I am a strategic marketing leader with a track record of solving complex marketing and product strategy challenges. I drive process improvements, align marketing execution with business goals, and foster cross-functional collaboration to deliver measurable results. I have established robust product management practices at companies like Adient, Metal-Era, and others, launching multiple products and shaping long-range roadmaps. I turn data and customer insights into actionable strategies that boost efficiency and market impact, and I have built customer experience programs to drive loyalty. I am also a Volunteer Master Gardener working to re-establish native prairie land with Wildlife In Need Center.

Richard L. Hein

I am a strategic marketing leader with a track record of solving complex marketing and product strategy challenges. I drive process improvements, align marketing execution with business goals, and foster cross-functional collaboration to deliver measurable results. I have established robust product management practices at companies like Adient, Metal-Era, and others, launching multiple products and shaping long-range roadmaps. I turn data and customer insights into actionable strategies that boost efficiency and market impact, and I have built customer experience programs to drive loyalty. I am also a Volunteer Master Gardener working to re-establish native prairie land with Wildlife In Need Center.

Available to hire

I am a strategic marketing leader with a track record of solving complex marketing and product strategy challenges. I drive process improvements, align marketing execution with business goals, and foster cross-functional collaboration to deliver measurable results.

I have established robust product management practices at companies like Adient, Metal-Era, and others, launching multiple products and shaping long-range roadmaps. I turn data and customer insights into actionable strategies that boost efficiency and market impact, and I have built customer experience programs to drive loyalty. I am also a Volunteer Master Gardener working to re-establish native prairie land with Wildlife In Need Center.

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Experience Level

Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate

Language

English
Fluent

Work Experience

Co-Founder at MARKETING WITH PROS LLC
September 1, 2024 - Present
Researched, developed, and implemented an online marketing strategy platform that provides self-directed courses, tools, and worksheets to help small to medium sized manufacturers, non-profits and entrepreneurs develop a comprehensive marketing strategy. 7 individual courses provide examples, exercises, and worksheets, leveraging proprietary AI prompts to generate a customized marketing strategy.
Director of Marketing at PALMER HAMILTON LLC
April 1, 2021 - October 1, 2025
Led all aspects of marketing and product management for a leading provider of design services and furniture for K-12 educational spaces, including food courts, Esports, and STEM/STEAM spaces. Implemented VOC, journey mapping, CRM utilization, internal and external communications, and sales enablement tools; managed a $500K budget with internal and external agency resources.
Vice President of Marketing at METAL-ERA LLC
October 1, 2018 - April 1, 2021
Led a team of 3 marketing professionals responsible for all marketing activities for a $70 million provider of engineered materials. Led NPD and new product introductions, launched a comprehensive 5-year product strategy, managed a $750K budget, and implemented a customer experience program with bi-annual customer surveys and a defined customer journey map.
Director, Global Product Management at ADIENT, PLC (Formerly Johnson Controls Automotive Experience)
February 1, 2017 - October 1, 2018
Led and implemented a global product management organization, framework, and practices for a $21B global leader in automotive seating. Defined long-term product and technology road map, identified acquisitions and partnerships, and documented global customer journey maps to inform sales, marketing, product strategy, and digital marketing. Launched 3 new products contributing $500M in lifecycle growth.
Director, Global Market and Customer Intelligence at JOHNSON CONTROLS, INC.
February 1, 2014 - February 1, 2017
Managed global market and customer intelligence processes, tools, and practices for Building Technologies and Solutions. Transformed market data into insights used to drive product and business strategy, and led a global CX program to improve loyalty and Net Promoter Scores.
Director, Global Marketing Strategy at JOHNSON CONTROLS, INC.
January 1, 2012 - February 1, 2014
Led global development and implementation of marketing, positioning, and sales tools for a flagship brand in building automation. Trained cross-functional teams on customer insights and delivered cost savings through optimized research and processes.
Global Product Director at THYSSEN KRUPP ELEVATOR
January 1, 2006 - December 31, 2011
Directed global product strategy and development for elevator systems across markets, leading long-term growth initiatives and cross-market product alignment.
Business Manager at COOPER POWER SYSTEMS
January 1, 2005 - December 31, 2006
Oversaw business activities and marketing support for electrical equipment products, contributing to market growth and profitability.
Business Manager at DANAHER CORPORATION
January 1, 2005 - December 31, 2006
Directed business operations and marketing initiatives for Bloomfield, CT-based organization, driving growth and market strategy.
Marketing Manager / Pricing and Market Research Manager / Process Leader / Sr. Product Specialist / Chemist at GENERAL ELECTRIC COMPANY
January 1, 1987 - December 31, 1999
Held multiple roles spanning marketing management, pricing/market research, process leadership, senior product specialization, and chemist responsibilities across GE divisions.

Education

Master of Business Administration (M.B.A.) at University of Wisconsin, La Crosse
September 1, 1987 - May 15, 1997
Bachelor of Science (B.S.), Chemistry at St. Cloud State University
September 2, 1982 - February 12, 1987

Qualifications

Six Sigma Black Belt
January 14, 2000 - December 20, 2000
New Product Development
January 11, 2030 - December 24, 2025
Customer Excellence
January 11, 2030 - December 24, 2025

Industry Experience

Manufacturing, Professional Services, Energy & Utilities