Creativity isn’t just what I do—it’s how I see the world. As an Art Director and Designer with a career spanning award-winning branding, visual storytelling, and experiential design, I’ve had the privilege of crafting work that doesn’t just capture attention but commands it. From redefining the visual identity of Royal Caribbean Cruises to developing campaigns for BMW, TED Talks, and Apple, I’ve built a career on pushing boundaries, blending artistry with strategy, and translating complex ideas into impactful, lasting visuals. My expertise spans across branding, advertising, UI/UX, and environmental design, always guided by a deep understanding of narrative, aesthetics, and cultural relevance. As the founder of Noise13 Design in San Francisco and later Reitich Studio in Miami, I’ve led teams, managed high-profile projects, and delivered creative solutions that resonate globally. My work has been published in Communication Arts, Print Magazine, and HOW, and showcased at Art Basel Miami and Kyoto, Japan. But beyond accolades, what drives me is the challenge—turning a blank canvas into something unforgettable.…Creativity isn’t just what I do—it’s how I see the world. As an Art Director and Designer with a career spanning award-winning branding, visual storytelling, and experiential design, I’ve had the privilege of crafting work that doesn’t just capture attention but commands it. From redefining the visual identity of Royal Caribbean Cruises to developing campaigns for BMW, TED Talks, and Apple, I’ve built a career on pushing boundaries, blending artistry with strategy, and translating complex ideas into impactful, lasting visuals. My expertise spans across branding, advertising, UI/UX, and environmental design, always guided by a deep understanding of narrative, aesthetics, and cultural relevance. As the founder of Noise13 Design in San Francisco and later Reitich Studio in Miami, I’ve led teams, managed high-profile projects, and delivered creative solutions that resonate globally. My work has been published in Communication Arts, Print Magazine, and HOW, and showcased at Art Basel Miami and Kyoto, Japan. But beyond accolades, what drives me is the challenge—turning a blank canvas into something unforgettable.WWW…
Creativity isn’t just what I do—it’s how I see the world. As an Art Director and Designer with a career spanning award-winning branding, visual storytelling, and experiential design, I’ve had the privilege of crafting work that doesn’t just capture attention but commands it. From redefining the visual identity of Royal Caribbean Cruises to developing campaigns for BMW, TED Talks, and Apple, I’ve built a career on pushing boundaries, blending artistry with strategy, and translating complex ideas into impactful, lasting visuals. My expertise spans across branding, advertising, UI/UX, and environmental design, always guided by a deep understanding of narrative, aesthetics, and cultural relevance. As the founder of Noise13 Design in San Francisco and later Reitich Studio in Miami, I’ve led teams, managed high-profile projects, and delivered creative solutions that resonate globally. My work has been published in Communication Arts, Print Magazine, and HOW, and showcased at Art Basel Miami and Kyoto, Japan. But beyond accolades, what drives me is the challenge—turning a blank canvas into something unforgettable.…Creativity isn’t just what I do—it’s how I see the world. As an Art Director and Designer with a career spanning award-winning branding, visual storytelling, and experiential design, I’ve had the privilege of crafting work that doesn’t just capture attention but commands it. From redefining the visual identity of Royal Caribbean Cruises to developing campaigns for BMW, TED Talks, and Apple, I’ve built a career on pushing boundaries, blending artistry with strategy, and translating complex ideas into impactful, lasting visuals. My expertise spans across branding, advertising, UI/UX, and environmental design, always guided by a deep understanding of narrative, aesthetics, and cultural relevance. As the founder of Noise13 Design in San Francisco and later Reitich Studio in Miami, I’ve led teams, managed high-profile projects, and delivered creative solutions that resonate globally. My work has been published in Communication Arts, Print Magazine, and HOW, and showcased at Art Basel Miami and Kyoto, Japan. But beyond accolades, what drives me is the challenge—turning a blank canvas into something unforgettable.WWWW…
Available to hire
Creativity isn’t just what I do—it’s how I see the world. As an Art Director and Designer with a career spanning award-winning branding, visual storytelling, and experiential design, I’ve had the privilege of crafting work that doesn’t just capture attention but commands it.
From redefining the visual identity of Royal Caribbean Cruises to developing campaigns for BMW, TED Talks, and Apple, I’ve built a career on pushing boundaries, blending artistry with strategy, and translating complex ideas into impactful, lasting visuals. My expertise spans across branding, advertising, UI/UX, and environmental design, always guided by a deep understanding of narrative, aesthetics, and cultural relevance.
