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I’m Rex Ibook Eyoita, a results-driven GTM and Growth executive with 10+ years leading marketing, sales, and product initiatives across B2B, corporate, and tech environments. I design data-driven digital campaigns and sales enablement programs that accelerate pipeline growth, attract seed investment, and directly support revenue objectives. I leverage AI/LLM-powered market segmentation and CRM adoption to drive product innovation and market reach. I thrive in cross-functional teams, aligning Marketing and Sales to create unified revenue frameworks, scale SaaS products, and elevate brand presence across markets. My focus is on actionable strategy, measurable outcomes, and friendly collaboration to turn complex problems into clear, revenue-generating opportunities.…I’m Rex Ibook Eyoita, a results-driven GTM and Growth executive with 10+ years leading marketing, sales, and product initiatives across B2B, corporate, and tech environments. I design data-driven digital campaigns and sales enablement programs that accelerate pipeline growth, attract seed investment, and directly support revenue objectives. I leverage AI/LLM-powered market segmentation and CRM adoption to drive product innovation and market reach. I thrive in cross-functional teams, aligning Marketing and Sales to create unified revenue frameworks, scale SaaS products, and elevate brand presence across markets. My focus is on actionable strategy, measurable outcomes, and friendly collaboration to turn complex problems into clear, revenue-generating opportunities.

Rex Ibook Eyoita

Brand Strategist, Marketing Strategist, Content Strategist, +7

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I’m Rex Ibook Eyoita, a results-driven GTM and Growth executive with 10+ years leading marketing, sales, and product initiatives across B2B, corporate, and tech environments. I design data-driven digital campaigns and sales enablement programs that accelerate pipeline growth, attract seed investment, and directly support revenue objectives. I leverage AI/LLM-powered market segmentation and CRM adoption to drive product innovation and market reach. I thrive in cross-functional teams, aligning Marketing and Sales to create unified revenue frameworks, scale SaaS products, and elevate brand presence across markets. My focus is on actionable strategy, measurable outcomes, and friendly collaboration to turn complex problems into clear, revenue-generating opportunities.…I’m Rex Ibook Eyoita, a results-driven GTM and Growth executive with 10+ years leading marketing, sales, and product initiatives across B2B, corporate, and tech environments. I design data-driven digital campaigns and sales enablement programs that accelerate pipeline growth, attract seed investment, and directly support revenue objectives. I leverage AI/LLM-powered market segmentation and CRM adoption to drive product innovation and market reach. I thrive in cross-functional teams, aligning Marketing and Sales to create unified revenue frameworks, scale SaaS products, and elevate brand presence across markets. My focus is on actionable strategy, measurable outcomes, and friendly collaboration to turn complex problems into clear, revenue-generating opportunities.

Available to hire

I’m Rex Ibook Eyoita, a results-driven GTM and Growth executive with 10+ years leading marketing, sales, and product initiatives across B2B, corporate, and tech environments. I design data-driven digital campaigns and sales enablement programs that accelerate pipeline growth, attract seed investment, and directly support revenue objectives. I leverage AI/LLM-powered market segmentation and CRM adoption to drive product innovation and market reach.

I thrive in cross-functional teams, aligning Marketing and Sales to create unified revenue frameworks, scale SaaS products, and elevate brand presence across markets. My focus is on actionable strategy, measurable outcomes, and friendly collaboration to turn complex problems into clear, revenue-generating opportunities.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Work Experience

Senior Marketing and Sales Consultant at Growlinks

March 1, 2024 - Present

Directed strategic planning, led business development activities, and established processes to align Marketing and Sales, creating a unified revenue-generation framework. Accelerated the sales cycle and increased quarterly revenue by 29% by implementing a CRM system and integrating marketing intelligence to establish a data-driven GTM strategy. Managed teams and projects, while driving brand consistency across multiple channels.

Head, Marketing, Communications and Branding at Nigerian Institute of Chartered Arbitrators

January 1, 2018 - March 1, 2024

Drove member-retention and loyalty strategy, improving engagement/adoption metrics by 45% and increasing institutional visibility by 60%. Managed the demand generation funnel for the Annual Conference, leveraging cross-platform PPC, email, and social media campaigns to drive a 36% increase in qualified lead generation volume. Led a creative team to develop consistent brand messaging and media content.

Chief Marketing Officer / Product Lead at TechAdvance

August 1, 2016 - October 1, 2017

Developed and executed a Product Marketing strategy that attracted and secured a $350k seed investment, directly enabling product scaling and expansion. Led strategic market penetration initiatives and managed scalability assessments, resulting in 15% regional growth and facilitating a merger and acquisition (M&A) of REVOPT Nigeria.

Creative Director at Venture Garden Group

January 1, 2016 - August 1, 2016

Defined visual and brand direction for all marketing campaigns, resulting in a 20% increase in brand visibility. Led the creative team in the execution of corporate branding and marketing collateral.

Creative Director / Co-Founder at Level7

January 1, 2015 - December 1, 2015

Co-founded a creative strategy firm focused on marketing innovation and digital campaigns.