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Influencer marketing and social strategy leader with 5+ years of experience building and executing creator-led campaigns for national beauty, wellness, CPG, lifestyle, and toy brands sold at Ulta, Target, Walmart, Sephora, and DTC. I specialize in turning brand objectives into creator programs that drive cultural relevance, retail visibility, and measurable performance across TikTok, Instagram, Meta, and Shorts. Known for operating as an extension of in-house teams, I lead campaigns from creative concept and creator sourcing through legal compliance, paid usage planning, logistics, reporting, and performance optimization. I thrive where creativity meets operational excellence, managing high-volume creator ecosystems while maintaining premium brand storytelling.…Influencer marketing and social strategy leader with 5+ years of experience building and executing creator-led campaigns for national beauty, wellness, CPG, lifestyle, and toy brands sold at Ulta, Target, Walmart, Sephora, and DTC. I specialize in turning brand objectives into creator programs that drive cultural relevance, retail visibility, and measurable performance across TikTok, Instagram, Meta, and Shorts. Known for operating as an extension of in-house teams, I lead campaigns from creative concept and creator sourcing through legal compliance, paid usage planning, logistics, reporting, and performance optimization. I thrive where creativity meets operational excellence, managing high-volume creator ecosystems while maintaining premium brand storytelling.

Reema Vaidya

Social Media Manager, Influencer Marketing Manager, Content Creator, +2

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Influencer marketing and social strategy leader with 5+ years of experience building and executing creator-led campaigns for national beauty, wellness, CPG, lifestyle, and toy brands sold at Ulta, Target, Walmart, Sephora, and DTC. I specialize in turning brand objectives into creator programs that drive cultural relevance, retail visibility, and measurable performance across TikTok, Instagram, Meta, and Shorts. Known for operating as an extension of in-house teams, I lead campaigns from creative concept and creator sourcing through legal compliance, paid usage planning, logistics, reporting, and performance optimization. I thrive where creativity meets operational excellence, managing high-volume creator ecosystems while maintaining premium brand storytelling.…Influencer marketing and social strategy leader with 5+ years of experience building and executing creator-led campaigns for national beauty, wellness, CPG, lifestyle, and toy brands sold at Ulta, Target, Walmart, Sephora, and DTC. I specialize in turning brand objectives into creator programs that drive cultural relevance, retail visibility, and measurable performance across TikTok, Instagram, Meta, and Shorts. Known for operating as an extension of in-house teams, I lead campaigns from creative concept and creator sourcing through legal compliance, paid usage planning, logistics, reporting, and performance optimization. I thrive where creativity meets operational excellence, managing high-volume creator ecosystems while maintaining premium brand storytelling.

Available to hire

Influencer marketing and social strategy leader with 5+ years of experience building and executing creator-led campaigns
for national beauty, wellness, CPG, lifestyle, and toy brands sold at Ulta, Target, Walmart, Sephora, and DTC.
I specialize in turning brand objectives into creator programs that drive cultural relevance, retail visibility, and measurable
performance across TikTok, Instagram, Meta, and Shorts. Known for operating as an extension of in-house teams, I lead
campaigns from creative concept and creator sourcing through legal compliance, paid usage planning, logistics, reporting, and
performance optimization.
I thrive where creativity meets operational excellence, managing high-volume creator ecosystems while maintaining premium
brand storytelling.

Skills

Experience Level

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Senior Account Manager, Strategy Lead at Song Candy Media

March 1, 2024 - Present

Led influencer marketing programs across beauty, wellness, consumer goods, lifestyle, and toy brands; managed strategy, creator partnerships, execution, reporting, client relationships, and cross-functional coordination; end-to-end campaign management; licensing and compliance; platform insights and post-campaign analysis.