Hi, I’m Renato Alfer Ribeiro, a Visual Designer and Art Direction specialist with 17 years of experience in fashion retail, visual merchandising, and trade marketing. I translate concepts and trends into commercially effective visual solutions across brand identity, print and pattern design, and point-of-sale communication. I blend artistic vision with strategic thinking to deliver consistent brand experiences from concept development to in-store execution. I excel at leading creative strategy, managing production and vendor relationships, and coordinating multi-format rollouts across store networks. My work spans visual merchandising, trade marketing initiatives, and brand activations, always focusing on cohesive, impactful retail experiences that connect with customers.

Renato Alfer Ribeiro

Hi, I’m Renato Alfer Ribeiro, a Visual Designer and Art Direction specialist with 17 years of experience in fashion retail, visual merchandising, and trade marketing. I translate concepts and trends into commercially effective visual solutions across brand identity, print and pattern design, and point-of-sale communication. I blend artistic vision with strategic thinking to deliver consistent brand experiences from concept development to in-store execution. I excel at leading creative strategy, managing production and vendor relationships, and coordinating multi-format rollouts across store networks. My work spans visual merchandising, trade marketing initiatives, and brand activations, always focusing on cohesive, impactful retail experiences that connect with customers.

Available to hire

Hi, I’m Renato Alfer Ribeiro, a Visual Designer and Art Direction specialist with 17 years of experience in fashion retail, visual merchandising, and trade marketing. I translate concepts and trends into commercially effective visual solutions across brand identity, print and pattern design, and point-of-sale communication. I blend artistic vision with strategic thinking to deliver consistent brand experiences from concept development to in-store execution.

I excel at leading creative strategy, managing production and vendor relationships, and coordinating multi-format rollouts across store networks. My work spans visual merchandising, trade marketing initiatives, and brand activations, always focusing on cohesive, impactful retail experiences that connect with customers.

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Language

English
Fluent
Portuguese
Fluent

Work Experience

Visual Merchandising Project Coordinator at ARAMIS
September 30, 2024 - July 18, 2025
Led projects involving set design, materials, in-store communication, trade marketing, and activations, ensuring brand consistency and consumer engagement. Oversaw creative strategy, execution, and performance analysis. Managed resource optimization and alignment between trade marketing and visual merchandising. Ensured synchronized implementation of the commercial calendar across all store formats including owned, franchises, outlets, showrooms, and duty-free.
Project Analyst at ARAMIS
October 1, 2022 - July 18, 2025
Developed trade marketing and visual communication projects from concept to execution. Strengthened brand presence through innovative visual strategies.
Product Development Manager at NERDSTORE
May 1, 2018 - July 18, 2025
Managed brand identity and product development to create market impact. Led design teams, suppliers, and alignment with the marketing team.
Senior Visual Designer at NEW ERA CAP
December 31, 2014 - July 18, 2025
Senior Visual Designer at IÓDICE
December 31, 2014 - July 18, 2025
Visual Designer at VALDAC
December 31, 2012 - July 18, 2025
Senior Graphic Designer at TNG
December 31, 2010 - July 18, 2025
Graphic Designer at CALVIN KLEIN
December 31, 2008 - July 18, 2025
Graphic Designer at OPERAROCK
December 31, 2007 - July 18, 2025
Visual Merchandising Project Coordinator at ARAMIS
October 1, 2022 - September 1, 2024
Led visual merchandising, scenography, POS & Retail Communication, trade marketing initiatives, and brand activations; managed creative strategy, execution, performance analysis, and coordinated synchronized rollouts across all store formats.
Product Development Manager at NERDSTORE
March 1, 2017 - May 1, 2018
Managed brand identity and product development with focus on market impact; led design teams, suppliers, and cross-functional alignment with marketing.
Senior Visual Designer at IÓDICE
January 1, 2013 - January 1, 2014
Senior Visual Designer responsible for visual language and art direction across product lines.
Visual Designer at VALDAC LTDA
January 1, 2010 - January 1, 2012
Visual Designer supporting brand visuals, print and retail communication.
Senior Graphic Designer at TNG
January 1, 2008 - January 1, 2010
Senior Graphic Designer handling design direction for campaigns and brand materials.
Graphic Designer at CALVIN KLEIN
January 1, 2007 - January 1, 2008
Graphic Designer contributing to brand visuals and print collateral.
Graphic Designer at OPERAROCK
January 1, 2005 - January 1, 2007
Graphic Designer involved in visual output and layout for marketing assets.

Education

Bachelor's Degree at Mackenzie University
January 1, 2002 - December 31, 2006
Bachelor's Degree in Advertising and Marketing at Universidade Presbiteriana Mackenzie
January 1, 2002 - January 1, 2006
Bachelor's Degree in Advertising and Marketing at Universidade Presbiteriana Mackenzie
January 1, 2002 - January 1, 2006

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Consumer Goods, Professional Services