Available to hire
Hi, I’m Reda Gao. I’m a marketing professional with a background in e-commerce and public relations, passionate about storytelling, social media, and creating engaging campaigns that connect brands with customers.
I thrive in fast-paced environments, coordinating multi-channel campaigns, producing quality content, and using data to optimize performance. I’m excited to bring fresh ideas and energy to a dynamic team.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
E-Commerce Marketing Executive (Contractor) at Isabella Wholesale
October 1, 2025 - October 1, 2025Created and managed five weekly email newsletters across multiple accounts using Mailchimp, optimising content and design to boost the average open rate from 17.1% to 22.4% and click rate from 1% to 4%. Independently organised and executed weekly campaign shoots for over 30 new clothing styles, collaborating with models and ensuring all assets aligned with the brand’s Bohemian and resort style. Edited and delivered high-quality visual content using Photoshop, Lightroom, and CapCut, producing engaging Instagram Reels with 3,000 – 7,000 average views and enhancing brand visibility across social media and marketing platforms.
Marketing Coordinator at Chardon Home Loan & Loancheckr
September 1, 2025 - September 1, 2025Led multi-channel B2B/B2C campaign planning targeting mortgage brokers, supporting engagement and lead generation strategies across LinkedIn, email, and paid media. Conducted competitor research and industry analysis to inform messaging, refine content strategy, and guide product positioning for broker needs. Developed content strategies and editorial calendars to improve brand visibility and broker interaction across social and digital channels.
Content Creator at Immerse Technology and Media
August 1, 2023 - August 1, 2023Managed professional studio setups including lighting, sound, backdrops, and teleprompters to ensure high-quality filming conditions. Coordinated outdoor shoots with clients on campus, managing equipment setup, scheduling, and on-site logistics for seamless execution. Edited and polished raw footage in Adobe Premiere Pro, integrating visuals, audio, and effects to produce high-quality final video content, enhancing visual storytelling and reducing turnaround time.
Showroom Coordinator, Merchandising at Hennes & Mauritz AB (H&M) Shanghai
July 1, 2022 - July 1, 2022Designed and executed visual merchandising displays aligned with H&M’s brand standards, ensuring consistency in in-store presentation and campaign visuals. Coordinated window displays and seasonal campaigns, highlighting key collections and supporting brand storytelling. Styled garments for KOLs and managed visual presentation for in-store events to maintain brand consistency. Maintained inventory accuracy using the PAR system, supporting timely product availability for campaigns.
Education
Master of Public Relations & Advertising at University of New South Wales
January 1, 2022 - August 1, 2025Bachelor of Marketing (International Commerce) at University of Tasmania & Shanghai Ocean University
January 1, 2018 - January 1, 2022Qualifications
Industry Experience
Retail, Software & Internet, Media & Entertainment, Professional Services, Education
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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