Hi, I'm Rene Silva, a passionate Graphic, Branding & Apparel Designer with extensive experience in visual systems, typography, and digital design. I love telling compelling stories through design and have worked across various industries such as fashion, hospitality, and e-commerce to develop scalable brand identities and engaging visual languages. I enjoy collaborating with creative teams and clients to bring ideas to life, whether it's through innovative branding, responsive web design, or captivating social media content. With a background in fashion design and a flair for strategic visual communication, I aim to create memorable and effective brand experiences.…

Rene Silva

Hi, I'm Rene Silva, a passionate Graphic, Branding & Apparel Designer with extensive experience in visual systems, typography, and digital design. I love telling compelling stories through design and have worked across various industries such as fashion, hospitality, and e-commerce to develop scalable brand identities and engaging visual languages. I enjoy collaborating with creative teams and clients to bring ideas to life, whether it's through innovative branding, responsive web design, or captivating social media content. With a background in fashion design and a flair for strategic visual communication, I aim to create memorable and effective brand experiences.…

Available to hire

Hi, I’m Rene Silva, a passionate Graphic, Branding & Apparel Designer with extensive experience in visual systems, typography, and digital design. I love telling compelling stories through design and have worked across various industries such as fashion, hospitality, and e-commerce to develop scalable brand identities and engaging visual languages.

I enjoy collaborating with creative teams and clients to bring ideas to life, whether it’s through innovative branding, responsive web design, or captivating social media content. With a background in fashion design and a flair for strategic visual communication, I aim to create memorable and effective brand experiences.

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Language

Spanish; Castilian
Fluent
English
Fluent

Work Experience

Graphic Branding & Design Specialist - Freelance at Freelance
March 1, 2019 - June 5, 2024
Designed comprehensive brand identity systems, including logo marks, typography hierarchies, color palettes, and digital assets for hospitality, apparel, and consumer goods brands. Developed high-converting visual content strategies, including dynamic social media graphics, UI components, and motion graphics, leading to increased brand awareness and conversion rates. Created responsive UI/UX wireframes and mockups, optimizing user experience for brand websites and e-commerce. Produced technical design documentation, including digital prototypes, tech packs, and systematic design guides for scalable production. Clients included Angel Maternity (AUS & USA), Casa Magu Merida (MX), Three Sixty Six (Amazon - USA & Canada), and N. Martino Golf (USA).
Co-Founder | Creative Director at MAGUGOODS LLC
January 1, 2023 - June 5, 2024
Established and executed Casa Magu & MaguGoods.com’s brand identity system, ensuring cohesive visual storytelling and digital presence. Led UX/UI strategy for MaguGoods.com, enhancing site navigation, visual hierarchy, and overall customer experience. Developed multi-sensory brand experiences, integrating graphic design, spatial branding, and immersive storytelling for boutique hospitality spaces.
Lead Designer | Product Development Manager at Three Sixty Six & Foresight Maternity (Amazon)
March 1, 2019 - December 31, 2022
Directed visual identity and design systems for three private-label Amazon brands, creating scalable branding assets. Designed trend-driven seasonal assortments, prototypes, and production-ready tech packs. Conducted market research and visual mapping to enhance product positioning.
Design Director | Sr. Designer at Apartment 9 (Kohl’s)
August 1, 2016 - November 30, 2018
Spearheaded the Apartment 9 rebrand, developing a unified brand architecture and systematic design strategy. Led multi-disciplinary collaboration across CAD, pre-production, and sourcing teams to ensure visual consistency. Conducted typographic explorations and layout systems for packaging, branding, and digital marketing assets. Directed bi-annual development trips to Asia, overseeing material selections, digital prototyping, and systematic execution.
Senior Designer | Designer at Metaphor, Jaclyn Smith, Attention (Sears Holdings Corporation)
July 1, 2011 - July 31, 2016
Developed and launched the Metaphor Label, implementing a modular design system for branding across apparel, footwear, and accessories. Created visual trend reports, digital color stories, and systematic graphic assets to inform design direction across labels. Managed offshore production with factories to execute scalable design solutions from prototyping to final delivery.
Graphic Branding & Design Specialist - Freelance at Self-employed
March 1, 2019 - June 9, 2024
Designed comprehensive brand identity systems, including logo marks, typography hierarchies, color palettes, and digital assets for hospitality, apparel, and consumer goods brands. Developed high-converting visual content strategies, including dynamic social media graphics, UI components, and motion graphics, leading to increased brand awareness and conversion rates. Created responsive UI/UX wireframes and mockups, optimizing user experience for brand websites and e-commerce. Produced technical design documentation, including digital prototypes, tech packs, and systematic design guides for scalable production. Clients included Angel Maternity (AUS & USA), Casa Magu Merida (MX), Three Sixty Six (Amazon - USA & Canada), and N. Martino Golf (USA).
Co-Founder | Creative Director at MAGUGOODS LLC
January 1, 2023 - June 9, 2024
Established and executed Casa Magu & MaguGoods.com’s brand identity system, ensuring cohesive visual storytelling and digital presence. Led UX/UI strategy for MaguGoods.com, enhancing site navigation, visual hierarchy, and overall customer experience. Developed multi-sensory brand experiences, integrating graphic design, spatial branding, and immersive storytelling for boutique hospitality spaces.
Lead Designer | Product Development Manager at Three Sixty Six & Foresight Maternity (Amazon)
March 1, 2019 - December 31, 2022
Directed visual identity and design systems for three private-label Amazon brands, creating scalable branding assets. Designed trend-driven seasonal assortments, prototypes, and production-ready tech packs. Conducted market research and visual mapping to enhance product positioning.
Design Director | Sr. Designer at Apartment 9 (Kohl’s)
August 1, 2016 - November 30, 2018
Spearheaded the Apartment 9 rebrand, developing a unified brand architecture and systematic design strategy. Led multi-disciplinary collaboration across CAD, pre-production, and sourcing teams to ensure visual consistency. Conducted typographic explorations and layout systems for packaging, branding, and digital marketing assets. Directed bi-annual development trips to Asia, overseeing material selections, digital prototyping, and systematic execution.
Senior Designer | Designer at Metaphor, Jaclyn Smith, Attention (Sears Holdings Corporation)
July 1, 2011 - July 31, 2016
Developed and launched the Metaphor Label, implementing a modular design system for branding across apparel, footwear, and accessories. Created visual trend reports, digital color stories, and systematic graphic assets to inform design direction across labels. Managed offshore production with factories to execute scalable design solutions from prototyping to final delivery.

Education

Associate of Arts Degree at Fashion Institute of Design & Merchandising (FIDM)
January 1, 2006 - December 31, 2008

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Consumer Goods, Travel & Hospitality, Media & Entertainment