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I am a senior marketing and communications professional with over 10 years of nonprofit digital marketing experience. I lead integrated strategies across paid, owned, and earned media for global networks, shaping donor journeys and storytelling that drive growth. I collaborate with fundraising, editorial, and IT teams to ensure brand consistency, content quality, and ROI measurement. I hold Meta Certified Media Planning Professional and Google Ads Search Certified Professional certifications, and I’m passionate about turning data into momentum for social impact.…I am a senior marketing and communications professional with over 10 years of nonprofit digital marketing experience. I lead integrated strategies across paid, owned, and earned media for global networks, shaping donor journeys and storytelling that drive growth. I collaborate with fundraising, editorial, and IT teams to ensure brand consistency, content quality, and ROI measurement. I hold Meta Certified Media Planning Professional and Google Ads Search Certified Professional certifications, and I’m passionate about turning data into momentum for social impact.

Renzo Mazzotti

Digital Marketer, Marketing Strategist, Social Media Manager, +2

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I am a senior marketing and communications professional with over 10 years of nonprofit digital marketing experience. I lead integrated strategies across paid, owned, and earned media for global networks, shaping donor journeys and storytelling that drive growth. I collaborate with fundraising, editorial, and IT teams to ensure brand consistency, content quality, and ROI measurement. I hold Meta Certified Media Planning Professional and Google Ads Search Certified Professional certifications, and I’m passionate about turning data into momentum for social impact.…I am a senior marketing and communications professional with over 10 years of nonprofit digital marketing experience. I lead integrated strategies across paid, owned, and earned media for global networks, shaping donor journeys and storytelling that drive growth. I collaborate with fundraising, editorial, and IT teams to ensure brand consistency, content quality, and ROI measurement. I hold Meta Certified Media Planning Professional and Google Ads Search Certified Professional certifications, and I’m passionate about turning data into momentum for social impact.

Available to hire

I am a senior marketing and communications professional with over 10 years of nonprofit digital marketing experience. I lead integrated strategies across paid, owned, and earned media for global networks, shaping donor journeys and storytelling that drive growth.

I collaborate with fundraising, editorial, and IT teams to ensure brand consistency, content quality, and ROI measurement. I hold Meta Certified Media Planning Professional and Google Ads Search Certified Professional certifications, and I’m passionate about turning data into momentum for social impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Italian

Fluent

Spanish; Castilian

Fluent

English

Fluent

Work Experience

Senior Digital Marketing Manager and Senior Online Project Manager at World Family Radio Maria (Nonprofit)

September 1, 2019 - Present

Led integrated marketing and communications strategy across paid, owned, and earned media for global nonprofit networks, reaching audiences in the US, Europe, Latin America, Africa, and Asia. Built and managed digital marketing projects with clear priorities and accountability, driving organizational growth. Partnered with fundraising teams to strengthen digital donor journeys and supporter engagement, aligning communications with development priorities. Collaborated with global editorial and IT teams to ensure brand consistency and messaging quality. Planned web platform strategy, content strategy, editorial calendars, and managed digital marketing teams. Oversaw budget allocation and measurement frameworks, collecting KPIs from each continent and reporting monthly to the VP to demonstrate ROI and campaign performance.

Digital Marketing Strategist and Online Project Manager at World Family Radio Maria (Nonprofit)

April 1, 2014 - September 1, 2019

Developed and executed integrated marketing campaigns across social media, digital platforms, and fundraising initiatives for a global nonprofit network. Partnered with editorial and fundraising teams to align content strategy with organizational goals. Managed analytics reporting and KPI tracking across continents, providing data-driven insights to senior leadership.

Paid Social Media Manager - Consultant at Walter Steiger

January 1, 2022 - January 1, 2025

Designed and executed comprehensive paid social media strategy, managing budgets and optimizing campaigns for luxury retail brands. Coordinated editorial calendar strategy and content planning with brand owners to ensure cohesive messaging.

Online Project Manager - Consultant at Gianluca Gallett o Dem. Campaign for N.E. US & Canada

January 1, 2012 - January 1, 2013

Managed digital communications and advocacy strategy for political campaign, including paid social media, email marketing, and supporter segmentation. Built and managed target audience engagement through mailing lists and digital outreach programs.

Sales Director & Project Manager - Co-Founder/Co-Owner at Greengraffiti (Now Jungle) / The Blue Cellar

January 1, 2007 - January 1, 2012

Co-founded Italy's first sustainable communication agency (now Jungle) and a web agency supporting Greengraffiti online projects. Led strategic planning, creative development, client management, and team coordination for integrated marketing campaigns.

Co-Founder/Co-Owner at The Blue Cellar

January 1, 2007 - January 1, 2012

Web agency supporting Greengraffiti online projects; led strategic planning, client management, and campaign execution for mission-driven campaigns.

Education

Laurea in Lingue e Cultura per l’Impresa (BSIB) with Applied Foreign Languages (Bachelor of Science in International Business) at Università degli Studi di Urbino

January 1, 2001 - January 1, 2005