Dynamic marketing professional with 7+ years of international experience across creative and financial industries. After building a strong foundation in SEO, copywriting, social media, and content strategy, I rose to Head of Content in the fintech sector, driving innovative campaigns and strategies.\n\nI’m now seeking a marketing role where I can leverage my expertise in social media management, marketing coordination, copywriting and creative storytelling to deliver impactful results.

Riana Alexandrou

Dynamic marketing professional with 7+ years of international experience across creative and financial industries. After building a strong foundation in SEO, copywriting, social media, and content strategy, I rose to Head of Content in the fintech sector, driving innovative campaigns and strategies.\n\nI’m now seeking a marketing role where I can leverage my expertise in social media management, marketing coordination, copywriting and creative storytelling to deliver impactful results.

Available to hire

Dynamic marketing professional with 7+ years of international experience across creative and financial industries. After building a strong foundation in SEO, copywriting, social media, and content strategy, I rose to Head of Content in the fintech sector, driving innovative campaigns and strategies.\n\nI’m now seeking a marketing role where I can leverage my expertise in social media management, marketing coordination, copywriting and creative storytelling to deliver impactful results.

See more

Language

English
Fluent

Work Experience

Head of Content at Keyway Investments (CAPEX, NAGA Group)
May 31, 2024 - September 28, 2025
Managed content creation and localization across the group, balancing cross-departmental requests and overseeing content production. Collaborated with Marketing and Sales to plan key campaigns, including Reddit IPO, Tata Technologies IPO, Black Friday, and Summer Bonus. Led the development and launch of customer Help Centers, creating user guide videos and blogs in collaboration with the Payments and Product teams to deliver a seamless user experience. Overhauled and created new content and flow in the new registrations email campaign funnel alongside the Head of Automations. Played a key role in the rare reverse-merger of two fintech companies of this caliber (NAGA Group and CAPEX.com). Generated over 700K FTDs and a reach of millions on social platforms in the Zach King “What’s Your Slice of the Market”. Record-breaking numbers with content produced for the Tata Technologies and Reddit IPO Campaigns for FTDs, open-rate, and trading volume.
Head of Content at Keyway Investments (CAPEX, NAGA Group)
May 31, 2024 - September 28, 2025
Led content creation and localization across CAPEX and the NAGA Group. Coordinated with Marketing and Sales to plan campaigns (Reddit IPO, Tata Technologies IPO, Black Friday, Summer Bonus). Built customer Help Centers with videos and blogs in collaboration with Payments and Product teams to improve UX. Overhauled and launched the new registrations email campaign funnel with Automations. Supported the rare reverse-merger of two fintechs. Generated over 700K FTDs and reached millions on social platforms; produced Tata Technologies and Reddit IPO content with strong open rates and trading volume.
Head of Content at Keyway Investments (CAPEX, NAGA Group)
May 1, 2024 - September 28, 2025
Directed content creation and localization across the group; partnered with Marketing and Sales to plan major campaigns (Reddit IPO, Tata Technologies IPO, Black Friday, Summer Bonus). Launched customer Help Centers with videos and blogs to improve UX; revamped onboarding emails in collaboration with Automations. Contributed to the rare reverse-merger of NAGA Group and CAPEX.com. Generated over 700K FTDs and reached millions on social with the Zach King 'What’s Your Slice of the Market' campaign; achieved record results on the Tata Technologies and Reddit IPO campaigns.
Head of Content at Keyway Investments (CAPEX, NAGA Group)
May 1, 2024 - September 28, 2025
Managed content creation and localization across the group, balancing cross-departmental requests and overseeing content production. Collaborated with Marketing and Sales to plan key campaigns, including Reddit IPO, Tata Technologies IPO, Black Friday, and Summer Bonus. Led development and launch of customer Help Centers, creating user guide videos and blogs in collaboration with the Payments and Product teams to deliver a seamless user experience. Overhauled and created new content and flow in the new registrations email campaign funnel alongside the Head of Automations. Played a key role in the rare reverse-merger of two fintech companies. Generated over 700K FTDs and a reach of millions on social platforms in the Zach King “What’s Your Slice of the Market”. Record-breaking numbers with content produced for the Tata Technologies and Reddit IPO Campaigns for FTDs, open-rate, and trading volume.
Creative Copywriter at Admirals
March 31, 2023 - September 28, 2025
Solely responsible for the creative content within Admirals holding 10 licenses worldwide. Spearheaded a new direction of pulling in a synergy of strategic and creative writing for PPC campaigns, landing pages, social media scripts, emails, and other marketing material. Directly influenced the rebranding tone with the Creative and Web teams on high-traffic webpages including the homepage.
Creative Copywriter at Admirals
March 31, 2023 - September 28, 2025
Spearheaded creative content across Admirals’ global licenses. Collaborated with Creative and Web teams to establish a new branding tone and produced PPC campaigns, landing pages, social scripts, emails, and other marketing materials. Contributed to rebranding efforts from Admiral Markets to Admirals on high-traffic webpages.
Creative Copywriter at Admirals
March 1, 2023 - September 28, 2025
