Available to hire
I am a multi-disciplinary creative with a foundation in Information Technology. Over the years, I have built a career spanning social media management, photography, videography, graphic design, and production, always blending strategy with hands-on execution to tell compelling stories.
I thrive in collaborative environments, lead teams to deliver high-quality campaigns, and enjoy turning ideas into visually cohesive outputs. My toolset includes Canva, Photoshop, Premiere Pro, After Effects, CapCut, and more, and I value clear communication, client relationships, and measurable results.
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
English
Fluent
Work Experience
Senior Social Media Manager - Team Lead at Digitalfarm
September 1, 2021 - December 1, 2025Responsible for developing, executing, and optimising social media strategies while leading and mentoring a team of social media professionals. This role combines strategic oversight, hands-on content direction, performance analysis, and people management to ensure brand consistency, audience growth, and measurable business impact across all platforms. Key clients included Etihad Arena, Ethara, Yasalam After-race Concerts, The Games of the Future Abu Dhabi 2025, Image Nation Abu Dhabi, Abu Dhabi Film Commission, Professional Fighters League MENA, Qasr Al Watan; seasonal events included The Lion King (AE), Abu Dhabi Showdown Week, NBA Abu Dhabi Games, and more.
Art Director, Graphic Designer, Project Coordinator & Production Assistant at Contagious Inc.
June 1, 2014 - March 1, 2021Lead and support in client pitches for digital and TV advertising campaigns by developing concepts and delivering strategic presentations. Worked closely with a creative team to produce storyboards and visual design materials required for ongoing projects and key deliverables. Played an active role across pre-production, production and post-production, managing talent sourcing, project coordination and logistics—ensuring seamless execution through strong organisational and communication skills.
Photographer, Videographer, Content Editor, Client Relations and Creatives at Greentomato Productions
August 1, 2013 - March 1, 2021Responsible for leading on-site shoots, capturing high-quality visual content, and ensuring seamless event coverage. Manages client accounts and oversees all client communications, focusing on relationship building, customer satisfaction, and driving sales growth. Serves as the creative lead by directing shoots, providing art direction, and guiding overall visual storytelling to deliver compelling and cohesive outputs. Supports post-production and visual development, including video editing, poster design, wedding album layouts, and related wedding visuals, ensuring every deliverable meets both creative and commercial objectives.
Education
Bachelor of Science in Information Technology at Notre Dame of Dadiangas University
January 11, 2030 - January 1, 2012Qualifications
Industry Experience
Media & Entertainment, Professional Services, Other
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
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