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With 14 years of experience in the fashion and F&B industries, I bring a strong background in creative and marketing, starting as a graphic designer and growing into roles in art direction and creative direction. I specialize in developing distinctive ideas from strategic concepts and campaign briefs to visual storytelling and creative execution — always pushing beyond conventional thinking. Driven by passion and a positive mindset, I believe that with dedication and enthusiasm, meaningful and impactful creative work can always be achieved.…With 14 years of experience in the fashion and F&B industries, I bring a strong background in creative and marketing, starting as a graphic designer and growing into roles in art direction and creative direction. I specialize in developing distinctive ideas from strategic concepts and campaign briefs to visual storytelling and creative execution — always pushing beyond conventional thinking. Driven by passion and a positive mindset, I believe that with dedication and enthusiasm, meaningful and impactful creative work can always be achieved.

Reihana Nur

Art Director, Graphic Designer, Designer, +4

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With 14 years of experience in the fashion and F&B industries, I bring a strong background in creative and marketing, starting as a graphic designer and growing into roles in art direction and creative direction. I specialize in developing distinctive ideas from strategic concepts and campaign briefs to visual storytelling and creative execution — always pushing beyond conventional thinking. Driven by passion and a positive mindset, I believe that with dedication and enthusiasm, meaningful and impactful creative work can always be achieved.…With 14 years of experience in the fashion and F&B industries, I bring a strong background in creative and marketing, starting as a graphic designer and growing into roles in art direction and creative direction. I specialize in developing distinctive ideas from strategic concepts and campaign briefs to visual storytelling and creative execution — always pushing beyond conventional thinking. Driven by passion and a positive mindset, I believe that with dedication and enthusiasm, meaningful and impactful creative work can always be achieved.

Available to hire

With 14 years of experience in the fashion and F&B industries, I bring a strong background in creative and marketing, starting as a graphic designer and growing into roles in art direction and creative direction.

I specialize in developing distinctive ideas from strategic concepts and campaign briefs to visual storytelling and creative execution — always pushing beyond conventional thinking. Driven by passion and a positive mindset, I believe that with dedication and enthusiasm, meaningful and impactful creative work can always be achieved.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Art Director at Bonia Corporation Sdn. Bhd.

January 1, 2024 - Present

Leads the creative direction for VM windows and product exhibitions, ensuring alignment with brand CI, cultural relevance, and global trends while mentoring the VM team to elevate execution and drive strong stakeholder approval and in-store engagement. Oversees brand campaign vision and branding across all touchpoints, delivering cross-platform consistency through moodboards, style guides, packaging, and VM integration while ensuring campaigns resonate across domestic and relevant markets. Strategically plans and directs all seasonal brand, content, and e-commerce shoots, guiding the in-house photography team and managing external production collaborations to ensure timely and efficient delivery of creative assets across channels. Drives creative strategy by developing innovative brand concepts aligned with brand architecture, conducting continuous creative research on emerging technologies and trends while supporting social media growth and maintaining strong engagement across platfor

Art Director (Marketing) at MS.READ Malaysia Sdn. Bhd.

January 1, 2022 - January 1, 2024

Sharpheading in Branding, Social Media, Online and In-store Customer Experiences, and Media Campaigns. Coordinate conceptualizing and directing campaign shoots, translating concepts into impactful visual designs for O2O marketing across print and digital platforms. Managing production workflows, budgets, and schedules. Guiding and motivating creative teams in collaborative approach with operations and digital teams to create visuals aligned with content strategy and brand identities. Engages in all phases of creative development on multiple projects concurrently. Generating and presenting monthly social media reports and ensuring the brand consistently reaches its target audience, maintaining momentum.

Assistant Brand Manager (Marketing) at Nando’s Chickenland Sdn. Bhd.

January 1, 2018 - January 1, 2022

Specialize in Creative Marketing by supporting brand managers in executing diverse internal and external marketing campaigns. Proficient in maintaining brand visual identity standards and collaborating with digital teams for content creation. Experienced in multimedia production, vendor management, and contributing to brand touch points. An effective communicator, committed to meeting project deadlines and providing general marketing support as below: - Campaign Execution - Digital Marketing Support - Multimedia Production - Vendor Management - Content Marketing - Brand Touch Points - Team Collaboration - General Marketing Support

Senior Graphic Designer (Advertising & Promotion) at Kumpulan Voir Sdn Bhd

January 1, 2016 - January 1, 2018

Responsible for planning and implementing advertising activities, marketing campaigns, and evaluating online/offline event effectiveness. Assists in social media content creation, community engagement, and identifies sales and social media growth opportunities on platforms like Facebook and Instagram. Contributes to brand communication design, creative concept development, and graphic execution for various materials, including above-the-line and below-the-line advertising, retail and digital marketing materials, in-store visual merchandising, posters, window displays, and more. Ensures alignment with brand identity and essence. Participates in integrated marketing campaigns, covering activities like photo shoots, designing lookbooks, catalogues, print ads, and effective store signage. Ensures output quality meets company and brand standards. Stays updated on the latest processes and applications. Performs related duties as assigned.

Graphic Designer (Marketing) at Redina Malaysia Sdn. Bhd.

January 1, 2015 - January 1, 2016

Contribute and responsible for the brands’ communication design, encompassing creative concept development, graphic execution, and implementation of visual elements across company brands. Manage a range of materials from conceptualization to finished artwork, covering advertising, retail and digital marketing, in-store visual merchandising, packaging, and more. Ensure all creative materials align with brand identity, effectively presenting the brand essence to shoppers. Contribute to Integrated Marketing campaigns, including photo shoots, lookbook design, catalogues, print ads, and store signage. Maintain output quality in line with company and brand standards.

Marketing Cum Merchandiser at Bridzia Sdn Bhd

January 1, 2013 - January 1, 2015

Leading the planning and design of Shoppu.com’s entire website concept, creating weekly creative artwork for all categories and newsletters. Overseeing the Styling, Photo Shooting, and Concept development process. Managing supplier products efficiently with the merchandiser, uploading banners weekly, and recruiting merchants for Shoppu.com.my, with a focus on Muslimah brands. Spearheading advertising planning, event promotions, and creating codes for new merchants. Ensuring quality control for live website items, styling and photoshoots, and planning featured brands for the week and month. Active participation in events like Bazaar’s such as Mood Republic.

Assistant Brand Manager (Marketing) at NANDO’S CHICKENLAND SDN. BHD

January 1, 2018 - January 1, 2022

Specializes in Creative Marketing by supporting brand managers in executing diverse internal and external campaigns. Proficient in maintaining brand visual identity standards and collaborating with digital teams for content creation. Experienced in multimedia production, vendor management, and contributing to brand touch points. Effective communicator, committed to meeting deadlines and providing generalized marketing support across campaign execution, digital marketing, multimedia production, vendor management, content marketing, and store touch points.