Created and steered creative content across PPC campaigns, landing pages, social scripts, and emails for 10 licenses; aligned with the Creative and Web teams to refine branding and tone on high-traffic pages, including the homepage during the rebranding from Admiral Markets to Admirals.
Creative Copywriter at Admirals
March 1, 2023 - September 28, 2025
Solely responsible for the creative content within Admirals holding 10 licenses worldwide. Working within the Creative Team, I spearheaded the new direction of pulling in a synergy of strategic and creative writing for PPC campaigns, landing pages, social media scripts, emails, and other marketing material. Directly influenced the Admiral Markets to Admirals rebranding tone with both the Creative and Web team in several high-traffic and crucial webpages including the homepage.
Creative Content Manager at NAGA Group (NAGAX)
October 31, 2022 - September 28, 2025
Defined voice and content strategy for NAGAX, led a Content Team to produce and oversee the website, social media, email campaigns, media articles, and video scripts. Collaborated with the CMO and CEO to bring the company’s vision to life. Led the Crypto Staking launch with content produced, translated in 6 languages, coded, and visually coordinated in PR, Feed, Blogs, Social Media, and more to generate over $1M in the first 18 hours.
Creative Content Manager at NAGA Group (NAGAX)
October 31, 2022 - September 28, 2025
Defined voice and content strategy for NAGAX; led a Content Team across website, social media, email campaigns, media articles, and video scripts. Collaborated with the CMO and CEO to realize the company’s vision. Led the Crypto Staking launch with content produced and translated into 6 languages, coordinated across PR, feeds, blogs, and social to drive early revenue and visibility, generating over $1M in the first 18 hours.
Creative Content Manager at NAGA Group (NAGAX)
October 1, 2022 - September 28, 2025
Defined voice and content strategy; led a Content Team to produce website, social media, email campaigns, media articles, and video scripts. Collaborated with the CMO and CEO to realize the company’s vision. Led the Crypto Staking launch with content produced in 6 languages, coordinated across PR, feeds, blogs, and social to generate over $1M in the first 18 hours.
Creative Content Manager at NAGA Group (NAGAX)
October 1, 2022 - September 28, 2025
Defined voice and content strategy for NAGAX, a leading crypto exchange. Led a Content Team to produce and oversee the website, social media, email campaigns, media articles, and video scripts. Collaborated with the CMO and CEO to bring the company’s vision to life. Led the Crypto Staking launch with content produced, translated in 6 languages, coded, and visually coordinated in PR, Feed, Blogs, Social Media, and more to generate over $1M in the first 18 hours.
SEO & Content Manager at Tixee
February 28, 2022 - September 28, 2025
Initiated and led content creation for the Tixee brand, tailoring materials for landing pages, emails, social media, and blogs. Collaborated with the CPO, designers, and developers to enhance the consumer experience and brand identity, leveraging keyword research to optimize results.
SEO & Content Manager at Tixee
February 28, 2022 - September 28, 2025
Initiated and led content creation for the Tixee brand, tailoring materials for landing pages, emails, social media, and blogs. Collaborated with the CPO, designers, and developers to enhance the consumer experience and brand identity, leveraging keyword research to optimize outcomes.
SEO & Content Manager at Tixee
February 1, 2022 - September 28, 2025
Initiated and led content creation for the Tixee brand, tailoring materials for landing pages, emails, social media, and blogs. Collaborated with the CPO, designers, and developers to enhance the consumer experience and brand identity, leveraging keyword research to optimize results.
SEO & Content Manager at Tixee
February 1, 2022 - September 28, 2025
Initiated and led content creation for the Tixee brand, tailoring materials for landing pages, emails, social media, and blogs. Collaborated with the CPO, designers, and developers to enhance the consumer experience and brand identity, leveraging keyword research to optimize results.
Content Writer at Bug Freak Media/Liquinix
October 31, 2021 - September 28, 2025
Created premium quality content writing for blogs, articles, websites, social media, and other landing pages. Included key buzzwords to yield high converting SEO in Google and social media. Consistently wrote engaging blogs that ranked top 10 in organic reach for third party FX sites through calculated SEO keyword research.
Content Writer at Bug Freak Media/Liquinix
October 31, 2021 - September 28, 2025
Created premium content for blogs, articles, websites, social media, and other landing pages. Integrated strategic keywords to drive high-converting SEO and social reach; consistently produced blogs that ranked top 10 in organic search for third-party FX sites.
Content Writer at Bug Freak Media/Liquinix
October 1, 2021 - September 28, 2025
Created premium quality content for blogs, articles, websites, and social media; integrated key keywords to yield high converting SEO for third-party FX sites. Consistently wrote engaging blogs ranking top 10 in organic reach through calculated SEO keyword research.
Content Writer at Bug Freak Media/Liquinix
October 1, 2021 - September 28, 2025
Created premium quality content writing for blogs, articles, websites, social media, and other landing pages. I incorporated key buzzwords which yielded high converting SEO in Google, social medias, and more. I consistently wrote engaging and relevant blogs that rank top 10 in organic reach for third party FX sites through calculated SEO keyword research.
Account Manager / Digital Marketing & Social Media Manager at MOV Management
