Available to hire
Experienced communications professional with a demonstrated 10 years of history working in industries including professional development, recruitment, technology, lifestyle, marketing, education and finance sectors.
Skilled in Integrated Campaign Management, Project Management, Digital Marketing, SEO Content Writing/Editing, and Public Relations across B2B and B2C models. A strong media and communications professional with a Bachelor of Arts (Honours) in the English programme from Nanyang Technological University, Singapore as well as a Diploma in Media and Communication, from Singapore Polytechnic.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Beginner
Beginner
Beginner
Language
English
Fluent
Work Experience
Campaign Manager at Singapore Press Holdings Media (SPH Media)
January 1, 2024 - September 9, 2024Design and create fully integrated content marketing strategies that incorporate online and offline media channels. Manage the complete life cycle of multi-format, cross-platform content marketing projects for SPH Media’s news and lifestyle brands, including client pitches, project management, client management, performance supervision, and reporting. Contribute to ideation and pitch deck crafting. Manage internal stakeholders and external production partners to ensure content meets briefs, timelines, and budgets. Use data and analytics to shape strategy and action.
Communications Manager at KooBits Learning Pte Ltd
December 31, 2023 - July 22, 2025Executed B2C drip marketing campaigns for Asia, APAC, and RoW areas. Analyzed and reported campaign results with recommendations. Managed revenue performance and forecasting by region. Developed strategic content marketing plans for customer retention and subscription models. Managed campaign budgets and worked with external agencies/vendors. Coordinated with APAC and global marketing teams on projects. Handled all content and copywriting for B2C customer retention across multiple channels including EDMs, blogs, webinars, social media, and landing pages. Managed content localization and translation.
Content Writer & Marketing Associate at GrabJobs
November 30, 2022 - July 22, 2025Ideated, planned and drafted SEO optimized articles for GrabJobs’ Career Resources web page to increase visitor traffic to over 2 million users worldwide. Wrote recruitment-focused articles to boost backlinking efforts. Conducted secondary market research and sourced content partners to enhance publication efforts.
Content Writer at TAIGER
November 30, 2022 - July 22, 2025Wrote leadership tech articles for Taiger's blog. Conducted user, buyer, and competitor research for content development. Supported employer branding via copywriting for different media.
Content Writer at Legacy Financial Advisory
October 31, 2021 - July 22, 2025Planned, edited, and drafted landing site copy and SEO articles on insurance, investment, and related topics for both internal and external publishing.
Writer & Research Assistant at StrengthsAsia
August 31, 2020 - July 22, 2025Authored and published SEO optimized articles on professional development and coaching. Crafted content and marketing plans for international live broadcasts. Created copywriting for social/digital marketing on Facebook and LinkedIn. Facilitated workshops for clients.
Content Writer Intern at MediaOne Business Group
November 30, 2019 - July 22, 2025Produced SEO-optimized content for websites, landing pages, blogs, and social media ads. Researched markets and industries to devise content/marketing strategies. Contributed to marketing concepts and content proposals with the team.
Writer at National Heritage Board/Whatsup Newspaper
September 30, 2019 - July 22, 2025Created and edited factual/historical articles for public education on Singapore’s cultural heritage through the National Heritage Board’s website.
Marketing Associate at Singapore Discovery Centre
June 30, 2018 - July 22, 2025Assisted in creating the firm's annual marketing report. Created editorial content for social media. Coordinated marketing material procurement through quoting and negotiating. Set up communication materials for events and publicity.
Public Relations Coordinator at Mercury Marketing & Comms
February 28, 2018 - July 22, 2025Worked in the fashion, luxury, and lifestyle sectors including Singapore’s biggest annual fashion event, Singapore Fashion Week. Crafted media releases, speeches, social media content, presentation pitches, and ideation pieces.
Events Marketing and Communications Manager at YPO
October 14, 2024 - PresentEducation
Bachelor of Arts (Honours) at Nanyang Technological University (NTU)
January 1, 2011 - December 31, 2014Diploma at Singapore Polytechnic
January 1, 2007 - December 31, 2010Qualifications
Boon Lay Community Club Scholarship Award
January 1, 2021 - December 31, 2021Khoo Teck Quee Award
August 1, 2020 - December 31, 2020Industry Experience
Media & Entertainment, Education, Professional Services, Financial Services, Consumer Goods
The CliftonStrengths (StrengthsFinder) Context talent theme is one of 34 unique talent themes in the Gallup StrengthsFinder Assessment. A guide to understanding the CliftonStrengths (StrengthsFinder) Context talent theme Gallup’s StrengthsFinder…
Hire a Marketing Strategist
We have the best marketing strategist experts on Twine. Hire a marketing strategist in Singapore today.