Manager at THG

November 1, 2021 - September 2, 2025

Developed and pursued innovative creative executions for campaigns to establish clients at the forefront of their industries. Developed marketing strategy from in-depth consumer and industry research to rebrand THG property, hospitality and leisure portfolio during pandemic and post lockdown. Established the Experience brand portfolio of hotels, health clubs and spas on social media, driving audience growth over 20% and increasing site clicks by 211.5%. Worked with sales, events, influencer and PR teams to ensure alignment with brand goals. Reported on content results to stakeholders and developed execution strategies based on continuous learnings.

Senior Social Media & Content Manager at Social Chain

March 1, 2019 - September 2, 2025

Managed a team of four to generate content ideas, planning and monthly reporting. Managed client budgets and paid campaigns to ensure strong ROI. Delivered client content strategies, creative assets, reports, data research and organic and paid marketing campaigns.

Various roles in Digital Marketing

January 1, 2017 - September 2, 2025

Worked cross-functionally with internal and external stakeholders to develop and deliver social media and events campaigns, plus junior graphic design roles. Taught a Digital Marketing Apprenticeship and supported social media for events and festivals between 2012-2017.

Senior Social Media & Content Manager at Social Chain

March 1, 2019 - October 11, 2025

Led a digital team of eight plus external freelancers to develop multi-channel content strategies and drive commercial returns for clients and agency. Delivered client content strategy, creative assets, reports, data research and organic and paid marketing campaigns. Developed and implemented data-driven multi-channel content strategies for brand and partner campaigns, continually collecting and analysing data to refine the approach, leading to over 500 million brand impressions, 30x growth in social followers, and over 4 million clicks to purchase. Supported strategic rollout of TikTok Shop in the UK, ensuring content aligned with brand goals and growth objectives.

Senior Social Media & Content Manager at THG Experience

November 1, 2021 - October 11, 2025

Managed a digital team to develop and execute content strategies; delivered client content strategy, creative assets, reports, data analysis and organic + paid campaigns; built data-driven digital strategies for a diverse client base; advised and delivered content strategies across travel and entertainment sectors; collaborated cross-functionally to grow content, engagement and ROI for campaigns.

eCommerce Marketing & Content Manager at TikTok

July 1, 2025 - October 11, 2025

Drove commercial returns for clients and agency; delivered client content strategy, creative assets, reports, data analysis and organic and paid campaigns; developed and implemented data-driven digital strategies; advised, set and delivered content strategy for a wide variety of clients in travel and entertainment sectors; led a team of eight including external freelancers; planned and produced a strong mix of owned, earned and paid content across key marketing channels; supported growth of TikTok Shop in the UK with user purchases doubling 2022–2024 and platform revenue up 180% YoY in 2024.