As the founder of Noise13 Design in San Francisco and later Reitich Studio in Miami, I’ve led teams, managed high-profile projects, and delivered creative solutions that resonate globally. My work has been published in Communication Arts, Print Magazine, and HOW, and showcased at Art Basel Miami and Kyoto, Japan. But beyond accolades, what drives me is the challenge—turning a blank canvas into something unforgettable.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Language
English
Fluent
Spanish; Castilian
Fluent
Work Experience
Education
Bachelor of Fine Arts at Academy of Art University
January 1, 1982 - July 1, 1986Graphic Design / Advertising
Qualifications
Industry Experience
Travel & Hospitality, Media & Entertainment, Computers & Electronics, Retail
Starbucks Red Card Design
The Starbucks Red Card is more than just a design—it’s a symbol of hope and global impact. Created in partnership with (RED) and The Global Fund, this initiative helps fight HIV/AIDS in Africa with every purchase made using the card. The design reflects a powerful message of solidarity, featuring bold red hues that represent urgency and action, paired with intricate patterns. graphicdesigner illustrator branding designer starbucks…The Starbucks Red Card is more than just a design—it’s a symbol of hope and global impact. Created in partnership with (RED) and The Global Fund, this initiative helps fight HIV/AIDS in Africa with every purchase made using the card. The design reflects a powerful message of solidarity, featuring bold red hues that represent urgency and action, paired with intricate patterns. graphicdesigner illustrator branding designer starbucksWW…
Celebrity Cruises Bus Shelter Ad
Art direction for Celebrity Cruises blends sophisticated design, compelling storytelling, and immersive brand experiences to capture the essence of modern luxury at sea. From stunning visual campaigns to seamless digital experiences, every project is crafted to inspire and engage travelers worldwide. graphicdesigner branding designer celebrity advertising…Art direction for Celebrity Cruises blends sophisticated design, compelling storytelling, and immersive brand experiences to capture the essence of modern luxury at sea. From stunning visual campaigns to seamless digital experiences, every project is crafted to inspire and engage travelers worldwide. graphicdesigner branding designer celebrity advertisingWW…
Camarena Tequila Food Truck
The Camarena Tequila Food Truck is a mobile masterpiece, blending the rich heritage of Mexican craftsmanship with a modern, vibrant aesthetic. Inspired by the smooth sophistication of Camarena Tequila, the truck’s design features intricate patterns, sun-kissed hues, and hand-drawn elements that celebrate the brand’s artisanal roots. graphicdesigner illustrator branding camarena foodtruck…The Camarena Tequila Food Truck is a mobile masterpiece, blending the rich heritage of Mexican craftsmanship with a modern, vibrant aesthetic. Inspired by the smooth sophistication of Camarena Tequila, the truck’s design features intricate patterns, sun-kissed hues, and hand-drawn elements that celebrate the brand’s artisanal roots. graphicdesigner illustrator branding camarena foodtruckWW…
Ch4kra Packaging
Ch4kra is a comprehensive branding project for a premium line of yoga products, designed to inspire mindfulness and balance. The project involved crafting a cohesive visual identity that embodies tranquility and focus, featuring soft color palettes, clean typography, and nature-inspired graphics. From logo design to packaging, the brand’s elements reflect the essence of yoga, promoting wellness and harmony. The result is a brand that resonates with both seasoned practitioners and newcomers, offering a serene and inviting experience. graphicdesigner branding illustrator logo…Ch4kra is a comprehensive branding project for a premium line of yoga products, designed to inspire mindfulness and balance. The project involved crafting a cohesive visual identity that embodies tranquility and focus, featuring soft color palettes, clean typography, and nature-inspired graphics. From logo design to packaging, the brand’s elements reflect the essence of yoga, promoting wellness and harmony. The result is a brand that resonates with both seasoned practitioners and newcomers, offering a serene and inviting experience. graphicdesigner branding illustrator logoWW…
Quiksilver Champs-Élysées Store – Poster Designs
Designed a high-energy, visually immersive digital poster series for Quiksilver’s flagship store on the Champs-Élysées in Paris, celebrating the brand’s iconic surf and board sports heritage in one of the world’s fashion capitals., one of the world's largest manufacturers of surfwear and other boardsport-related equipment. graphicdesigner illustrator branding designer diesel…Designed a high-energy, visually immersive digital poster series for Quiksilver’s flagship store on the Champs-Élysées in Paris, celebrating the brand’s iconic surf and board sports heritage in one of the world’s fashion capitals., one of the world's largest manufacturers of surfwear and other boardsport-related equipment. graphicdesigner illustrator branding designer dieselWW…
BMW London Underground Ads
Designed a bold and visually striking ad campaign for BMW’s London Underground takeover, seamlessly blending luxury, innovation, and urban mobility in one of the world’s busiest transit systems. branding artdirector bmw…Designed a bold and visually striking ad campaign for BMW’s London Underground takeover, seamlessly blending luxury, innovation, and urban mobility in one of the world’s busiest transit systems. branding artdirector bmwWW…
Azamara Cruises Selling Guide
My creative work for Azamara Cruises captures the essence of immersive travel through stunning event graphics, beautifully crafted catalogs, and engaging social media content. Every design element reflects Azamara’s commitment to authentic cultural experiences, luxury, and boutique-style cruising. graphicdesigner branding designer illustrator azamara catalogdesign…My creative work for Azamara Cruises captures the essence of immersive travel through stunning event graphics, beautifully crafted catalogs, and engaging social media content. Every design element reflects Azamara’s commitment to authentic cultural experiences, luxury, and boutique-style cruising. graphicdesigner branding designer illustrator azamara catalogdesignWW…
Azamara Cruises Selling Guide
My creative work for Azamara Cruises captures the essence of immersive travel through stunning event graphics, beautifully crafted catalogs, and engaging social media content. Every design element reflects Azamara’s commitment to authentic cultural experiences, luxury, and boutique-style cruising.
