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Digital marketing and creative strategist based in Berlin, blending storytelling, audience insights, and brand positioning to deliver performance-driven campaigns. Experienced across Berlin Fashion Week, international organizations, and multi-market initiatives, leading cross-functional teams from concept to scalable execution. Focused on end-to-end social media strategy, content production, and campaign operations—translating creative direction into measurable growth through KPI tracking, reporting, and data-informed optimization.…Digital marketing and creative strategist based in Berlin, blending storytelling, audience insights, and brand positioning to deliver performance-driven campaigns. Experienced across Berlin Fashion Week, international organizations, and multi-market initiatives, leading cross-functional teams from concept to scalable execution. Focused on end-to-end social media strategy, content production, and campaign operations—translating creative direction into measurable growth through KPI tracking, reporting, and data-informed optimization.

Reem Jarhum

Digital Marketer, Social Media Manager, Brand Strategist, +2

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Digital marketing and creative strategist based in Berlin, blending storytelling, audience insights, and brand positioning to deliver performance-driven campaigns. Experienced across Berlin Fashion Week, international organizations, and multi-market initiatives, leading cross-functional teams from concept to scalable execution. Focused on end-to-end social media strategy, content production, and campaign operations—translating creative direction into measurable growth through KPI tracking, reporting, and data-informed optimization.…Digital marketing and creative strategist based in Berlin, blending storytelling, audience insights, and brand positioning to deliver performance-driven campaigns. Experienced across Berlin Fashion Week, international organizations, and multi-market initiatives, leading cross-functional teams from concept to scalable execution. Focused on end-to-end social media strategy, content production, and campaign operations—translating creative direction into measurable growth through KPI tracking, reporting, and data-informed optimization.

Available to hire

Digital marketing and creative strategist based in Berlin, blending storytelling, audience insights, and brand positioning to deliver performance-driven campaigns. Experienced across Berlin Fashion Week, international organizations, and multi-market initiatives, leading cross-functional teams from concept to scalable execution.

Focused on end-to-end social media strategy, content production, and campaign operations—translating creative direction into measurable growth through KPI tracking, reporting, and data-informed optimization.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Beginner

Beginner

Beginner

Beginner

Language

Arabic

Fluent

English

Fluent

German

Intermediate

Work Experience

Social Media & Operations Lead at Fashion Label Chany Maria

December 1, 2024 - December 1, 2025

Led end-to-end campaign operations for Berlin Fashion Week AW25 Elysium Collection, aligning creative direction with audience engagement and brand positioning across digital platforms. Developed and executed content strategy, planning and scheduling 120+ posts with automation and KPI tracking, resulting in 50K+ reach, 6–8% engagement rates, and 25% audience growth. Managed brand collaborations, sponsor integrations, and UGC activations—coordinating interviews and partnerships to expand campaign visibility. Oversaw seamless execution before and during the show. Produced post-event reports and analytics dashboards, translating performance data into actionable insights on reach, engagement, and audience sentiment.

Social Media & Community Strategist at Peace Track Initiative

May 1, 2023 - May 1, 2024

Developed and executed social media campaigns and content strategies, aligning communications with audience engagement and platform dynamics. Created visual identity systems and campaign assets to strengthen brand consistency across content, documents, and digital presence. Collaborated with Meta on policy development and incident reporting processes, contributing to platform-level communication improvements. Built and managed a WhatsApp community, establishing engagement frameworks and fostering active audience participation.

Digital Analyst & Social Media Advisor at Centre for Humanitarian Dialogue

May 1, 2020 - December 1, 2025

Conducted social media analysis and open-source research, translating audience insights into strategic recommendations and briefs. Developed and executed content and campaign strategies across multiple initiatives, aligning messaging with audience behavior and engagement goals. Led end-to-end social media strategy for digital dialogue and public awareness campaigns, combining content creation, performance tracking, and data-driven optimization. Scaled digital platforms through high-volume, performance-led content execution (500+ posts), achieving 540K+ impressions and 133K+ growth. Delivered a nationwide awareness campaign, producing 230+ multimedia assets and expert-led content, growing the platform to 22K+ followers in 12 weeks. Managed stakeholder coordination, partnerships, and community engagement, generating 250+ audience interactions and strengthening digital participation across key topics. Produced analytics dashboards and monthly insight reports using KPI tracking and sentime

Production Coordinator at Aro|1 Production

January 1, 2016 - September 1, 2016

Contributed to concept development through mood boards, visual research, and early-stage creative direction. Supported production planning and creative coordination across projects, ensuring alignment between concept and execution.

Marketing Manager at Mandarin Catering & Services Ltd.

February 1, 2013 - December 1, 2013

Led marketing and client engagement, managing relationships with embassies, NGOs, and international oil & gas clients. Developed and executed promotional campaigns to increase brand visibility and support business growth. Managed end-to-end client communications, including proposals, negotiations, and follow-ups. Coordinated corporate events and presentations, ensuring aligned messaging and professional delivery.

Journalism Intern at Yemen Times

April 1, 2010 - October 1, 2010

Produced written and visual editorial content including articles, interviews, and photography for publication. Developed skills in storytelling, interviewing, and translating complex topics into accessible narratives. Completed an intensive journalism workshop focused on reporting, content production, and media ethics. Introduced to data visualization and infographics/illustration techniques to simplify information and enhance audience understanding.