Rekhank Balubhai Solanki

Led the digital marketing function, developing and executing integrated strategies across SEO, PPC, social media, content marketing, and email campaigns to drive brand awareness, lead generation, and sales. Managed budgets and campaign optimization for Google Ads and Meta Ads Manager, including A/B testing of ads and landing pages. Conducted keyword research and on-page/technical SEO to improve organic rankings and site traffic. Created SEO-friendly content calendars and collaborated with designers and writers to publish blogs and videos. Analyzed performance with Google Analytics and Google Search Console, delivering weekly and monthly reports to stakeholders. Coordinated with developers to ensure mobile-friendly, fast-loading websites and ongoing UX improvements; performed market and competitor research to identify growth opportunities. Implemented Mailchimp email campaigns with segmentation and personalization, tracking open rates, CTR, and conversions.

Designed and oversaw all aspects of the digital marketing department, including marketing database management, email marketing, and display advertising campaigns. Planned and managed campaign budgets, supervised social media outreach, and prepared accurate performance reports. Coordinated with advertising and media partners to improve results, stayed ahead of industry trends and algorithm changes, and led brainstorming sessions for growth strategies. Evaluated metrics affecting website traffic, service quotas, and audience engagement; translated insights into actionable plans to optimize ROI across paid and organic channels. Led digital projects, contests, and giveaways, and guided cross-functional teams to scale campaigns.

Developed marketing strategies for organic and paid campaigns across Google, Bing, Yahoo, and MSN; collaborated with the SEO/SMM team to improve Google Ads and social campaigns. Conducted tests, analyzed data, identified trends, and pursued maximum ROI for paid search. Tracked and analyzed website analytics and PPC initiatives, generating reports to improve traffic and conversions.