Reihana Nur

Leads the creative direction for VM windows and product exhibitions, ensuring alignment with brand CI, cultural relevance, and global trends while mentoring the VM team to elevate execution and drive strong stakeholder approval and in-store engagement. Oversees brand campaign vision and branding across all touchpoints, delivering cross-platform consistency through moodboards, style guides, packaging, and VM integration while ensuring campaigns resonate across domestic and relevant markets. Strategically plans and directs all seasonal brand, content, and e-commerce shoots, guiding the in-house photography team and managing external production collaborations to ensure timely and efficient delivery of creative assets across channels. Drives creative strategy by developing innovative brand concepts aligned with brand architecture, conducting continuous creative research on emerging technologies and trends while supporting social media growth and maintaining strong engagement across platfor

Sharpheading in Branding, Social Media, Online and In-store Customer Experiences, and Media Campaigns. Coordinate conceptualizing and directing campaign shoots, translating concepts into impactful visual designs for O2O marketing across print and digital platforms. Managing production workflows, budgets, and schedules. Guiding and motivating creative teams in collaborative approach with operations and digital teams to create visuals aligned with content strategy and brand identities. Engages in all phases of creative development on multiple projects concurrently. Generating and presenting monthly social media reports and ensuring the brand consistently reaches its target audience, maintaining momentum.

Specializes in Creative Marketing by supporting brand managers in executing diverse internal and external campaigns. Proficient in maintaining brand visual identity standards and collaborating with digital teams for content creation. Experienced in multimedia production, vendor management, and contributing to brand touch points. Effective communicator, committed to meeting deadlines and providing generalized marketing support across campaign execution, digital marketing, multimedia production, vendor management, content marketing, and store touch points.