I started my career at the intersection of software and visual communication, designing branding, wayfinding, and multi-platform campaigns for large exhibitions. Over time, my role expanded into leading visual strategy for 50+ major events, where I collaborated with marketing and engineering teams, improved engagement by 70%, and guided a multidisciplinary design team. These experiences strengthened my ability to understand user behavior, communicate complex information clearly, and design cohesive end-to-end experiences. Building on this foundation, I transitioned into UX/UI through formal training and hands-on product work, including user research, flows, wireframes, and high-fidelity prototypes. Today, I combine technical thinking, visual storytelling, and human-centered design to create intuitive, accessible digital products.

Reza Rahmani

I started my career at the intersection of software and visual communication, designing branding, wayfinding, and multi-platform campaigns for large exhibitions. Over time, my role expanded into leading visual strategy for 50+ major events, where I collaborated with marketing and engineering teams, improved engagement by 70%, and guided a multidisciplinary design team. These experiences strengthened my ability to understand user behavior, communicate complex information clearly, and design cohesive end-to-end experiences. Building on this foundation, I transitioned into UX/UI through formal training and hands-on product work, including user research, flows, wireframes, and high-fidelity prototypes. Today, I combine technical thinking, visual storytelling, and human-centered design to create intuitive, accessible digital products.

Available to hire

I started my career at the intersection of software and visual communication, designing branding, wayfinding, and multi-platform campaigns for large exhibitions. Over time, my role expanded into leading visual strategy for 50+ major events, where I collaborated with marketing and engineering teams, improved engagement by 70%, and guided a multidisciplinary design team.

These experiences strengthened my ability to understand user behavior, communicate complex information clearly, and design cohesive end-to-end experiences. Building on this foundation, I transitioned into UX/UI through formal training and hands-on product work, including user research, flows, wireframes, and high-fidelity prototypes. Today, I combine technical thinking, visual storytelling, and human-centered design to create intuitive, accessible digital products.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Advanced
Persian
Fluent
French
Intermediate

Work Experience

Visual Strategy Specialist at BRP Co.
January 1, 2016 - December 31, 2025
Led visual refreshes and layout strategies that improved user engagement by 70%. Strategically managed the end-to-end execution of 50+ large-scale trade shows and events, overseeing logistics, vendor relations, and cross-functional team coordination to ensure seamless execution. Led and mentored a team of over 12 designers (graphic, web, booth), leveraging their skills to deliver high-impact visual solutions that supported overall event goals. Collaborated with marketing and engineering teams to align visuals with user goals and introduced design workflows to streamline cross-team collaboration. Applied UX principles to design visitor journeys, booth navigation flows, and digital touchpoints, tailoring experiences to different industries, audiences, and exhibitor needs. Secured the Iran Fair Poster Competition (2023) award for BRP with innovative print designs.
Visual Communications Specialist / Event Asset Creator at Mashad International Exhibition Company (MIEC)
January 1, 2009 - December 31, 2016
Collaborated with creative and technical teams to produce multi-platform campaigns, resulting in two wins for the UFI International Fair Poster Competition (2011, 2015). Created multi-platform campaigns for major events, balancing user attention and business goals. Designed wayfinding and signage systems informed by user behavior patterns, improving visitor navigation and reducing confusion across large exhibition spaces. Created branding assets for the exhibition: logos, color palettes, typography, and style guides. Collaborated effectively with print vendors.
Sport Coach Assistant App – UX/UI Case Study at BrainStation
January 1, 2025 - Present
Identified pain points through user interviews and translated insights into personas and flows. Created wireframes and high-fidelity prototypes in Figma. Built key features: dashboard, athlete profiles, training plans, nutrition logs, and messaging. Conducted usability testing and refined task flows based on feedback.

Education

Bachelor of Software Engineering at University of Applied Science & Technology, Iran
January 11, 2030 - January 1, 2006

Qualifications

UX Design Certification
May 20, 2025 - July 21, 2025
Frontend with React Bootcamp
July 1, 2025 - December 24, 2025
User Experience Design Fundamentals
August 1, 2025 - December 24, 2025
Enterprise Design Thinking Practitioner
May 1, 2025 - December 24, 2025
Generative AI for Project Managers
May 1, 2025 - December 24, 2025

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Manufacturing, Retail, Education