Hi, I’m Ho Rhu Pin, a Malaysian designer, illustrator, and educator with over a decade of experience in visual arts, creative direction, and design education. I specialize in IP design, merging storytelling, culture, and character development. I’m the Founder and Creative Director of Lazybeing, a street fashion and design brand known for the Lazybeing Sloth IP. I’ve collaborated on cross-cultural IP projects, such as Taoist deity IP infused with Javanese and Balinese elements, and I’m exploring diversity and symbolism through de(verse)ity. As both an artist and educator, I’m driven to use design as a bridge between culture, identity, and community, building characters, stories, and visual worlds that resonate with diverse audiences while inspiring the next generation of creatives.…

Ho Rhu Pin

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5.0 (1 review)

Hi, I’m Ho Rhu Pin, a Malaysian designer, illustrator, and educator with over a decade of experience in visual arts, creative direction, and design education. I specialize in IP design, merging storytelling, culture, and character development. I’m the Founder and Creative Director of Lazybeing, a street fashion and design brand known for the Lazybeing Sloth IP. I’ve collaborated on cross-cultural IP projects, such as Taoist deity IP infused with Javanese and Balinese elements, and I’m exploring diversity and symbolism through de(verse)ity. As both an artist and educator, I’m driven to use design as a bridge between culture, identity, and community, building characters, stories, and visual worlds that resonate with diverse audiences while inspiring the next generation of creatives.…

Available to hire

Hi, I’m Ho Rhu Pin, a Malaysian designer, illustrator, and educator with over a decade of experience in visual arts, creative direction, and design education.

I specialize in IP design, merging storytelling, culture, and character development. I’m the Founder and Creative Director of Lazybeing, a street fashion and design brand known for the Lazybeing Sloth IP. I’ve collaborated on cross-cultural IP projects, such as Taoist deity IP infused with Javanese and Balinese elements, and I’m exploring diversity and symbolism through de(verse)ity. As both an artist and educator, I’m driven to use design as a bridge between culture, identity, and community, building characters, stories, and visual worlds that resonate with diverse audiences while inspiring the next generation of creatives.

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Language

English
Fluent
Malay
Advanced
Chinese
Fluent

Work Experience

Lecturer at Han Chiang College
March 1, 2012 - December 1, 2016
Taught Typography, Corporate Identity Design, Packaging Design, Advertising Principles, Visual Communication, Editorial Design, Multimedia Marketing, Critical & Creative Thinking, History of Graphic Design, Drawing Studies, Computer-Aided Design, Color Theory, etc.
Part-time Lecturer at Han Chiang College
November 1, 2019 - March 1, 2020
Taught subjects including Typography, Corporate Identity Design, Packaging Design, Visual Communication, and related design courses; prepared lecture plans, tutorials, practical work, and student mentoring.
Part-time Lecturer at Segi University College (Penang)
July 1, 2015 - December 1, 2018
Lecture planning, preparation, research, tutorials, practical work, and student mentoring.
Founder / Creative Director at Lazybeing Branding & Design Solutions
August 1, 2015 - Present
Created and developed Lazybeing Sloth IP. Directed brand strategy, campaigns, merchandise design, and art direction. Managed creative production, marketing, and sales targets.
Business & Branding Director at Walnut Wellness by LeadinHealth (Healthcare/Tech)
November 1, 2019 - March 1, 2020
Strategized branding, design direction, and marketing visuals. Developed campaigns to enhance product identity and business growth.
Founder / Creative Director at Lazybeing (Street Fashion & Design Solutions)
August 1, 2015 - Present
Created and developed Lazybeing Sloth IP. Directed brand strategy, campaigns, merchandise design, and art direction. Managed creative production, marketing, and sales targets.
Business & Branding Director at Walnut Wellness by LeadinHealth
November 1, 2019 - March 1, 2020
Strategized branding, design direction, and marketing visuals. Developed campaigns to enhance product identity and business growth.

Education

Master of Visual Art & Design at Universiti Sains Malaysia
August 12, 2013 - August 12, 2015
Bachelor of Graphic Design & Multimedia at Universiti Tunku Abdul Rahman
May 15, 2008 - December 15, 2011

Qualifications

Adobe Certified Associate in Graphic Design & Illustration
January 1, 2018 - December 5, 2025
Adobe Certified Associate in Graphic Design & Illustration
January 1, 2018 - December 9, 2025
Adobe Certified Associate in Graphic Design & Illustration
January 11, 2030 - January 1, 2018

Industry Experience

Media & Entertainment, Education, Professional Services, Retail, Healthcare, Consumer Goods, Software & Internet, Other
    uniE621 Yayasan Naga Dwarah Nusantara: Deity IP Design
    I collaborated with Yayasan Naga Dwarah Nusantara (YNDN) in Surabaya to develop a comprehensive Intellectual Property (IP) universe featuring Deity characters. The project involved visualizing spiritual figures and cultural legends into a cohesive character set. My role focused on blending traditional Indonesian and Taoist iconography with modern character design standards to create a distinct visual identity for the foundation. branding illustrator designer IPdesign character Design…
    uniE621 Lazybeing Studio – Visual Identity Design
    Full brand identity design for Lazybeing Studio. I worked to translate the studio's core values into a cohesive visual system. This included conceptualizing the logo, defining the brand guidelines, and applying the new identity across various digital and print touchpoints to ensure brand consistency. branding graphicdesigner logo illustrator designer…
    uniE621 Tour Directions – Branding & Prospectus Design
    A complete branding and print design project for the Tour Directions platform (2013). I created a cohesive visual identity that extended across their business prospectus, partnership proposals, and digital assets. The layout utilizes a clean, icon-driven style to effectively communicate their value proposition to potential merchants and partners. branding logo graphicdesigner designer…
    uniE621 Character Concept Art: Chinese Zodiac Series
    A cohesive lineup of 12 characters based on the Chinese Zodiac animals. The project involved translating animal traits into distinct character personalities, ensuring a unified visual language across the full set. This 2022 portfolio piece demonstrates my ability to handle creature design, adaptation of folklore, and series-based consistency. illustrator artdirection characterdesign…
    paper Brand Identity System: Musou Studio (2025)
    Full brand identity design for Musou Studio (2025). The project scope covered logo conceptualization, color theory, typography selection, and collateral design (stationery & social media assets) to establish a distinct and professional market presence. BrandIdentity LogoDesign Corporateidentity Typography StationeryDesign, ArtDirection branding…
    uniE621 "No Bed of Roses" – Editorial & Cover Art Design
    For the No Bed of Roses project, I was commissioned to create a cover that captures the emotional tone of the story. Working closely with Clarity Publishing, I developed a unique visual direction that balances title legibility with evocative imagery. The final design successfully communicates the book’s genre and themes to its target audience. designer illustrator graphicdesigner bookcoverdesign…