graphicdesigner branding designer illustrator azamara catalogdesign…My creative work for Azamara Cruises captures the essence of immersive travel through stunning event graphics, beautifully crafted catalogs, and engaging social media content. Every design element reflects Azamara’s commitment to authentic cultural experiences, luxury, and boutique-style cruising.
graphicdesigner branding designer illustrator azamara catalogdesignWW…
Indica Cannabis Packaging
Designed a sleek, modern, and immersive packaging experience for Indica Brand, capturing the essence of relaxation, depth, and premium cannabis culture.
This design approach establishes Indica Brand as a trusted, high-end cannabis brand, seamlessly blending luxury, nature, and modern aesthetics to attract both connoisseurs and new consumers alike. graphicdesigner illustrator branding designer logo indica artdirector cannabis packaging…Designed a sleek, modern, and immersive packaging experience for Indica Brand, capturing the essence of relaxation, depth, and premium cannabis culture.
This design approach establishes Indica Brand as a trusted, high-end cannabis brand, seamlessly blending luxury, nature, and modern aesthetics to attract both connoisseurs and new consumers alike. graphicdesigner illustrator branding designer logo indica artdirector cannabis packagingWW…
Indica Cannabis Packaging
Designed a sleek, modern, and immersive packaging experience for Indica Brand, capturing the essence of relaxation, depth, and premium cannabis culture.
This design approach establishes Indica Brand as a trusted, high-end cannabis brand, seamlessly blending luxury, nature, and modern aesthetics to attract both connoisseurs and new consumers alike. graphicdesigner illustrator branding designer logo…Designed a sleek, modern, and immersive packaging experience for Indica Brand, capturing the essence of relaxation, depth, and premium cannabis culture.
This design approach establishes Indica Brand as a trusted, high-end cannabis brand, seamlessly blending luxury, nature, and modern aesthetics to attract both connoisseurs and new consumers alike. graphicdesigner illustrator branding designer logoWW…
Alfred Hitchcock screening event at CalArts
Designed a visually compelling and immersive promotional campaign for a special Alfred Hitchcock screening event at CalArts, blending the legendary director’s iconic cinematic style with the school’s dynamic, avant-garde spirit.
The project included:
Striking event branding inspired by Hitchcock’s use of suspense, contrast, and bold typography.
Eye-catching posters, digital assets, and social media graphics that captured the essence of mystery and psychological depth.
Engaging motion design elements to enhance the promotional experience.
This campaign successfully drew in film enthusiasts, students, and creatives, creating an unforgettable intersection of classic cinema and modern artistic expression. graphicdesigner illustrator branding designer graphicdesigner illustrator designer…Designed a visually compelling and immersive promotional campaign for a special Alfred Hitchcock screening event at CalArts, blending the legendary director’s iconic cinematic style with the school’s dynamic, avant-garde spirit.
The project included:
Striking event branding inspired by Hitchcock’s use of suspense, contrast, and bold typography.
Eye-catching posters, digital assets, and social media graphics that captured the essence of mystery and psychological depth.
Engaging motion design elements to enhance the promotional experience.
This campaign successfully drew in film enthusiasts, students, and creatives, creating an unforgettable intersection of classic cinema and modern artistic expression. graphicdesigner illustrator branding designer graphicdesigner illustrator designerWW…
Alfred Hitchcock screening event at CalArts
Designed a visually compelling and immersive promotional campaign for a special Alfred Hitchcock screening event at CalArts, blending the legendary director’s iconic cinematic style with the school’s dynamic, avant-garde spirit.
The project included:
Striking event branding inspired by Hitchcock’s use of suspense, contrast, and bold typography.
Eye-catching posters, digital assets, and social media graphics that captured the essence of mystery and psychological depth.
Engaging motion design elements to enhance the promotional experience.
This campaign successfully drew in film enthusiasts, students, and creatives, creating an unforgettable intersection of classic cinema and modern artistic expression. graphicdesigner illustrator branding designer…Designed a visually compelling and immersive promotional campaign for a special Alfred Hitchcock screening event at CalArts, blending the legendary director’s iconic cinematic style with the school’s dynamic, avant-garde spirit.
The project included:
Striking event branding inspired by Hitchcock’s use of suspense, contrast, and bold typography.
Eye-catching posters, digital assets, and social media graphics that captured the essence of mystery and psychological depth.
Engaging motion design elements to enhance the promotional experience.
This campaign successfully drew in film enthusiasts, students, and creatives, creating an unforgettable intersection of classic cinema and modern artistic expression. graphicdesigner illustrator branding designerWW…
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