Hi, I'm Rehma Imran Zafar. I love bringing brands to life through visual storytelling and strategic content creation. I work remotely and have a strong passion for creating engaging campaigns that boost brand engagement and visibility across social media platforms. Data-driven and creative, I enjoy testing new ideas and adapting content to keep audiences hooked. With a background in psychology and hands-on experience coordinating influencer campaigns, email marketing, SEO copywriting, and live commerce events, I aim to continuously improve brand presence and community engagement. I’m motivated by collaboration and finding innovative solutions that connect brands with their perfect audiences.

Hi, I'm Rehma Imran Zafar. I love bringing brands to life through visual storytelling and strategic content creation. I work remotely and have a strong passion for creating engaging campaigns that boost brand engagement and visibility across social media platforms. Data-driven and creative, I enjoy testing new ideas and adapting content to keep audiences hooked. With a background in psychology and hands-on experience coordinating influencer campaigns, email marketing, SEO copywriting, and live commerce events, I aim to continuously improve brand presence and community engagement. I’m motivated by collaboration and finding innovative solutions that connect brands with their perfect audiences.

Available to hire

Hi, I’m Rehma Imran Zafar. I love bringing brands to life through visual storytelling and strategic content creation. I work remotely and have a strong passion for creating engaging campaigns that boost brand engagement and visibility across social media platforms. Data-driven and creative, I enjoy testing new ideas and adapting content to keep audiences hooked.

With a background in psychology and hands-on experience coordinating influencer campaigns, email marketing, SEO copywriting, and live commerce events, I aim to continuously improve brand presence and community engagement. I’m motivated by collaboration and finding innovative solutions that connect brands with their perfect audiences.

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Experience Level

Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Work Experience

Creator Operations Associate at Find Me Creator
March 1, 2025 - Present
Designed and A/B tested viral hook formats, improving average 3-second retention rate by 40%. Improved creator content mid-cycle based on view-through dips through Shortemize metrics, boosting end-cycle engagement by 30%. Managed creator timelines, post approvals, and feedback loops across 4+ brands, ensuring 100% campaign delivery.
Content Manager at Zo’Nanos
July 31, 2025 - July 31, 2025
Personalized CTAs for 5 email campaigns through Google Analytics, increasing click-through rates by 15%. Conceptualized and executed a reel targeting gaps in the male haircare market that reached 10.4M+ views and 136k shares, the top-performing video to date. Optimized product descriptions by keyword research via Google Trends, driving a 10% uplift in organic traffic.
Social Media Executive at O-Donuts
September 30, 2024 - July 31, 2025
Increased platform engagement by 40%, averaging 90k views per reel by leveraging brand storytelling. Maintained monthly content calendars on Excel to align content themes and campaign goals with design, sales, and R&D teams. Scaled broadcast channel through improved response time and campaign integration, driving 20% growth in members.
Live Commerce KOL Intern at Daraz (Alibaba Group)
January 31, 2023 - July 31, 2025
Facilitated audience interaction for 12.12 sale live shows, increasing project sales by 20%. Trained 30+ Key Opinion Leaders on affiliate link optimization, increasing app traffic by 25% through refined user navigation. Managed live session logistics from studio setup to product handling, ensuring seamless execution of 100+ shows.

Education

BSc Honors in Psychology at Institute of Business Administration (IBA)
January 1, 2020 - December 31, 2024

Qualifications

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Industry Experience

Consumer Goods, Retail, Media & Entertainment, Travel & Hospitality