Available to hire
I’m Renise Cheng, a seasoned marketer with over 13 years of experience spanning digital marketing, PR, and brand management. I excel in strategic planning, campaign execution, performance analytics, and online sales optimization, and I’ve led brand initiatives across digital, eCommerce, and social platforms for U.S. and Canadian markets, including META and Xiaohongshu. I thrive in cross-functional environments and am passionate about turning data into growth opportunities for consumer brands.
Across roles at Vitasoy North America, Fairweather, Mayborn, A.S. Watson, Reckitt, and with P&G-affiliated agencies, I’ve built, managed, and optimized campaigns, partnerships, and influencer programs, delivering measurable growth and strong brand equity. I enjoy leading teams and collaborating with partners to drive results in fast-paced environments.
Experience Level
Language
English
Fluent
Chinese
Fluent
Work Experience
Marketing Assistant at Vitasoy North America Inc.
February 1, 2025 - September 1, 2025Led brand awareness initiatives across digital, eCommerce, and social platforms for the U.S. and Canadian markets. Executed campaigns, optimized performance, and managed content calendars. Coordinated promotions and influencer campaigns, and supported events to drive engagement and business growth. Collaborated with partners to ensure cohesive brand messaging across META and Xiaohongshu channels and digital storefronts.
Marketing Specialist at Fairweather (INC Group)
August 1, 2024 - January 1, 2025Developed and managed social media strategies to boost brand visibility and engagement for Fairweather and Canada Weather Gear. Created and scheduled content, tracked performance, and optimized campaigns based on analytics. Coordinated with influencers, monitored trends, and collaborated on eCommerce initiatives to drive sales.
Consumer Marketing Manager at Mayborn Group Limited – Tommee Tippee
August 1, 2021 - April 1, 2024Drove APAC regional marketing strategies, managed digital platforms, marketing collateral, and social channels. Led performance marketing activations, CRM campaigns, global partnerships, and budget optimization. Achieved 186% YOY revenue growth for Asia Power SKUs and boosted social livestreams with follower growth of 58%.
Assistant Marketing Manager, Digital at A.S. Watson Group
December 1, 2019 - July 1, 2021Spearheaded integrated online and offline marketing strategies; directed digital media efforts, e-commerce campaigns, and collaboration with agencies, stakeholders, and suppliers to enhance brand visibility and capitalize on business opportunities. Notable achievements include establishing the first Watsons’ supplier Facebook collaborative ad (5X CVR vs. standard FB ads) and launching the TMP eDM to win back lapsers, driving $119K in sales.
Assistant Digital Marketing Manager, Brand at Reckitt
January 1, 2019 - August 1, 2019Oversaw digital marketing for Mead Johnson, Dettol, Durex, Scholl, and Veet. Optimized social media, SEO/SEM, and programmatic advertising; managed agency partnerships and budgets; drove growth initiatives. Highlights included MJ: Aug BB Expo eCom to $3.4M, 22M+ impressions (2X plan) and +30% traffic; Dettol: led the ProFresh body wash eCoupon program with 7X target registrations and top HKTVmall product reviews.
Assistant Digital Marketing Manager at Mead Johnson Nutrition
August 1, 2018 - December 1, 2018Directed digital marketing strategy; optimized SEM, SEO, and programmatic advertising; managed agency relationships and budgets; collaborated with sales teams to identify growth opportunities. Led KOL support for the Low Sugar Campaign, achieving 29% trial registrations and reaching 18.5M+ people (+50% vs. past campaigns).
Consumer Engagement Marketing Executive, CRM & Digital at Mead Johnson Nutrition
March 1, 2015 - January 1, 2017Managed CRM and digital marketing strategies to boost consumer engagement; developed and executed online campaigns; directed social media, optimized SEO/SEM, and coordinated eCommerce promotions. Collaborated with cross-functional teams and agencies to enhance brand visibility and drive growth; launched record-setting initiatives such as a popup store and WeChat eCoupon program.
Account Executive at Flare Communications (P&G’s Appointed Agency)
December 1, 2013 - January 1, 2015Led PR initiatives, CRM events, and digital campaigns for SK-II, Aussie Haircare, Pandora, Philips Beauty, and EMPHASIS Jewellery. Managed press materials, event logistics, and marketing budgets while crafting strategic plans and fostering media relations.
