Reza Rahmani

Identified pain points through user interviews and translated insights into personas and flows. Created wireframes and high-fidelity prototypes in Figma. Built key features: dashboard, athlete profiles, training plans, nutrition logs, and messaging. Conducted usability testing and refined task flows based on feedback.

Led visual refreshes and layout strategies that improved user engagement by 70%. Strategically managed the end-to-end execution of 50+ large-scale trade shows and events, overseeing logistics, vendor relations, and cross-functional team coordination to ensure seamless execution. Led and mentored a team of over 12 designers (graphic, web, booth), leveraging their skills to deliver high-impact visual solutions that supported overall event goals. Collaborated with marketing and engineering teams to align visuals with user goals and introduced design workflows to streamline cross-team collaboration. Applied UX principles to design visitor journeys, booth navigation flows, and digital touchpoints, tailoring experiences to different industries, audiences, and exhibitor needs. Secured the Iran Fair Poster Competition (2023) award for BRP with innovative print designs.

Collaborated with creative and technical teams to produce multi-platform campaigns, resulting in two wins for the UFI International Fair Poster Competition (2011, 2015). Created multi-platform campaigns for major events, balancing user attention and business goals. Designed wayfinding and signage systems informed by user behavior patterns, improving visitor navigation and reducing confusion across large exhibition spaces. Created branding assets for the exhibition: logos, color palettes, typography, and style guides. Collaborated effectively with print vendors.