September 30, 2020 - September 28, 2025
Managed clients’ digital marketing platforms including social media, email marketing lists, and e-commerce. Led the International Gold Marcom Award-winning Max&Co. “Stay Strong” campaign that drove awareness, increased followers, and sales.
Account Manager / Digital Marketing & Social Media Manager at MOV Management
September 30, 2020 - September 28, 2025
Managed clients’ digital marketing platforms, including social media, email lists, and e-commerce. Led the International Gold Marcom Award-winning Max&Co. 'Stay Strong' campaign, increasing brand awareness, followers, and sales.
Account Manager / Digital Marketing & Social Media Manager at MOV Management
September 1, 2020 - September 28, 2025
Managed clients’ digital marketing platforms including social media, email marketing lists, and e-commerce. Led the International Gold Marcom Award-winning Max&Co. 'Stay Strong' campaign driving awareness, followers, and sales.
Account Manager / Digital Marketing & Social Media Manager at MOV Management
September 1, 2020 - September 28, 2025
Managed client’s digital marketing platforms including social media, email marketing lists, and e-commerce. Led the International Gold Marcom Award -Winning Max&Co. “Stay Strong” campaign that drove awareness, increased followers, and sales.
Conversational English Teacher at Maria Marinou Private School
January 31, 2020 - September 28, 2025
Taught conversational English from A1 to IELTS levels for ages 8–16. Maintained an engaging classroom and prepared students for governmental English exams to earn proficiency certificates.
Conversational English Teacher at Maria Marinou Private School
January 1, 2020 - September 28, 2025
Taught conversational English from A1 to IELTS to students aged 8-16. Maintained an orderly, engaging classroom and prepared students for governmental English exams to earn proficiency certificates.
Conversational English Teacher at Maria Marinou Private School
January 1, 2020 - September 28, 2025
Teaching conversational English levels from A1 - IELTS ranging from ages 8-16. Responsible for keeping an orderly, engaging, and inviting classroom while preparing students for governmental English exams to earn their proficiency certificate.
Store Administrator at Nordstrom Rack
August 31, 2018 - September 28, 2025
Managed HR and Finance tasks with budget oversight and team leadership. Produced regular reporting to drive sales. Collaborated with District HR Manager to improve retention and ensure compliance. Notable achievements included 6th place in Nordstrom Presidents Cup and a turnover reduction of over 28% in 2017.
Store Administrator at Nordstrom Rack
August 1, 2018 - September 28, 2025
Carried out HR and Finance tasks with budget management and team leadership. Produced regular reports to drive sales, collaborating with the District HR Manager to maintain retention and comply with guidelines.
Store Administrator at Nordstrom Rack
August 1, 2018 - September 28, 2025
Carry out the store’s HR and Finance tasks with concentrated budget management and team leadership. Run daily, weekly, monthly, and quarterly reporting to gain leverage and increase sales. Work closely with the District HR Manager to maintain retention and comply with government guidelines. 6th place for Nordstrom Presidents Cup based on budget volume and % to sales. Consecutively reduced the turnover rate by more than 28% YTD for the 2017 fiscal year.
Assistant Merchandising & Inventory Manager - Women’s at Nordstrom Rack
May 31, 2017 - September 28, 2025
Led merchandising and inventory initiatives; supervised a team, solving daily customer crises to ensure satisfaction; contributed to sales improvements through creative remerchandising.
Assistant Merchandising & Inventory Manager - Women’s at Nordstrom Rack
May 1, 2017 - September 28, 2025
Led a high-performing team, resolving daily customer crises and ensuring customer satisfaction. Contributed to sales increases through strategic merchandising and crisis mitigation.
Assistant Merchandising & Inventory Manager - Women’s at Nordstrom Rack
May 1, 2017 - September 28, 2025
Built and continued to develop high-level skills in leading, motivating, and managing a successful team to drive volume, sales, and units throughout the Women’s department. Shared daily duties with three colleagues as Manager in Charge to diffuse up to 20 daily customer crises, ensuring diplomatic solutions to potential problems and guaranteeing total customer satisfaction. Led Q3 2016 to +0.06% sales increase vs. a projected -0.06% due to creative re-merchandising.
Retail Management Intern – Designer Handbags at Nordstrom
August 31, 2016 - September 28, 2025
Retail management internship focused on designer handbags; supported merchandising and store operations.
Retail Management Intern – Designer Handbags at Nordstrom
August 1, 2016 - September 28, 2025
Supported store operations and merchandising for designer handbags; contributed to store initiatives and performance.
Retail Management Intern – Designer Handbags at Nordstrom
August 1, 2016 - September 28, 2025
Assisted with retail management during internship focusing on designer handbags.
Account Executive, Lead Event Planner, Data Analyst at Velocity Consulting, LLC
May 31, 2016 - September 28, 2025
Managed accounts, led event planning, and conducted data analysis; supported business development and client relations across multiple engagements.
Account Executive, Lead Event Planner, Data Analyst at Velocity Consulting, LLC
May 1, 2016 - September 28, 2025
Managed client digital marketing initiatives, led event planning and data analysis to inform decisions and drive outcomes.
Account Executive, Lead Event Planner, Data Analyst at Velocity Consulting, LLC
May 1, 2016 - September 28, 2025
Various roles spanning account executive, lead event planning, and data analysis.