Marketing Manager at LNL Consultant Services Ltd (P&G’s Appointed Agency)
October 1, 2012 - October 1, 2013Planned and executed PR campaigns, VIP events, roadshows, and strategic partnerships for brands such as SK-II, Perfect Watch, Towngas, and Vapura. Coordinated marketing collateral and digital assets; led data-driven marketing plans to optimize ROI.
Internship at NKFE Insurance Agency Co. Ltd.
July 1, 2010 - August 1, 2010Hands-on experience in underwriting, accounting, and customer servicing.
Retail Sales Associate at Hung Tat Hong Group Ltd / Citistore (Department Store)
July 1, 2008 - August 1, 2011Delivered exceptional customer service, drove sales, demonstrated product knowledge, and managed store operations.
Part-time Retail Sales Associate at Hung Tat Hong Group Ltd / Citistore (Department Store)
August 1, 2011 - September 1, 2011Part-time role focused on customer service and sales.
Retail Sales Associate (Part-time) at Hung Tat Hong Group Ltd / Citistore (Department Store)
August 1, 2011 - September 1, 2011 continued part-time sales responsibilities while maintaining customer service standards.
Intern at NKFE Insurance Agency Co. Ltd.
July 1, 2010 - August 31, 2010Underwriting, accounting, and customer service exposure.
Retail Sales Associate at Hung Tat Hong Group Ltd
July 1, 2008 - August 31, 2011Customer service oriented sales role; excelled in product knowledge and meeting sales targets.
Retail Sales Associate at Citistore (Department Store)
August 1, 2011 - September 30, 2011Customer service oriented sales role.
Assistant Digital Marketing Manager, Brand Senior Digital Marketing Executive Digital Marketing Executive Consumer Engagement Marketing Executive, CRM & Digital at Reckitt
March 1, 2015 - August 1, 2019Oversaw digital marketing strategies for brands including Mead Johnson, Dettol, Durex, Scholl, and Veet. Optimized social media, SEM, SEO, programmatic advertising, video content, and eCommerce campaigns; led agency partnerships, budget allocation, performance reporting, and cross-functional collaboration to drive growth.
Retail Sales Associate at Hung Tat Hong Group Ltd (Citistore) – Hong Kong SAR
July 1, 2008 - August 31, 2011Excelled in customer service, driving sales in retail; assisted diverse clientele, demonstrated product knowledge, met sales targets, and managed store operations.
Retail Sales Associate (Part-time) at Hung Tat Hong Group Ltd (Citistore) – Hong Kong SAR
August 1, 2011 - September 30, 2011Excelled in customer service, driving sales in retail; assisted diverse clientele, demonstrated product knowledge, met sales targets, and managed store operations.
Education
Bachelor of Arts (Hons) Marketing & Management at The University of Hull
January 11, 2030 - January 1, 2012Higher Diploma in Business Studies, Major in Marketing at The Chinese University of Hong Kong, School of Continuing and Professional Studies
January 11, 2030 - January 1, 2008Bachelor of Arts (Hons) Marketing & Management at The University of Hull
January 11, 2030 - January 1, 2012Higher Diploma in Business Studies, Major in Marketing at The Chinese University of Hong Kong, School of Continuing and Professional Studies
January 11, 2030 - January 1, 2008Bachelor of Arts (Hons) Marketing & Management at The University of Hull, United Kingdom
January 11, 2030 - January 1, 2012Higher Diploma in Business Studies, Major in Marketing at The Chinese University of Hong Kong, School of Continuing and Professional Studies
January 11, 2030 - January 1, 2008Bachelor of Arts (Hons) Marketing & Management at The University of Hull, United Kingdom
January 11, 2030 - January 1, 2012Higher Diploma in Business Studies, Major in Marketing at The Chinese University of Hong Kong, School of Continuing and Professional Studies
January 11, 2030 - January 1, 2008Qualifications
Industry Experience
Consumer Goods, Retail, Healthcare, Media & Entertainment, Professional Services, Software & Internet
Experience Level
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