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Reuben Herzl is a documentary video producer and director. For over 8 years he has served nonprofits and businesses through his company, Groundmaking, creating short stories, fundraising campaigns, event reels, online ads, and more. He has collaborated with clients such as Google, The California Community Foundation, The San Diego Museum of Art, and Trust for Public Land. Reuben has spoken at the Nonprofit Storytelling Conference in 2019 and 2021, with talks titled “Video Production in Your Pocket" and "Compassionate Storytelling: Case Studies From a Nonprofit Documentary Producer." Prior to his video production career, Reuben was the Chief Creative Officer of Aclima, a technology company that builds air quality measurement networks for Google, the EPA, and the State of California. Prior to Aclima, Reuben worked as a designer in architecture studios in Philadelphia and Los Angeles. He holds a masters degree from the Yale School of Architecture and a bachelor's degree in International Economics from the University of California, San Diego.…Reuben Herzl is a documentary video producer and director. For over 8 years he has served nonprofits and businesses through his company, Groundmaking, creating short stories, fundraising campaigns, event reels, online ads, and more. He has collaborated with clients such as Google, The California Community Foundation, The San Diego Museum of Art, and Trust for Public Land. Reuben has spoken at the Nonprofit Storytelling Conference in 2019 and 2021, with talks titled “Video Production in Your Pocket" and "Compassionate Storytelling: Case Studies From a Nonprofit Documentary Producer." Prior to his video production career, Reuben was the Chief Creative Officer of Aclima, a technology company that builds air quality measurement networks for Google, the EPA, and the State of California. Prior to Aclima, Reuben worked as a designer in architecture studios in Philadelphia and Los Angeles. He holds a masters degree from the Yale School of Architecture and a bachelor's degree in International Economics from the University of California, San Diego.

Reuben Herzl

Filmmaker, Cinematographer, Creative Director, +2

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Reuben Herzl is a documentary video producer and director. For over 8 years he has served nonprofits and businesses through his company, Groundmaking, creating short stories, fundraising campaigns, event reels, online ads, and more. He has collaborated with clients such as Google, The California Community Foundation, The San Diego Museum of Art, and Trust for Public Land. Reuben has spoken at the Nonprofit Storytelling Conference in 2019 and 2021, with talks titled “Video Production in Your Pocket" and "Compassionate Storytelling: Case Studies From a Nonprofit Documentary Producer." Prior to his video production career, Reuben was the Chief Creative Officer of Aclima, a technology company that builds air quality measurement networks for Google, the EPA, and the State of California. Prior to Aclima, Reuben worked as a designer in architecture studios in Philadelphia and Los Angeles. He holds a masters degree from the Yale School of Architecture and a bachelor's degree in International Economics from the University of California, San Diego.…Reuben Herzl is a documentary video producer and director. For over 8 years he has served nonprofits and businesses through his company, Groundmaking, creating short stories, fundraising campaigns, event reels, online ads, and more. He has collaborated with clients such as Google, The California Community Foundation, The San Diego Museum of Art, and Trust for Public Land. Reuben has spoken at the Nonprofit Storytelling Conference in 2019 and 2021, with talks titled “Video Production in Your Pocket" and "Compassionate Storytelling: Case Studies From a Nonprofit Documentary Producer." Prior to his video production career, Reuben was the Chief Creative Officer of Aclima, a technology company that builds air quality measurement networks for Google, the EPA, and the State of California. Prior to Aclima, Reuben worked as a designer in architecture studios in Philadelphia and Los Angeles. He holds a masters degree from the Yale School of Architecture and a bachelor's degree in International Economics from the University of California, San Diego.

Available to hire

Reuben Herzl is a documentary video producer and director. For over 8 years he has served nonprofits and businesses through his company, Groundmaking, creating short stories, fundraising campaigns, event reels, online ads, and more. He has collaborated with clients such as Google, The California Community Foundation, The San Diego Museum of Art, and Trust for Public Land. Reuben has spoken at the Nonprofit Storytelling Conference in 2019 and 2021, with talks titled “Video Production in Your Pocket" and “Compassionate Storytelling: Case Studies From a Nonprofit Documentary Producer.”

Prior to his video production career, Reuben was the Chief Creative Officer of Aclima, a technology company that builds air quality measurement networks for Google, the EPA, and the State of California. Prior to Aclima, Reuben worked as a designer in architecture studios in Philadelphia and Los Angeles. He holds a masters degree from the Yale School of Architecture and a bachelor’s degree in International Economics from the University of California, San Diego.

Skills

Experience Level

Expert

Expert

Expert

Expert

Language

Spanish; Castilian

Advanced

Italian

Intermediate

Work Experience

Founder and Producer at Groundmaking, LLC

January 1, 2017 - Present

Groundmaking is a video production studio that helps nonprofits tell stories to raise money and move missions forward. Led by Reuben Herzl in Southern California; clients include Heluna Health, The Trust for Public Land, The California Community Foundation, and Koreatown Youth + Community Center.

Video Editor at GIVEWITH

February 1, 2020 - March 1, 2020

Provided editorial services for multiple nonprofits.

Co-Founder & Chief Creative Officer at A CLIMA INC.

January 1, 2012 - December 31, 2019

Responsible for imagining products and experiences, including industrial design, graphic design, brand messaging, and user experience design and development. Led external and internal video production. Provided leadership in strategic business development and support in evaluating future deployments. Clients included Google and the U.S. General Services Administration.

Project Coordinator at Clive Wilkinson Architects

January 1, 2011 - October 1, 2011

Production team member from design development through construction documentation. Project coordinator for the Clive Wilkinson Headquarters in Culver City (completed 2012).

Designer & Creative Director at Kanner Architects

January 1, 2010 - November 1, 2010

Staff designer supporting multiple projects including Bruce Ratner's home in Laguna Beach. Creative director of Stephen Kanner's Retrospective Exhibition at the A+D Museum (November 2010).