Hi, I’m Rebecca Lim Xinyi. I am a detail-oriented and proactive professional with hands-on experience in e-commerce operations, digital marketing, accounting, and procurement. I excel at optimizing online store performance, managing product listings, launching campaigns, and coordinating with vendors across multiple e-commerce platforms. I am proficient in tools such as Microsoft Excel, Salesforce, and QuickBooks to streamline workflows and boost business performance. I thrive in dynamic environments and excel at clear communication, multitasking, and problem-solving. My background spans both corporate and service industries, including hospitality and Southeast Asian markets, which has strengthened my adaptability and collaboration skills while driving growth and operational excellence.

Rebecca Lim Xinyi

Hi, I’m Rebecca Lim Xinyi. I am a detail-oriented and proactive professional with hands-on experience in e-commerce operations, digital marketing, accounting, and procurement. I excel at optimizing online store performance, managing product listings, launching campaigns, and coordinating with vendors across multiple e-commerce platforms. I am proficient in tools such as Microsoft Excel, Salesforce, and QuickBooks to streamline workflows and boost business performance. I thrive in dynamic environments and excel at clear communication, multitasking, and problem-solving. My background spans both corporate and service industries, including hospitality and Southeast Asian markets, which has strengthened my adaptability and collaboration skills while driving growth and operational excellence.

Available to hire

Hi, I’m Rebecca Lim Xinyi. I am a detail-oriented and proactive professional with hands-on experience in e-commerce operations, digital marketing, accounting, and procurement. I excel at optimizing online store performance, managing product listings, launching campaigns, and coordinating with vendors across multiple e-commerce platforms. I am proficient in tools such as Microsoft Excel, Salesforce, and QuickBooks to streamline workflows and boost business performance.

I thrive in dynamic environments and excel at clear communication, multitasking, and problem-solving. My background spans both corporate and service industries, including hospitality and Southeast Asian markets, which has strengthened my adaptability and collaboration skills while driving growth and operational excellence.

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Language

English
Fluent
Malay
Fluent

Work Experience

E-commerce & Digital Marketing Executive at Regentec Pte Ltd
July 1, 2024 - October 1, 2025
Managed multiple e-commerce platforms (Shopee, Lazada, TikTok Shop, Amazon Seller Central, Shopify), ensuring accurate product listings, pricing, and inventory to optimize daily operations and drive consistent sales growth. Executed digital marketing campaigns and product launches, created social media content (visuals, captions, short-form videos) to strengthen brand awareness and engagement. Integrated API systems for order syncing, stock updates, and issue resolution, improving fulfillment accuracy and reducing manual errors. Assisted in trademark registration, product compliance, and coordination with external vendors and printing suppliers to maintain branding and product quality. Handled procurement activities including product sourcing and supplier negotiations, ensuring cost efficiency and timely delivery. Monitored logistics and fulfillment with warehouse teams and shipment partners to ensure on-time delivery and issue resolution. Supported financial administration with invoic
Service Crew at Gaylord Opryland Resort, USA
December 1, 2023 - April 1, 2024
Delivered excellent customer service in a fast-paced, multicultural hospitality environment; collaborated with international team members to ensure smooth operations; maintained hygiene and safety standards; handled cash transactions and service orders accurately, reducing customer wait times; contributed to consistently positive guest feedback.
Junior Account Executive at IQI Holdings Sdn Bhd
August 1, 2023 - November 1, 2023
Supported daily finance operations including General Ledger, Accounts Payable, and Accounts Receivable; prepared bank reconciliations, petty cash claims, and management reports; monitored and resolved outstanding payables, liaised with suppliers to ensure proper payment records; assisted in financial reporting and audit preparedness.
Finance Assistant Intern at Xcelmag Solution Sdn Bhd
October 1, 2022 - January 1, 2023
Performed full-cycle accounting support, including data entry, journal posting, and reconciliations; assisted in monthly bank reconciliations, sales/purchase analyses, and cash flow reports; maintained documentation, salary listings, and general ledger entries; collaborated with senior staff for month-end closing and audit preparation.

Education

Bachelor of Business Administration (Hons) Banking and Finance at Universiti Tunku Abdul Rahman (UTAR), Malaysia
January 1, 2020 - January 1, 2023
Unified Examination Certificate (UEC) at Hin Hua High School, Malaysia
January 1, 2014 - January 1, 2019

Qualifications

Google Ads Search Certification
January 1, 2026 - March 10, 2026
Google Analytics Certification
January 1, 2026 - March 10, 2026

Industry Experience

Retail, Software & Internet, Media & Entertainment, Travel & Hospitality, Professional Services