I work at the intersection of brand strategy, visual identity and art direction. I’m typically brought in when brands or studios need clarity, structure and a refined visual language. Not just to design assets, but to shape identity systems that hold over time. With over 20 years of experience, I collaborate closely with creative teams, copywriters and stakeholders to translate strategy into focused, minimal and scalable brand identities. As the founder of DEEP∘ Studio, I lead brand identity and rebranding projects for brands and agencies, with a strong focus on clarity, reduction and system-based design. I define visual direction, develop identity systems, guide implementation across touchpoints and collaborate with multidisciplinary teams. I’m often engaged for senior-level design thinking, conceptual refinement and long-term brand coherence.…

Remco Hofman

I work at the intersection of brand strategy, visual identity and art direction. I’m typically brought in when brands or studios need clarity, structure and a refined visual language. Not just to design assets, but to shape identity systems that hold over time. With over 20 years of experience, I collaborate closely with creative teams, copywriters and stakeholders to translate strategy into focused, minimal and scalable brand identities. As the founder of DEEP∘ Studio, I lead brand identity and rebranding projects for brands and agencies, with a strong focus on clarity, reduction and system-based design. I define visual direction, develop identity systems, guide implementation across touchpoints and collaborate with multidisciplinary teams. I’m often engaged for senior-level design thinking, conceptual refinement and long-term brand coherence.…

Available to hire

I work at the intersection of brand strategy, visual identity and art direction. I’m typically brought in when brands or studios need clarity, structure and a refined visual language. Not just to design assets, but to shape identity systems that hold over time. With over 20 years of experience, I collaborate closely with creative teams, copywriters and stakeholders to translate strategy into focused, minimal and scalable brand identities.

As the founder of DEEP∘ Studio, I lead brand identity and rebranding projects for brands and agencies, with a strong focus on clarity, reduction and system-based design. I define visual direction, develop identity systems, guide implementation across touchpoints and collaborate with multidisciplinary teams. I’m often engaged for senior-level design thinking, conceptual refinement and long-term brand coherence.

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Language

Dutch
Fluent
English
Fluent
Spanish; Castilian
Beginner

Work Experience

Senior Brand & Identity Designer / Art Director at DEEP∘ Studio (Freelance)
January 1, 2014 - Present
Founder and senior brand & identity designer at DEEP∘ Studio. I lead brand identity, visual direction and system-based design projects for premium, culture-led and international clients. Often engaged for clarity, reduction and long-term brand coherence.

Education

Graphic Design / Visual Communication at Grafische Lyceum
January 1, 1995 - January 1, 1999
Formal education in graphic design and visual communication.

Qualifications

Professional Graphic Design Practice
January 1, 2000 - January 26, 2026
Over 20 years of professional experience in brand identity and art direction.

Industry Experience

Professional Services, Media & Entertainment, Software & Internet, Consumer Goods
    Symcel Biotech

    A brand identity developed for a highly technical, regulated biotech environment. Bringing clarity and consistency across digital and physical touchpoints.

    Bai Hui Acupuncture

    A tactile brand identity grounded in presence, precision and balance. Inspired by acupuncture’s holistic approach, the system connects body, mind and energy through materiality, form and quiet tension.

    Marvell Travel

    A premium travel identity built around scale, silence and presence. Translating tailor-made journeys into a calm, restrained visual language.

    Tjoa Coaching

    A brand identity exploring stillness, rhythm and inner clarity. Built around calm interaction, layered systems and visual restraint. Creating space for focus, reflection and growth.

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