I started my career at the intersection of software and visual communication, designing branding, wayfinding, and multi-platform campaigns for large exhibitions. Over time, my role expanded into leading visual strategy for 50+ major events, where I collaborated with marketing and engineering teams, improved engagement by 70%, and guided a multidisciplinary design team.
These experiences strengthened my ability to understand user behavior, communicate complex information clearly, and design cohesive end-to-end experiences. Building on this foundation, I transitioned into UX/UI through formal training and hands-on product work, including user research, flows, wireframes, and high-fidelity prototypes. Today, I combine technical thinking, visual storytelling, and human-centered design to create intuitive, accessible digital products.
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