I am a specialist in Art Direction, Visual Merchandising, and Trade Marketing with 17 years of experience in the fashion retail industry and over 20 years as a Graphic Designer. I have a solid background in visual merchandising, trade marketing, and visual planning for retail displays, translating brand identity into impactful consumer experiences. I bring an analytical and creative approach, leading multidisciplinary teams to develop strategic actions in trade marketing, visual communication, and in-store experiences that drive engagement and sales. I enjoy fostering teamwork and creating innovative visual strategies that strengthen brand presence across platforms.

Renato de Almeida Fernandes Ribeiro

I am a specialist in Art Direction, Visual Merchandising, and Trade Marketing with 17 years of experience in the fashion retail industry and over 20 years as a Graphic Designer. I have a solid background in visual merchandising, trade marketing, and visual planning for retail displays, translating brand identity into impactful consumer experiences. I bring an analytical and creative approach, leading multidisciplinary teams to develop strategic actions in trade marketing, visual communication, and in-store experiences that drive engagement and sales. I enjoy fostering teamwork and creating innovative visual strategies that strengthen brand presence across platforms.

Available to hire

I am a specialist in Art Direction, Visual Merchandising, and Trade Marketing with 17 years of experience in the fashion retail industry and over 20 years as a Graphic Designer. I have a solid background in visual merchandising, trade marketing, and visual planning for retail displays, translating brand identity into impactful consumer experiences.

I bring an analytical and creative approach, leading multidisciplinary teams to develop strategic actions in trade marketing, visual communication, and in-store experiences that drive engagement and sales. I enjoy fostering teamwork and creating innovative visual strategies that strengthen brand presence across platforms.

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Language

English
Advanced
Portuguese
Fluent

Work Experience

Visual Merchandising Project Coordinator at ARAMIS
September 30, 2024 - July 18, 2025
Led projects involving set design, materials, in-store communication, trade marketing, and activations, ensuring brand consistency and consumer engagement. Oversaw creative strategy, execution, and performance analysis. Managed resource optimization and alignment between trade marketing and visual merchandising. Ensured synchronized implementation of the commercial calendar across all store formats including owned, franchises, outlets, showrooms, and duty-free.
Project Analyst at ARAMIS
October 1, 2022 - July 18, 2025
Developed trade marketing and visual communication projects from concept to execution. Strengthened brand presence through innovative visual strategies.
Product Development Manager at NERDSTORE
May 1, 2018 - July 18, 2025
Managed brand identity and product development to create market impact. Led design teams, suppliers, and alignment with the marketing team.
Senior Visual Designer at NEW ERA CAP
December 31, 2014 - July 18, 2025
Senior Visual Designer at IÓDICE
December 31, 2014 - July 18, 2025
Visual Designer at VALDAC
December 31, 2012 - July 18, 2025
Senior Graphic Designer at TNG
December 31, 2010 - July 18, 2025
Graphic Designer at CALVIN KLEIN
December 31, 2008 - July 18, 2025
Graphic Designer at OPERAROCK
December 31, 2007 - July 18, 2025

Education

Bachelor's Degree at Mackenzie University
January 1, 2002 - December 31, 2006

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Consumer Goods, Professional Services