With a multicultural background and a decade of experience across agencies and in-house teams, I specialise in crafting strategic and visually refined brand experiences across digital and print. My expertise spans brand identity, content design, packaging, campaign assets, and editorial systems—always driven by a balance of storytelling, consistency, and visual impact. I apply user-centric and data-informed approaches to elevate brand storytelling and ensure a cohesive visual voice across platforms. In addition to strong visual and conceptual skills, I bring hands-on experience with project management, digital and marketing environments. I work with CMS platforms ranging from open-source to custom enterprise solutions, email marketing tools, automation workflows, and API integrations. I manage and optimise paid campaigns via Meta Business Suite and Google Ads, applying A/B testing, performance analysis, and funnel strategies to drive measurable results. Known for strategic thinking, adaptability, and a detail-driven mindset, I bridge creative vision with execution to build brand relevance and resonance.…

Renata Jourdan

With a multicultural background and a decade of experience across agencies and in-house teams, I specialise in crafting strategic and visually refined brand experiences across digital and print. My expertise spans brand identity, content design, packaging, campaign assets, and editorial systems—always driven by a balance of storytelling, consistency, and visual impact. I apply user-centric and data-informed approaches to elevate brand storytelling and ensure a cohesive visual voice across platforms. In addition to strong visual and conceptual skills, I bring hands-on experience with project management, digital and marketing environments. I work with CMS platforms ranging from open-source to custom enterprise solutions, email marketing tools, automation workflows, and API integrations. I manage and optimise paid campaigns via Meta Business Suite and Google Ads, applying A/B testing, performance analysis, and funnel strategies to drive measurable results. Known for strategic thinking, adaptability, and a detail-driven mindset, I bridge creative vision with execution to build brand relevance and resonance.…

Available to hire

With a multicultural background and a decade of experience across agencies and in-house teams, I specialise in crafting strategic and visually refined brand experiences across digital and print. My expertise spans brand identity, content design, packaging, campaign assets, and editorial systems—always driven by a balance of storytelling, consistency, and visual impact. I apply user-centric and data-informed approaches to elevate brand storytelling and ensure a cohesive visual voice across platforms.

In addition to strong visual and conceptual skills, I bring hands-on experience with project management, digital and marketing environments. I work with CMS platforms ranging from open-source to custom enterprise solutions, email marketing tools, automation workflows, and API integrations. I manage and optimise paid campaigns via Meta Business Suite and Google Ads, applying A/B testing, performance analysis, and funnel strategies to drive measurable results. Known for strategic thinking, adaptability, and a detail-driven mindset, I bridge creative vision with execution to build brand relevance and resonance.

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Language

Portuguese
Fluent
English
Fluent
Italian
Intermediate

Work Experience

Add your work experience history here.

Education

BA, Graphic Design at UDESC
January 1, 2000 - December 31, 2005
MA, Design for Communication at Westminster University
April 1, 2011 - July 31, 2012
Postgraduate Certificate, Computer Graphics and Interactive at Infnet Institute
January 11, 2030 - December 9, 2025
BA, Graphic Design at UDESC
January 1, 2000 - January 1, 2005
MA, Design for Communication at University of Westminster
April 1, 2011 - July 1, 2012
Postgraduate Certificate, Computer Graphics and Interactive at Infnet Institute
April 1, 2007 - December 1, 2008

Qualifications

Adobe Specialist
January 1, 2020 - December 9, 2025
Digital Marketing Specialist
January 1, 2019 - December 9, 2025
Curso Abril de jornalismo
January 11, 2030 - December 9, 2025
Adobe Specialist
January 1, 2020 - February 15, 2026
Digital Marketing Specialist
January 1, 2019 - February 15, 2026
D&AD New Blood
January 1, 2013 - February 15, 2026
ADG Brasil – Bienal de Design Gráfico
January 1, 2004 - February 15, 2026

Industry Experience

Retail, Consumer Goods, Other, Media & Entertainment, Software & Internet, Professional Services, Manufacturing, Education
    paper Senior Graphic & Digital Designer – CASA DI CAMPARA

    As the main designer at CASA DI CAMPARA, I lead the creative development and execution of all visual assets across print and digital platforms, ensuring brand consistency and innovation. My role spans multiple disciplines, combining packaging design, branding, digital marketing, and print production to elevate the brand’s presence and engagement.

    Key Responsibilities:
    Packaging & Print Design:

    Creation of packaging designs, labels, tags, and POS displays that align with the brand’s identity and enhance product presentation.
    Development of catalogs, printing patterns, outdoor advertising, and promotional materials to strengthen brand visibility.
    Oversight of print production, ensuring high-quality execution across all tangible brand assets.
    Digital Graphic Design & Advertising:

    Conceptualization and design of media for paid campaigns, including banners, posts, and ads for Google Ads, Pinterest, and LinkedIn.
    Creation of engaging social media content, including animations for Instagram Stories, TikTok, and dynamic ad formats.
    Development of feed concept content, ensuring cohesive visual storytelling across all digital platforms.
    Web & Digital Content Management:

    Regular website updates, optimizing UX/UI design and maintaining an up-to-date brand presence.
    Collaboration with marketing teams to integrate visual assets into multi-channel campaigns.