Rhea Karia

Redesigned the lead-to-revenue model for HSBC’s affluent and mass-affluent wealth business, redefining data structures, qualification rules, status logic, ownership models, and operational workflows within a new integrated sales platform. Partnered with engineering, frontline staff (RMs and Sales Leaders), and financial advisory teams to align system capabilities, data models, and integration points into a scalable revenue management workflow.

Set the vision and led product strategy for Straatos: a blockchain-based carbon marketplace. Defined the platform's core thesis (North Star), MVP scope, go-to-market strategy, roadmap to scale, and commercial model. Rebuilt Chubb's customer engagement architecture (100k+ policyholders), replacing calendar-based batch marketing with a behaviour-driven CRM system built on event triggers, lifecycle logic, and real-time automation across marketing and ops. Led a citywide campaign for Chubb to promote end-of-life planning, generating 4M+ impressions and 10x more leads.

Built a D2C learning brand by spotting a gap in group-based, cost-effective soft-skills training and turning it into 'phygital' products. Took two flagship games (PITCH, NEGOTIATE) from concept to production to distribution (game design, research, manufacturing, packaging, and e-comm). Ran paid + organic growth and funnel experiments, cutting CPC by 6× and CPA by 50%. Drove partnerships and visibility through major HK communities and events (incl. TEDx, HKUST, Toastmasters).