Available to hire
I’m a digital marketing strategist with 10+ years of experience creating and executing high-performing social media campaigns for education, wellness, health and lifestyle brands. Specialized in Instagram growth, content strategy, short-term digital campaigns, and audience engagement, I help brands increase visibility, attract qualified clients, and build authentic online communities.
I’m skilled in fast-paced project delivery, I combine data insights, creativity and storytelling to design digital content that converts — even within tight deadlines.
Experience Level
Expert
Expert
Language
Portuguese
Fluent
English
Advanced
Spanish; Castilian
Advanced
Work Experience
Independent Digital Marketing Strategist at Self-employed / Remote
January 1, 2025 - November 17, 2025Developed full social media strategies for wellness, fitness and lifestyle brands. Created content calendars, visual concepts, reels, and engagement-focused campaigns. Delivered 7-day and 14-day growth sprints with measurable improvements in reach and engagement. Analyzed performance metrics and provided optimization recommendations for acquisition and retention. Executed short-term digital projects with fast delivery, clarity and consistency.
Head of Marketing & Growth Strategist at Ampla Instituto
January 1, 2025 - January 1, 2025Designed the brand’s content ecosystem, increasing community engagement by +35%. Created social media narratives, editorial calendars, and high-conversion storytelling. Directed content production, filming, and communication flows for digital presence.
Senior Digital Marketing Manager at PLS Saúde / Axei Saúde
January 1, 2023 - January 1, 2023Led digital content strategy for a wellness and health education brand. Created social media campaigns, scripts, visuals and content frameworks. Worked closely with influencers (1M–3M followers) to expand brand reach and community engagement.
Digital Marketing Manager at Renata Abranchs Branding / Criável
January 1, 2021 - January 1, 2021Led social media campaigns for fashion and lifestyle brands, generating US$ 200K+ annually. Designed content experiences, brand messaging and community-building actions.
Social Media & Content Specialist at Independent Digital Marketing Strategist — Remote
January 1, 2025 - November 17, 2025Developed full social media strategies for wellness, fitness and lifestyle brands. Created content calendars, visual concepts, reels, and engagement-focused campaigns. Delivered 7-day and 14-day growth sprints with measurable improvements in reach and engagement. Analyzed performance metrics and provided optimization recommendations for acquisition and retention. Executed short-term digital projects with fast delivery, clarity and consistency.
Education
Bachelor of Arts at Estácio de Sá (Brazil)
January 11, 2030 - November 17, 2025Leadership & Interpersonal Relations at Dale Carnegie
January 11, 2030 - January 1, 2019Qualifications
Leadership & Interpersonal Relations
January 11, 2030 - January 1, 2019Industry Experience
Education, Healthcare, Consumer Goods, Professional Services, Media & Entertainment
Experience Level
Expert
Expert
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