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I am an accomplished strategy director with a history of driving brand growth and success through logical, insight-led and pragmatic approaches. My squiggly career path has given me global and regional AOR experience across product launches, brand and creative strategy, customer experience, communications planning, integrated campaigns, and omnichannel activations, building a true T-shaped skillset. I love tackling knotty client creative challenges and collaborating to deliver results. I bring a collaborative, results-driven mindset to every engagement, translating complex problems into clear, actionable strategies.…I am an accomplished strategy director with a history of driving brand growth and success through logical, insight-led and pragmatic approaches. My squiggly career path has given me global and regional AOR experience across product launches, brand and creative strategy, customer experience, communications planning, integrated campaigns, and omnichannel activations, building a true T-shaped skillset. I love tackling knotty client creative challenges and collaborating to deliver results. I bring a collaborative, results-driven mindset to every engagement, translating complex problems into clear, actionable strategies.

Gearóid (Ged) Garroll

Brand Strategist, Marketing Strategist, Content Strategist, +2

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I am an accomplished strategy director with a history of driving brand growth and success through logical, insight-led and pragmatic approaches. My squiggly career path has given me global and regional AOR experience across product launches, brand and creative strategy, customer experience, communications planning, integrated campaigns, and omnichannel activations, building a true T-shaped skillset. I love tackling knotty client creative challenges and collaborating to deliver results. I bring a collaborative, results-driven mindset to every engagement, translating complex problems into clear, actionable strategies.…I am an accomplished strategy director with a history of driving brand growth and success through logical, insight-led and pragmatic approaches. My squiggly career path has given me global and regional AOR experience across product launches, brand and creative strategy, customer experience, communications planning, integrated campaigns, and omnichannel activations, building a true T-shaped skillset. I love tackling knotty client creative challenges and collaborating to deliver results. I bring a collaborative, results-driven mindset to every engagement, translating complex problems into clear, actionable strategies.

Available to hire

I am an accomplished strategy director with a history of driving brand growth and success through logical, insight-led and pragmatic approaches. My squiggly career path has given me global and regional AOR experience across product launches, brand and creative strategy, customer experience, communications planning, integrated campaigns, and omnichannel activations, building a true T-shaped skillset.

I love tackling knotty client creative challenges and collaborating to deliver results. I bring a collaborative, results-driven mindset to every engagement, translating complex problems into clear, actionable strategies.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Freelance Strategy Director at Google (internal agency project for Google Cloud)

October 1, 2015 - Present

Led the development of an international brand strategy capability for Google Cloud’s internal agency; coordinated with partner agencies including Agency Inc., BlackBridge, Craft Associates (Hong Kong), GREY (Denmark), Havas CX, LONDON Advertising, Ogilvy, PRECISIONeffect, Simmons & Schmid and TANK Worldwide. Projects included UHNWI insights & social activation for Mandarin Oriental Hotels; social media marketing for Google Cloud across EMEA, JAPAC & LatAm (Formula E, FIFA Women’s World Cup); creative video campaigns for JTI, Dove and Flora margarine across multiple markets; and optimization of online content and influencer approaches for SK-II. Also directed customer experience work for HAVAS and Google Cloud.

Strategy Director, Head of Planning for Business Unit at McCann Health

May 1, 2022 - October 1, 2023

Led a team of five and oversaw strategy for accounts worth over €8 million in billings. Achievements included developing award-winning consumer and professional campaigns for GSK Vaccines across multiple countries (with emphasis on aging health & wellness via digital video); contributed to US patient campaign for Novartis Cosentyx to treat atopic dermatitis; co-developed a point of view on generative AI.

Strategy Director at Concentric HX

November 1, 2020 - May 1, 2022

Brand planning and customer experience (CX) initiatives for a New York-based creative agency. Achievements included brand strategy and comms planning for Novo Nordisk Wegovy’s global launch and MSD Animal Health’s Bravecto, covering everything from TV ads to social content.

Director of Digital and Strategy at 90TEN

July 1, 2019 - October 1, 2020

Led brand planning, comms planning, behaviour-change campaigns, creative and digital strategy. Achievements include an award-winning HIV lifestyle campaign for Gilead across social video, radio and Grindr, and a non-branded campaign for Eli Lilly focusing on atopic dermatitis targeted at patient audiences.

Director – Data Strategy at Digitas Health

May 1, 2016 - June 1, 2017

Collaborated with Saatchi & Saatchi Wellness and Razorfish Health on specific projects. Achievements included implementing a marketing transformation programme for Merck and an omnichannel creative campaign for Sandoz.

VP – Integrated (digital & strategy) at Racepoint Global

March 1, 2014 - October 1, 2015

Established and led the digital team overseeing online advertising, video, influencer marketing, content marketing, design, web development, and community management. Achievements included leading integrated campaigns as global AOR for New Balance and Huawei, including influencer programmes.

Director – Digital Strategy at Burson-Marsteller

November 1, 2012 - February 1, 2014

Established and led a pan-China digital team of 12, building the agency's integrated creative marketing capabilities. Achievements included campaigns for DJI, Hong Kong Disneyland, Huawei, Oakley; regional AOR win of Qualcomm.

Director – Digital Strategy at Ruder Finn

April 1, 2009 - November 1, 2012

Provided counsel for clients across all business segments, leading creative digital and integrated marketing programmes. Achievements included growing the integrated creative marketing business to 19% of agency billings; multi award-winning campaigns for Novartis and The National Lottery from cinema advertising to social.

Freelance Strategy Director at Google

October 1, 2015 - Present

Led a 10-month project building an international brand strategy capability for Google Cloud’s internal agency. Collaborated with agencies including Agency Inc., BlackBridge, Craft Associates (Hong Kong), GREY (Denmark), Havas CX, LONDON Advertising, Ogilvy, PRECISIONeffect, Simmons & Schmid and TANK Worldwide. Projects included UHNWI insights & social activation for Mandarin Oriental Hotels; social media marketing for Google Cloud across EMEA, JAPAC & LatAm including Formula E & FIFA Women’s World Cup; creative video campaigns for JTI, Dove and Flora margarine; research and optimization of online & video content and social influencer approach for SK-II; and customer experience projects at HAVAS and Google Cloud.