Gabriel Santos

Developed organic-style and AI-generated content designed to strengthen brand positioning, increase audience trust, and improve performance through highly relatable and engagement-focused creatives. Created ads and VSLs across multiple brands, campaigns, and niches, ensuring creative consistency, high production quality, and alignment with broader marketing and performance strategies. Strategically integrated highly relatable B-rolls to reinforce emotional connection and audience identification. When suitable footage was unavailable, created custom AI-generated visuals to address customer pain points, increasing relatability and engagement. Contributed to the creative direction and execution of ad campaigns by producing organic-style and AI-generated short-form ads and VSLs, while developing multiple hook-based variations for A/B testing, improving thumbnail CTR and ad performance.

Ranked among the top 200 freelancers on 99Freelas, handling multiple professional-style projects simultaneously while maintaining quality, meeting deadlines, and earning multiple 5-star reviews across diverse clients and content formats, including films, mini-docs, conversion-focused ads and VSLs, social media content, and other formats.

Managed the full content production pipeline for a network of YouTube channels, including research, scripting, editing, publishing, and adapting content into vertical formats. Increased content output by over 100%, boosting upload frequency and overall channel performance. Contributed to videos reaching 100K+ views through optimized pacing and storytelling techniques.