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Hi, I'm Reena Pariyani, a results-driven Senior PPC Manager with over 7 years of experience leading high-impact performance marketing campaigns across Google Ads, Bing, Facebook/Instagram Ads, and YouTube. I have a proven track record of increasing SEM revenue by 40% and reducing ad spend by 60%, while managing multi-channel campaigns for both B2B and B2C sectors. I excel at team leadership, budget strategy, A/B testing, performance analysis, and full-funnel optimization. I’m passionate about leveraging data to craft scalable growth strategies. Ienjoy collaborating with cross-functional teams to deliver high-converting landing pages and creative assets, maintaining strong client relationships, and turning insights into actionable optimizations.…Hi, I'm Reena Pariyani, a results-driven Senior PPC Manager with over 7 years of experience leading high-impact performance marketing campaigns across Google Ads, Bing, Facebook/Instagram Ads, and YouTube. I have a proven track record of increasing SEM revenue by 40% and reducing ad spend by 60%, while managing multi-channel campaigns for both B2B and B2C sectors. I excel at team leadership, budget strategy, A/B testing, performance analysis, and full-funnel optimization. I’m passionate about leveraging data to craft scalable growth strategies. Ienjoy collaborating with cross-functional teams to deliver high-converting landing pages and creative assets, maintaining strong client relationships, and turning insights into actionable optimizations.

Reena Pariyani

PPC Manager, Digital Marketer, SEO Expert, +3

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Hi, I'm Reena Pariyani, a results-driven Senior PPC Manager with over 7 years of experience leading high-impact performance marketing campaigns across Google Ads, Bing, Facebook/Instagram Ads, and YouTube. I have a proven track record of increasing SEM revenue by 40% and reducing ad spend by 60%, while managing multi-channel campaigns for both B2B and B2C sectors. I excel at team leadership, budget strategy, A/B testing, performance analysis, and full-funnel optimization. I’m passionate about leveraging data to craft scalable growth strategies. Ienjoy collaborating with cross-functional teams to deliver high-converting landing pages and creative assets, maintaining strong client relationships, and turning insights into actionable optimizations.…Hi, I'm Reena Pariyani, a results-driven Senior PPC Manager with over 7 years of experience leading high-impact performance marketing campaigns across Google Ads, Bing, Facebook/Instagram Ads, and YouTube. I have a proven track record of increasing SEM revenue by 40% and reducing ad spend by 60%, while managing multi-channel campaigns for both B2B and B2C sectors. I excel at team leadership, budget strategy, A/B testing, performance analysis, and full-funnel optimization. I’m passionate about leveraging data to craft scalable growth strategies. Ienjoy collaborating with cross-functional teams to deliver high-converting landing pages and creative assets, maintaining strong client relationships, and turning insights into actionable optimizations.

Available to hire

Hi, I’m Reena Pariyani, a results-driven Senior PPC Manager with over 7 years of experience leading high-impact performance marketing campaigns across Google Ads, Bing, Facebook/Instagram Ads, and YouTube. I have a proven track record of increasing SEM revenue by 40% and reducing ad spend by 60%, while managing multi-channel campaigns for both B2B and B2C sectors. I excel at team leadership, budget strategy, A/B testing, performance analysis, and full-funnel optimization. I’m passionate about leveraging data to craft scalable growth strategies. Ienjoy collaborating with cross-functional teams to deliver high-converting landing pages and creative assets, maintaining strong client relationships, and turning insights into actionable optimizations.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Advanced

Hindi

Advanced

Work Experience

Internet Marketing Expert at Virtual Employee Pvt. Ltd.

July 1, 2022 - Present

Managed and optimized Search, Display, Shopping, Performance Max, YouTube, and Remarketing campaigns across multiple Google Ads accounts for agency clients in diverse industries, delivering strong traffic and ROI. Led e-commerce campaigns, optimizing Shopping and Performance Max, improving product feeds, and managing Google Merchant Center. Implemented full-funnel strategies including keyword research, ad copywriting, audience targeting, and competitor analysis. Directed Facebook campaigns aligned with business objectives, achieving conversions and scale. Leveraged Google Analytics and Tag Manager for conversion tracking and data-driven optimizations. Enhanced organic visibility through on-page and off-page SEO, and collaborated with creative and development teams to deliver high-converting landing pages and ad creatives. Maintained client relationships and provided actionable performance insights.

Internet Marketing Expert at Virtual Employee Pvt. Ltd.

July 1, 2022 - June 5, 2024

Developed and managed successful paid marketing campaigns across Google Ads and Microsoft Ads including Search, Display, Shopping, Performance Max, YouTube, and Remarketing. Designed comprehensive campaign strategies covering keyword research, ad copy creation, audience and placement targeting & exclusions, and performance & competitor analysis. Leveraged Google Analytics and Google Merchant Center for insights and optimization, enhancing ROI. Executed off-page SEO through backlink creation, managed Facebook ad campaigns, collaborated with cross-functional teams for compelling visuals and optimized landing pages, generated detailed performance reports, maintained strong client relationships, and worked with international clients from various industries including service and e-commerce sectors.

INTERNET MARKETING EXPERT at Virtual Employee Pvt. Ltd.

