Available to hire
Creative Executive and Art Director with 30+ years of experience shaping brand vision, identity, and strategic direction across B2B and B2C markets. I transform initial concepts into scalable, international brand experiences that resonate globally and across cultures, bridging creativity with measurable business impact.
I lead cross-functional teams and partner closely with product, marketing, engineering, and external stakeholders to accelerate time-to-market. I specialize in cohesive visual systems, editorial and campaign design, and modern AI-assisted production workflows to tackle complex business challenges through compelling visual narratives.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
English
Advanced
Work Experience
Honorable Mention Design & Multimedia Manager at Mexico Business (www.mexicobusiness.mx)
January 1, 2026 - April 1, 20263-month project managing networking events and a B2B business intelligence platform connecting investors, executives, and key insights/opportunities in Mexico’s economy.
DOOH/OOH Design Manager at MEXICO Business / Hogarth (company not explicitly specified for this role)
January 1, 2020 - January 1, 2021Managed DOOH/OOH design delivery supporting campaign adaptation and execution for Mexico market rollouts.
Art Director (Freelance) at Hogarth Worldwide Mexico (www.hogarth.com)
January 1, 2019 - January 1, 2021Adapted and implemented global Netflix campaigns for the Mexican market, focusing on DOOH/OOH design execution and localization consistency.
Art Director at Hogarth Worldwide Mexico (www.hogarth.com)
January 1, 2019 - January 1, 2021Led localization and execution of high-impact global DOOH/OOH campaigns for major brands in the Mexican market. Ensured 100% brand alignment and accelerated campaign time-to-market. Leveraged WPP OpenAI platforms to optimize production workflows.
Design of graphic materials (Digital Marketing / Agency marketing communications) at TODO MKT (www.atodomkt.com)
January 1, 2014 - January 1, 2018Designed marketing and communications graphic materials for agency clients. Worked daily with Content and Marketing teams to ensure effective creative content and communication.
Senior Graphic Designer at MVS Radio (www.mvsradio.com)
January 1, 2011 - January 1, 2014Managed corporate identity for MVS Radio and generated/monitored campaigns across both digital and print channels, including Identity News (Carmen Aristegui), MVS shows, and MVS Golf.
Creative Director at CreativeRock Studio
January 1, 2008 - January 1, 2011Directed premium/luxury brand digital marketing and managed editorial and multimedia layout for iPad digital publications and luxury retail experiences (e.g., Palacio de Hierro). Managed premium brand presentation design and multimedia project direction.
Education
Master of Science (M.S.) Advertising and Communication at University Center for Communication (CUC)
January 1, 2013 - January 1, 2013Bachelor of Arts (B.A.) in Graphic Design at Universidad de las Américas Puebla (UDLAP)
January 1, 1996 - July 13, 2026Qualifications
Honorable Mention (Design & Multimedia Manager) — academic recognition (CUC postgraduate final average 10)
January 1, 2013 - July 13, 2026Industry Experience
Media & Entertainment, Professional Services
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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