I work at the intersection of brand strategy, visual identity and art direction. I’m typically brought in when brands or studios need clarity, structure and a refined visual language, not just to design assets, but to shape identity systems that hold over time.
With over 20 years of experience, I collaborate closely with founders, creative directors and multidisciplinary teams to translate strategy into focused, minimal and scalable brand identities. My work spans branding, art direction and digital systems, often in premium, culture-led or design-driven contexts.
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A brand identity developed for a highly technical, regulated biotech environment. Bringing clarity and consistency across digital and physical touchpoints.
A tactile brand identity grounded in presence, precision and balance. Inspired by acupuncture’s holistic approach, the system connects body, mind and energy through materiality, form and quiet tension.
A premium travel identity built around scale, silence and presence. Translating tailor-made journeys into a calm, restrained visual language.
A brand identity exploring stillness, rhythm and inner clarity. Built around calm interaction, layered systems and visual restraint. Creating space for focus, reflection and growth.
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