July 1, 2022 - June 26, 2024

Developed successful paid marketing campaigns across Google Ads and Microsoft Ads via Search, Display, Shopping, Performance Max, YouTube, and Remarketing, driving significant traffic and engagement. Designed and executed comprehensive campaign strategies including keyword research, ad copy creation, audience targeting, placements targeting & exclusions, performance analysis, and competitor analysis. Leveraged Google Analytics and Google Merchant Center to optimize campaign performance and improve ROI. Executed off-page SEO strategies including backlink creation to enhance website authority. Managed Facebook ad campaigns aligned with business objectives. Collaborated with cross-functional teams to create compelling visuals, videos, and optimized landing pages to enhance campaign effectiveness. Generated detailed performance reports and maintained strong client relationships, ensuring high satisfaction. Worked with international clients in diverse industries including service and e-comm

PPC Specialist / Team Lead at Magic Clickz (Systematix Infotech Private Limited)

June 1, 2022 - October 16, 2025

Led Google Ads and Bing Ads projects for B2B and B2C clients; managed budgets to maximize ROI. Directed campaign strategy, keyword research, ad copy, bidding, and reporting; optimized for conversions and ROAS. Mentored a team of digital marketing professionals, ensuring campaign quality and timely delivery. Worked with cross-functional teams to align campaigns with business goals; delivered performance improvements through A/B testing and landing page optimization.

PPC EXECUTIVE at Systematix (Softude) Infotech Private Limited

February 1, 2018 - October 16, 2025

Launched PPC campaigns for domestic and overseas clients. Tested and analyzed the performance of PPC campaigns to determine efficiency and effectiveness. Ensured optimal high-quality score for Google AdWords. Performed tests on landing pages and delivered strategies to maintain conversion rates. Administered multiple channels and conducted extensive keyword research. Maintained continuous check on conversions, cost and conversion value metrics. Optimized and enhanced campaigns based on current trend data. Produced and submitted detailed analysis and reports of campaigns. Collected and analyzed web metrics such as visits, time on site and page views per visit. Maximized strategic approaches by monitoring performance and adjusting bids; conducted in-depth competitor reviews to assess ad placement, keyword use and landing pages.

PPC Expert at Magic Clickz (Sister concern of Systematix Infotech Private Limited)

February 1, 2018 - June 30, 2022

Collaborated with a diverse array of clients across B2B and B2C sectors to drive business growth via pay-per-click advertising. Managed Google Ads and Bing Ads projects including budget allocation to ensure optimal ROI. Executed, planned, and optimized PPC campaigns for sales and lead generation covering Search Ads, Shopping Ads, Display Ads, Brand Awareness, and Performance Max. Directed a team of four digital marketing professionals, aligning team goals and ensuring timely, quality campaign delivery and adherence to budgets. Reviewed team work, provided approval on completed copies, maintained positive client experiences, and fostered professional relationships.

PPC EXPERT at Magic Clickz (Sister concern of Systematix Infotech Private Limited)

February 1, 2018 - June 30, 2022

Collaborated with diverse clients across B2B and B2C sectors to drive business growth through effective pay-per-click advertising strategies. Managed Google Ads and Bing Ads projects, overseeing budget allocations to ensure optimal ROI. Executed planning and optimization of PPC campaigns including Sales & Lead Generation, Search Ads, Shopping Ads, Display Ads, Brand Awareness, and Performance Max. Directed a team of four digital marketing professionals, upholding high standards of quality and timely delivery of campaign objectives. Aligned team goals with deadlines and budget constraints, reviewed and approved all team work and copies. Provided friendly and efficient client service, fostering professional and collaborative working relationships.

PPC Executive at Systematix (Softude) Infotech Private Limited

June 1, 2016 - February 1, 2018

Launched pay-per-click marketing campaigns for domestic and overseas clients. Tested and analyzed campaign performance for efficiency and effectiveness, ensuring high-quality Google AdWords scores. Performed landing page tests and maintained conversion rates. Conducted keyword research and monitored conversions, cost, and conversion value metrics to optimize campaigns based on trends. Produced detailed campaign analysis and reports. Analyzed web metrics such as visits, time on site, and page views. Conducted competitor reviews on ad placement, keyword usage, bids, and landing pages. Developed and implemented performance improvement strategies for continual enhancement. Quickly adapted new skills to improve efficiency and productivity.

PPC EXECUTIVE at Systematix (Softude) Infotech Private Limited

June 1, 2016 - February 1, 2018

Launched pay-per-click marketing campaigns for domestic and overseas clients. Tested and analyzed PPC campaign performance to determine efficiency. Ensured high-quality scores for Google AdWords campaigns. Performed landing page tests and delivered strategies to maintain conversion rates. Managed multiple advertising channels and conducted extensive keyword research. Continuously monitored conversions, costs, and conversion value metrics to optimize campaigns. Produced detailed campaign analysis and reports. Collected and analyzed web metrics such as visits, average time on site, and page views per visit. Conducted in-depth competitor reviews for ad placements, keyword use, placement bids, and landing pages. Developed and implemented performance improvement strategies to promote continuous improvement. Adapted quickly to new skills, enhancing efficiency and productivity.