Education

Master of Business Administration (MBA) at University of Cyprus
January 11, 2030 - September 28, 2025
Bachelor of Liberal Arts & Sciences (B.A.) at Carthage College
January 11, 2030 - September 28, 2025
Master's in Business Administration, MBA at University of Cyprus
January 11, 2030 - September 28, 2025
Bachelor of Liberal Arts & Sciences, B.A. at Carthage College
January 11, 2030 - September 28, 2025
MBA at University of Cyprus
January 11, 2030 - September 28, 2025
B.A. in Liberal Arts & Sciences at Carthage College
January 11, 2030 - September 28, 2025
Master of Business Administration (MBA) at University of Cyprus
January 11, 2030 - September 28, 2025
Bachelor of Liberal Arts & Sciences, B.A. at Carthage College, Kenosha, WI
January 11, 2030 - September 28, 2025

Qualifications

Semrush Keyword Research
January 11, 2030 - September 28, 2025
Semrush SEO Toolkit
January 11, 2030 - September 28, 2025
Google Ads - Search & Display
January 11, 2030 - September 28, 2025
Hootsuite Social Listening
January 11, 2030 - September 28, 2025
FLAME Leadership — Carthage College
January 11, 2030 - September 28, 2025
Success Coach — Character Quest
January 11, 2030 - September 28, 2025
Pi Sigma Epsilon (ΠΣΕ) Business Fraternity
January 11, 2030 - September 28, 2025
Semrush Keyword Research
January 11, 2030 - September 28, 2025
Semrush SEO Toolkit
January 11, 2030 - September 28, 2025
Google Ads Search & Display
January 11, 2030 - September 28, 2025
Hootsuite Social Listening
January 11, 2030 - September 28, 2025
FLAME Leadership — Carthage College
January 11, 2030 - September 28, 2025
Success Coach — Character Quest
January 11, 2030 - September 28, 2025
Pi Sigma Epsilon ( ΠΣΕ ) Business Fraternity
January 11, 2030 - September 28, 2025
Semrush Keyword Research
January 11, 2030 - September 28, 2025
Semrush SEO Toolkit
January 11, 2030 - September 28, 2025
Google Ads (Search & Display)
January 11, 2030 - September 28, 2025
Hootsuite Social Listening
January 11, 2030 - September 28, 2025
FLAME Leadership — Carthage College
January 11, 2030 - September 28, 2025
Success Coach — Character Quest
January 11, 2030 - September 28, 2025
Pi Sigma Epsilon (ΠΣΕ) Business Fraternity
January 11, 2030 - September 28, 2025
Semrush Keyword Research
January 11, 2030 - September 28, 2025
Semrush SEO Toolkit
January 11, 2030 - September 28, 2025
Google Ads (Search & Display)
January 11, 2030 - September 28, 2025
Hootsuite Social Listening
January 11, 2030 - September 28, 2025
FLAME Leadership — Carthage College
January 11, 2030 - September 28, 2025
Pi Sigma Epsilon (ΠΣΕ) Business Fraternity
January 11, 2030 - September 28, 2025
Success Coach — Character Quest
January 11, 2030 - September 28, 2025

Industry Experience

Financial Services, Media & Entertainment, Education, Retail, Software & Internet, Professional Services