Hi, I’m Renata Jourdan, a two-time award-winning graphic designer with more than 15 years of multidisciplinary experience spanning web, fashion, publishing, product, packaging, and retail design for prestigious brands in Europe and the South American market.
As an MA graduate in Design for Communication, I currently lead Print and Digital Design as Head of Print and Digital Design. My career spans team-led projects from corporate collateral and marketing materials to digital design across platforms. I’m proficient in Illustrator, InDesign, Photoshop, Lightroom, Animate, Muse, and Acrobat DC, and I also have solid knowledge of print production and programming (HTML5, CSS3, jQuery, ActionScript 3.0). I bring a proactive, can-do approach and am always ready for new challenges that nurture my creativity.
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As the main designer at CASA DI CAMPARA, I lead the creative development and execution of all visual assets across print and digital platforms, ensuring brand consistency and innovation. My role spans multiple disciplines, combining packaging design, branding, digital marketing, and print production to elevate the brand’s presence and engagement.
Key Responsibilities:
Packaging & Print Design:
Creation of packaging designs, labels, tags, and POS displays that align with the brand’s identity and enhance product presentation.
Development of catalogs, printing patterns, outdoor advertising, and promotional materials to strengthen brand visibility.
Oversight of print production, ensuring high-quality execution across all tangible brand assets.
Digital Graphic Design & Advertising:
Conceptualization and design of media for paid campaigns, including banners, posts, and ads for Google Ads, Pinterest, and LinkedIn.
Creation of engaging social media content, including animations for Instagram Stories, TikTok, and dynamic ad formats.
Development of feed concept content, ensuring cohesive visual storytelling across all digital platforms.
Web & Digital Content Management:
Regular website updates, optimizing UX/UI design and maintaining an up-to-date brand presence.
Collaboration with marketing teams to integrate visual assets into multi-channel campaigns.
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